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The reasons are manifold:
1 Made in Japan is a collective sinking, and the myth of Made in Japan in the past has been completely broken.
In Japan's white goods industry, it has already begun to decline in the past few years. In particular, the business of the color TV sector in China, including the overseas color TV business, has been acquired by China's well-known domestic brand enterprises such as Changhong Electric. However, these Japanese electrical groups still keep the mobile phone business, and the shadows of these Japanese mobile phones can still be seen in Japan's major major countries, but they are no longer as hot as they were back then.
2 The cost is high, and the design cannot keep up with the trend of the times.
The mobile phones made in Japan are not only expensive to manufacture, but also the appearance design that cannot keep up with the trend of the times, as well as the development of application software, which makes the Japanese mobile phone not more competitive in the market, coupled with the high cost of **, so that the market share of Japanese mobile phones is declining year by year!
3 The rise of Chinese brands.
In the current global mobile phone manufacturing field, there is no doubt that China is the biggest winner and the largest market. The manufacturing cost of Chinese mobile phones is lower than that of Japanese mobile phones, and it is also lower than that of Japanese mobile phones, and even more advanced than Japanese mobile phones in some functional areas, and the cost performance is super high! Therefore, of course, consumers will choose mobile phones with high cost performance, advanced functions, and beautiful design.
4 Japan is a special market.
Even now, there is still a large proportion of users in Japan who are using feature phones and flip phones, and the mobile phone market is deeply coerced by operators. Even the iPhone opened up the Japanese market because of the introduction of SoftBank. It can be understood that the deep customization between Japanese mobile phone brands and operators hinders the innovation of mobile phone brands, and it is a bit isolated from the world.
The global mobile phone brand market has long been open channels much higher than operator channels, so the decline of Japanese mobile phone brands is inevitable. <>
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Japan is indeed technologically advanced, especially in terms of electronic components, and the process of manufacturing mobile phones is much simpler than other electronic products, such as SLR cameras. In the past, Japan also had several well-known companies that produced mobile phones, such as Sony, Panasonic, Sharp, etc., and mobile phone manufacturing such as the American iPhone is a large and profitable industry, and it is impossible to give up this industry with the shrewdness of the Japanese. Well, I'm afraid there is another reason why they don't produce on a large scale.
The first is the problem of labor costs. The Japanese lack labor and high labor costs make large-scale manufacturing unsuitable. iPhones like the United States have a huge manufacturing base like Foxconn in China, and also employ a large number of cheap labor, its high labor intensity and low cost of cheapness, from the many Foxconn "jumping" incidents can be seen, is this possible in Japan?
The second is the problem of intelligent systems. The most important core technology of mobile phones is the first processor, at present, the world can develop high-end processors Qualcomm, MediaTek and Huawei, this is a large investment cycle and high technical threshold, Japan has no competitive advantage in this regard. <>
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The Japanese have unique advantages in mobile phone electronic components, and some even have almost absolute control, becoming an indispensable component for any mobile phone manufacturer, and can also grab high profits. For example, Sony's cameras (with the exception of Leica) have dominated the market. It's no wonder that Tsuneo Murata, president of Murata, who manufactures capacitors and other components, was able to say:
Almost all mobile phone manufacturers are our customers. Such hard words come. For example, some of the top mobile phone manufacturers in China are just parts assembly plants, and the more we make, the more profits the Japanese make, and we just earn a little labor and OEM fees.
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Because the fame of domestic mobile phones is relatively large, and the fame of Apple mobile phones is also very big, no one cares about Japanese mobile phones.
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Because their mobile phones have specific operators, so their products have certain limitations, so no one cares.
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Because there are many choices of domestic mobile phones, these brands of mobile phones can already meet people's needs.
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As an island country, Japan is willing to learn from other countries, but it is very closed and conservative in its bones, and many things are self-contained, and it is not easy to accept new things and foreign things. Japanese corporate culture is also conservative, highly hierarchical, and even lifelong, the opposite of which is a lack of vitality and systematic innovation. Therefore, for a long time, Japan has formed a very strange phenomenon, that is, domestic mobile phones, both hardware and software, can only reach the level of foreign second-tier phones.
However, Japan has strict industrial control regulations, and it is difficult for foreign machines to enter the Japanese market. Japan has become a place for its own telecommunications industry to entertain itself. Japan is an aging country, and there are many elderly people.
