What are the tips for choosing a location for investing in a hot pot restaurant?

Novices often can't find the way to open a store, in order to avoid losses, you must pay attention to the following points when choosing a location:

First, the location does not have to be **, but the area must be large enough.

The more the geographical location, the better the business, this statement is not wrong, but this truth can not be pushed back, because the business is not good is not just the location is not enough, you must know that the store is limited, and everyone's investment budget is also high and low, in their own range to choose a larger number of stores, for the pot restaurant, the most important thing is to have a larger area, after all, the kitchen of the hot pot restaurant needs to occupy a large area, want customers to eat comfortably, Be sure to leave enough space for your activities.

Second, the transportation must be convenient, and the parking facilities are perfect.

Nowadays, time is more and more precious to everyone, and people only want to eat or play wherever they go, so those food shops near light rail stations and bus stations are often more popular with customers, in addition to the convenience of parking, so that customers do not leave because they can't find a parking space.

3. Whether the local consumption level is consistent with the positioning of the hot pot restaurant.

Although there are countless hot pot restaurants on the market, their positioning is not the same, some take the most people-friendly civilian style, and some take the high-end atmosphere of the quality wind, the positioning of hot pot restaurants is different, the choice of location is very different, investors should check in advance whether the local consumption level is consistent with the positioning of the hot pot restaurant, and choose the best.

The location should be determined according to your target customers, such as a high-end hot pot restaurant, the target customers are mostly white-collar workers and other people, the location should be close to the business district, if it is a low-end hot pot restaurant, the location should be close to the community, and close to the bus, etc.

Hello, now for you to answer (below, handwritten original, do not copy and paste).

Site selection is indeed very crucial, and there is a famous saying in the catering industry that if the location is well chosen, it is half the success in the first place.

For hot pot restaurants, there are generally no more than two kinds of stores, one is a shopping mall store, and the other is a street store.

Shopping mall store, this kind of store popularity basically depends on the drainage capacity of the mall itself, this kind of store is opened in the mall, the third floor, the fourth floor and even the fifth floor are possible, all in the catering area inside the mall, this location is really highly dependent on the passenger flow of the mall itself, if the mall itself has no customer flow, this location is not prospective.

The street store, that is, the street store, or become a community store, that is, open on the street, or the intersection of several communities, this location depends on the number of residents around itself, or the maturity of the community, of course, this kind of store needs the store owner's own customer acquisition ability, that is to say, the operation ability, as long as the regional head, then there is no problem in store operation.

There are some other locations, such as scenic spots, tourist areas, etc., but no matter what the area is, the potential passenger flow of the local area itself, and the boss's own drainage ability, are the two core assessment goals.

There are a few details about site selection, I hope it can help you.

1. A place with a large amount of ** may not be a good store (related to the attributes of the crowd).

2. Always grasp your own positioning and don't deviate from it (such as positioning the market, but opening a boutique).

3. Avoid homogeneous competition (for example, if there are several hot pot restaurants nearby, open them yourself).

Fourth, don't chooseInternet celebritiesQuick recruitment brand (through some hype, create false popularity, no historical precipitation of emerging brands).

Fifth, to create characteristics (although the market is large, but the competition is as fierce, to create a characteristic taste and service, stand out).

In addition, some people may say that joining is not recommended, because he does not understand the meaning of joining (layman), the meaning of joining is to have the support of the headquarters, the mature operation experience and bottom material technology of the brand, the purpose of opening a store is to open a hot pot restaurant with sustainable profits, if you have insufficient experience in opening a store, the risk of opening a store is very high, you will encounter various pits, pay all kinds of tuition, such as your own fried materials, online ready-made teaching, but do you really dare to open a store with the finished products made by these teachings? Think for yourself and you'll find out.

1. The first key point is to examine the type of community, which is usually big or small.

At the same time, the correlation factors of the community are examined, including the occupancy rate, customer group, consumption rate, housing price, age distribution and other conditions of the community. Neighborhoods that do not fit the target, such as some senior communities, are excluded.