The second is that there are almost no counterfeit money in Japan, and Alipay, WeChat or similar apps are almost not used, so there is no need for smart phones. The third is that the pace of Japan is too fast, people don't have time to be bored to play social software or anything, the industry is also developed, there is no need to play Momo, Tantan, there are few people who are bored and irritable, and ordinary mobile phones can be satisfied.
Japan's mobile phones are too backward, you read that right, it's too backward, not to mention that no one cares about it in China, even in Japan, the mobile phones made in Japan are almost unused. Are you still selling flip phones? After all, I've only heard of aunts going to Japan just to buy a toilet seat, but I haven't heard of anyone going to Japan to buy a mobile phone.
Aside from the national conditions, it is only in the past year, the low-end domestic mobile phone, that is, the mass machine began to occupy the market, why this kind of thing happened, because the mobile phone replacement is too fast, and Japan focuses on high-quality products, so the replacement can not keep up, and many old mobile phones before the package have gone out of business.
The locked-in nature of the software system. Not enough attention has been paid to the development of native systems and Android. The Japanese have a problem, they like to sell Japan's own systems, and they want to get the technology monopolies in the industry.
But it never sells. And foreign systems are not taken seriously. Android is an example, Shinkansen is an example, telecom signal mode is an example, and now the new energy vehicle model is another example.
You can see that the Japanese want to be unique and develop their own standards. Money is spent in areas that interest them rather than what the market really needs.
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Because Japanese mobile phones have been boycotted in China, and Japanese mobile phones are not promoted in China, many Chinese do not know that Japan also produces mobile phones.
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The main reason is that the mobile phones made in China are very good, and the domestic mobile phones occupy the Chinese market, so the mobile phones of other countries are generally not understood.
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Because the market for Japanese mobile phones is not mainly in China, many people in China do not know about it, and people do not know about it.
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For Japanese mobile phone manufacturers, making a complete phone is already a low-end product. Big tech companies prefer to provide accessories for mobile phones. We all understand why!
Leaving aside the phone accessories offered in Japan, there shouldn't be any high-end machines on the market! You can study why hardware has evolved so well in recent years on high-end computers. Most of the reasons are related to Japan's mobile phone manufacturing industry chain.
After talking a lot, I know that Japanese mobile phone companies have entered and exited the Chinese market many times. They make a fuss every time they come in and have red eyes every time they go out. Sony Ericsson's Sony Ericsson brand is the selling point.
Later, the partnership broke down. Ericsson completely withdrew from the Chinese market and never entered the Chinese market again. Sony has been in and out many times, but the phone is not suitable for the Chinese market.
In fact, Japanese mobile phones are only sold in Japan, and no one takes them out of the island. It's unclear whether this was intentional or impotent.
At present, Japan mainly produces accessories and raw materials. Most of the industrial process production equipment of the Chinese industry is Japan. Every phone has at least one accessory from Japan, including electronics, chemicals, heavy industry, and light industry.
Japan is a world leader in various industries. The gap is not ten or eight years. There are almost no Chinese brand cars in Japan, but Chinese and Japanese cars can be found everywhere.
Although China is much stronger than before, but not as strong as you think, China's basic industries are still lagging behind.
Only by fully recognizing one's own shortcomings, conducting in-depth research, and striving for perfection can we make progress. Many of China's electronics manufacturing and automotive industries are still in the stage of imitation, joint ventures, and introductions. Looking at the Chinese car market today, you can see that high-end cars are still imported.
When buying a car, ordinary people first choose joint venture cars, such as FAW-Volkswagen, Audi, Toyota, Guangzhou Honda, Toyota, Shanghai Volkswagen, etc. Domestic cars are the second choice. What do these mean?
Although many Chinese are proud of Huawei phones, the system is Android, and many core electronic components and chips are imported. One day, our computers and mobile phones are designed by ourselves, leading the world-class system and all-round independent R&D and manufacturing.
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It's not that the products they produce are impossible, but because the mobile phones they produce are rarely promoted abroad, they sell almost exclusively to their own people, not to mention that their development direction is not here.
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The accessories provided by mobile phones are not abundant, there is no corresponding mobile phone manufacturer, and there is a lack of certain development space, so the production of mobile phones is not good.
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Because they are reluctant to work on their phones. I am also reluctant to use new technologies. They think it's just a good idea for their phones to work.
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There are many electronic products in Japan, such as Panasonic, Sony cameras, Toyota, Mitsubishi, and Mazda. These are all Japanese brands, and the products made in Japan are known all over the world for their stability and durability, as well as their craftsmanship. But have you noticed that although Japan has strong technological strength, in our daily life, Chinese rarely use Japanese mobile phones?