2. The second is to investigate the direction of the moving line.

Whether it is a community store or a street store, the circulation is a very important factor, and the brand portfolio can basically be predicted in advance. The second is to examine the number of passengers, which is not fixed.

But street shops are different, and many people think that they get the best traffic at night, but they don't.

It is measured at noon and in the evening from Monday to Friday, and there are changes throughout the month, including superimposed days, which should also be recorded.

Because in first- and second-tier cities, consumers like to run in commerce, and they need to measure the passenger flow of the full month in a month, including the passenger flow at noon and evening, and even the number of people in this second or minute.

The significance of passenger flow is not only to count the number of people, but also to look at the nature of the customer group. Including the age distribution of the customer group and the fit with the brand positioning.

Nowadays, there are many categories, and the positioning of your own brand is particularly important, and the secret of site selection is to clarify the positioning of a good brand: for consumers under the age of 30.

3. The third is to inspect the convenience of engineering conditions.

If you enter the shopping mall, you can meet 100% of the project conditions, but the street stores are different, and you have to check the project conditions by yourself, there are several aspects: water, electricity, and natural gas. At present, the biggest problem is that the supply and demand of natural gas street stores opened in Beijing a few years ago are also tight, and when the electricity is not enough in the summer, the turnover will be affected as soon as the electricity is turned off.

4. Fourth, "lose money and make money, but the profit and loss points are in vain".

If you make a 300-square-meter hot pot restaurant, 10 yuan a day, 3,000 yuan a month, plus various costs, a total of 300,000 expenses in a month. Suppose the gross profit balance point of the hot pot restaurant is 300,000 yuan, and the profit is at least 10,000 yuan a day, the store can pass the profit and loss point.

The characteristics of customer groups faced by different scenarios are different, so the key to site selection is not where to choose, but whether the selected place can be profitable and profitable.

**Pot shop, it's best to choose in that commute** pot shop, it's best to choose in that place where there is more commuting**, especially in the factory, people get off work at night** pot shop, it's best to choose in that place with more commuting**, especially in the factory, people will have a habit of taking medicine first when they get off work at night, so as my sister's **pot shop, it's best to choose the place where there is more commuting**, especially in the factory, when people get off work at night, There will be a habit of Che Yaoxian, so business will be better, it is really important to choose a geographical location, **pot shop, it is best to choose a place with a lot of commuting, especially in the factory, when people get off work at night, there will be a habit of Che Yaoxian, so the business will be better, it is really important to choose a geographical location, for opening a **pot shop, it is best to choose a place with more commuting**, especially in the factory, when people get off work at night, There will be a habit of Che Yaoxian, so business will be better, and choosing a geographical location is really important, for people who open a store

The business area of the hot pot restaurant will be relatively large, usually there are fewer stores on the first floor, so most of them will choose to open on the second floor, because the store is large, so the location will be more, and it needs a huge passenger flow to support it, so it should be opened in the most dense city center, which is the best choice.

**The pot shop should be selected in a prosperous area with a large flow of people, or in an area near the factory and with a large number of commuters, but there must be a place for parking.

The location is in the restaurant street, if the business on this street is booming, then it is right to be located here, but you also have to consider what kind of hot pot to operate, it is best to have its own characteristics of the same kind, if it is the same kind, then you should be higher in taste, and secondly, you should also be good in other aspects.

If the hot pot restaurant wants more customer flow, it must be opened in a place with more convenient transportation, because customers come to park, and then it is more convenient, find the best, there will be a large amount, if the amount is relatively large, then there will be more customers, and the customer flow will be more.

**The location of the pot restaurant is very important, first of all, there must be a parking lot near the location of the hot pot restaurant, so that it is convenient for customers to park, and the second one is a place with a relatively large amount, so that there is an endless stream of people, including the number of times you enter the store.

Hot pot restaurants should be located in places with a large number of customers, such as near schools or large shopping malls.

There are more locations in the city, the focus is on the taste, and I will eat the taste as far as I can.

If you want to open a ** pot shop, of course, it is better to choose a seat, there are more people, and the location is very important, I think.

It's nice to help.

I can make some of this question.

If you have a pot shop, you must choose a large community, or choose some places with good parking at the door, or a spacious square, so that if people come to eat hot pot, some people come by car, so it is better to park a little.

First, the location does not have to be **, but the area must be large enough.

The more the geographical location, the better the business, this statement is not wrong, but this truth can not be pushed back, because the business is not good is not just the location is not enough, you must know that the store is limited, and everyone's investment budget is also high and low, in their own range to choose a larger number of stores, for the pot restaurant, the most important thing is to have a larger area, after all, the kitchen of the hot pot restaurant needs to occupy a large area, want customers to eat comfortably, Be sure to leave enough space for your activities.

Second, the transportation must be convenient, and the parking facilities are perfect.

Nowadays, time is more and more precious to everyone, and people only want to eat or play wherever they go, so those food shops near light rail stations and bus stations are often more popular with customers, in addition to the convenience of parking, so that customers do not leave because they can't find a parking space.

3. Whether the local consumption level is consistent with the positioning of the hot pot restaurant.

Although there are countless hot pot restaurants on the market, their positioning is not the same, some take the most people-friendly civilian style, and some take the high-end atmosphere of the quality wind, the positioning of hot pot restaurants is different, the choice of location is very different, investors should check in advance whether the local consumption level is consistent with the positioning of the hot pot restaurant, and choose the best.

Although it is a special hot pot, the geographical location is very important. Even if it's not too busy. At the very least, you should choose ordinary streets, and don't choose too remote ones to save rent. This is important.

First of all, to open a hot pot restaurant, the location is extremely crucial, and you must pay attention to the location!

1. A place with a large amount of ** may not be a good store (related to the attributes of the crowd).

2. Always grasp your own positioning and don't deviate from it (such as positioning the market, but opening a boutique).

3. Avoid homogeneous competition (for example, there are several hot pot restaurants nearby, and it is obviously wrong to open them yourself).

Fourth, don't choose the Internet celebrity Zhidong quick recruitment brand (through some hype, create false popularity, no historical precipitation of emerging brands).

Fifth, to create characteristics (although the market is large, but the competition is as fierce, to create a characteristic taste and service, stand out).

The significance of joining lies in two points, one is the recognition of the brand base material (to create a word-of-mouth chain for diners), and the other is whether the brand can help itself to successfully open a hot pot restaurant with sustainable profitability (store opening experience, operation experience, marketing planning experience, etc.).

Hello, Chaotianmen hot pot will answer for you (below, hand-made original).

As the saying goes, seeing is believing, hearing is false, but the reality now is that even what you see is not necessarily true (small online celebrity brands will set up routines to deceive investors).

There is no such thing as the hottest hot pot restaurant, and the hot pot restaurant must have a boss who can operate and manage and think independently.

Here are two points for reference:

1. Strictly implement the brand's business plan

One of the important significance of joining the brand is that the mature experience of the brand (big brand) can be directly used to operate, a time-honored brand, many years of operating experience is not comparable to a small brand, so it also seems that it is quite critical when choosing a brand.

Second, in the process of implementation, continue to learn imitation

The hot pot market is constantly changing and developing, as a manager or boss, you need to have a continuous learning mentality, learn skills in daily operations, such as purchase, arrival, locking, customer retention, old customer building, etc., and gradually accumulate your own hot pot restaurant operation experience.

Some people say that they have the base material stir-fry technology is better than joining the cooperation, this statement is too one-sided, the purpose of opening a store is to open a hot pot restaurant with sustained profitability, and such a hot pot restaurant is not only a simple base material taste can be determined for a long time, business is a core point in addition to taste, a strong soldier may not be able to be a good general, the same a skilled chef, may not be able to open a hotel, hot pot restaurant is still the same.

Chaotianmen's suggestion is that he must personally conduct field trips, analyze brand capabilities, and be responsible for his own entrepreneurship, which is what a boss needs to think about.

The above, original, peers please do not copy and paste (otherwise report), such as satisfactory.