So what is the reason for this result? Is it because we support domestic products and refuse to import them?
<> from the point of view of Japanese phones themselves, the first reason is that they did not set their goals correctly, which is similar to the miscalculation of Nokia, a veteran in the mobile phone industry. After Apple launched the new iOS operating system in 2007, most Japanese phone developers stuck with traditional phones. Sony was in a hurry to launch a new smartphone, but we knew that people would only remember the first phone.
As a result, despite some initiatives, Sony sells far fewer phones than Apple. In 2011, Google launched Android, which took mobile phones to new heights. Then Japanese phone manufacturers realized that they had missed a ** opportunity.
But there was nothing to be done.
No matter how good a product is, it is blind if it does not meet the market demand. At present, what the Chinese market needs is a bucket machine, that is, there can be no shortcomings in all aspects. At this point, brands such as Apple and Huawei are doing well, but Japanese phones are not.
Sony, for example, has fatal flaws in almost every generation. The battery life is short, the phone is hot, and the camera is blurry, so you can't use it as a workhorse.
Do a detailed explanation of the problem for a detailed interpretation of the problem, I hope it will help you, if there are any questions, you can leave me a message in the comment area, you can comment with me more, if there is something wrong, you can also interact with me more, if you like the author, you can also follow me, the like is the biggest help to me, thank you.
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It may be that I have not studied this aspect, or I feel that the income and profits in this area are not particularly high, or I feel that the development of mobile phones is very troublesome and cumbersome, and I am unwilling to contact it. Or it is that there is no system of its own, there is no idea of its own.
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It may be that many Japanese people don't care about this, I don't think I can make money, and the annual benefits and profits are not very large, so there is no need to take risks, because there can be a lot of investment.
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It's because there are too many elderly people in Japan, and these elderly people don't like to use smart phones very much, and the versions of mobile phones are not new enough.
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Japanese technology is so advanced, why is it that there are almost no Japanese mobile phones?
In Japan, mobile phones are expensive to manufacture and relatively unprofitable. Japan is an aging population and social development, Japan has reached the aging of the population as early as 1970, and a very large part of the elderly are still using non-smart phones, and there is still some market share of feature phones, plus Japanese mobile phone sales are usually tied up by operators, and the profitability of mobile phones is very lacking, which also causes Japanese companies not to care much about this industry. The customer experience of Japanese mobile phone brands is relatively poor, and Japan does not do well at the customer experience level, and almost pays little attention to customer experience.
The system software UI design is not very good, the actual operation is difficult to use, the optimization system is insufficient, although it is deeply customized around the Android mobile phone system, but the actual operation is far from personalized enough as the native Android, and the system upgrade is relatively slow.
Japanese culture is more conservative, with a tradition engraved in the bones, and work is to do one's duty. Although the Japanese are traditional, this is one of the factors that make Japan's processing and manufacturing industry strong. Because the processing and manufacturing industry requires high precision, serious and meticulous, and the Japanese tradition, conscientiousness and rigorous spirit essence, just in line with the manufacturing regulations, so the Japanese vehicle production has the characteristics of durability, and occupies a very large market share in the world, has always been very advantageous.
The mobile phone market is different, especially in the era of smart phones, conservative temperament will also become an obstacle to conquering the mobile phone industry, mobile phones must have the courage to innovate, produce a stronger customer experience, very in line with customer needs mobile phones can stand firm.
The price of Japanese mobile phones is high, which is compared with the previous three, the decline of Japanese mobile phones is very large, taking the Chinese sales market as an example, the price of high-end mobile phones in Japan is more than four or five thousand yuan, and the price of Apple's life is not good, which leads to no one cares, and the sales volume is very small. At the beginning of the development trend of smart Android mobile phones, the system software was not perfect, the customer experience was poor, the ecological chain was not perfect, at that time, the Android mobile phone system was still relatively occupied by mobile phone resources, the world's Android machine thought that the improvement of user experience was the leading factor, and the Android mobile phone system became stronger, the customer experience was stronger, and the improvement was better, and the UI of domestic smart phones was deeply customized to improve very well, with the characteristics of cost-effective customer experience, and captured a large market share of the sales market in one fell swoop. Even Samsung phones are useless in our country. Customer experience, cost-effective, for consumers, of course, understand how to choose, who does not want to find cheap and better mobile phones.
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