Mazda, which has a good reputation in the market, has not sold well

Mazda is one of the few Japanese cars with sports and handling as the selling point, and everyone calls Mazda the BMW of the East, which is enough to see its attainments in sportiness and handling. At the same time, Mazda has been rated as the most fuel-efficient car in the United States for five consecutive years, and the fuel economy is very good. At the same time, the quality of Mazda cars is also very stable and reliable, and overall Mazda cars are very good.

But Mazda's sales are not good, and there is a big gap with Honda Toyota, which is why.

Mazda cars are too heavy on the requirements for appearance and handling, resulting in a bad car space, Chinese families are relatively large, very slow to meet the needs of many families, because the space is small and is abandoned.

Mazda's popularity and value retention rate are average, and there is no comparison with Honda and Toyota. Chinese people pay more attention to these two points when buying a car, so they choose a car with better popularity and value retention.

Mazda automobiles** are relatively high, and the discount is small. Therefore, there are many friends who have given up on Mazda.

Although the <> car is good, but the space is small, the price is high, when the old horse 6 repeatedly simplified, price reduction, brand value was defeated by FAW. Now, those who can afford it can't afford it, and those who can afford it can't afford it, this is the embarrassment of Mazda in the Chinese market, if this embarrassment is allowed to continue, it is destined to be a toy for a few people.

Mazda is not, it has no advantage in space (compared to similar models), and in order to pursue the ultimate handling and driving pleasure, Mazda has moved the transverse engine back (imitating a rear-wheel drive car).Front center layoutTherefore, for example, the front of the car looks very long (much like a rear-wheel drive car), and the engine does move the center of gravity backward and balance better, but the machine moves backward and compresses the space in the car, so Mazda's products have the universality of no space advantage; In today's era where space size is the core attribute, the space is small, and it will be directly skipped by a large number of consumers, and it will instantly achieve self-marginalization and break away from the mainstream!

Mazda's quality and reputation are quite good, why hasn't sales gone up?

Because Mazda cars have a lot of small problems, and fuel consumption is relatively high. The engine of this car also burns engine oil, so the sales of this car have not been able to increase.

Because there are too few models of Mazda, plus traditional cars. Therefore, the sales volume has not been able to go up and lost its market competitiveness.

Because Mazda's car breakdown rate is very high, there are many minor problems, so sales are very low. People don't like it.

With the development of science and technology, the domestic automobile consumer market is also constantly changing. In the past few years, German car brands and Japanese car brands have become more popular, but in recent years, a car brand called Mazda has become popular. Judging from the user's experience and evaluation, Mazda's evaluation is very good, but I don't know why its sales just can't go up.

Although Mazda's evaluation is good, in this fiercely competitive automobile consumer market, a company must find its own positioning if it wants to develop, but Mazda obviously did not recruit its own positioning. Judging from the several cars on sale by Mazda now, the model of Mazda car is relatively single, and Mazda focuses his research on the power and operating system of the car, but for ordinary families who buy Mazda, they pay more attention to the overall practicality of the car, and do not pay attention to these power or operating systems. If there are consumers who are looking for power and operating systems, they will not buy Mazda, which shows that Mazda has not found the right consumer group for it.

If the consumer group is vague, then the sales volume will naturally not work. <>

I think one of the important reasons why Mazda's car sales are not going up is that its cars are never discounted, and now various car companies on the market will reduce the price of this car in order to increase the sales of vehicles. But Mazda doesn't care about these, still maintains its original **, this approach is good to sound is principled, to say bad is easy to suffer, because it does not put the customer's consumption needs in mind, all by its own way to go, so no matter how good its quality is, but its ** consumers do not accept, the sales can not go up. Another reason is that the space design of Mazda cars is very small, which makes people very uncomfortable to sit in.

Mazda thinks that as long as the driver is comfortable, it is okay, and it is no wonder that its sales have not increased. <>

From the above reasons, it can be seen that the fundamental reason why Mazda's sales are not up is that it is choosing customers, not meeting the needs of the market, which is the path that Mazda chooses itself.

Because it is a car made in Japan, the price is relatively expensive, it does not look so noble, many people are very patriotic, and now the domestic industry car is also doing very well.

The quality of Mazda cars is better, but it does not focus on consumer groups, does not open the market, and does not do preferential activities on the market, and the acceptance is not high, resulting in low sales.

Because the rear space of Mazda cars is very small, Mazda cars are very expensive, and ordinary people can't accept this, so the sales are not very good.

Because the engine of this car is not particularly good, and the power I feel has some shortcomings. The consumer base can be said to be particularly vague. This car never makes a big profit.

Mazda's cars are said to be good, but the reasons for the poor sales are as follows.

Mazda is the earliest model to come to China, and its brand awareness is also the best in the country, and its sporty attributes have been familiar to consumers.

However, relying on the dynamic driving experience and appearance alone, it is far from meeting the requirements of the Chinese people. For most consumers, the most important function of a private car is transportation, and they want a spacious and comfortable car. However, Mazda's pursuit of sports is extremely persistent, and in order to improve driving comfort, it ignores the real needs of consumers, and the decline in sales is predictable.

Mazda's flagship product is still the L+6 AT 10 years ago, which is at the lower level of the industry in terms of power and fuel consumption.

From the point of view of the product of the model, the overall performance of the main sales models is also poor, and there are very few models of the main sales models, compared with Toyota and Honda, it is really pitiful.

In terms of technology, Japanese cars are now developing in the direction of hybrids, and Mazda lacks hybrid products that are difficult to sell in the entire automobile market.

The Mazda CX-5, which focuses on domestic use, also seriously lags behind rivals such as Tiguan L and Rongfang in terms of space and versatility. The Mazda CX-30, which is positioned as a small SUV, has a price starting at 140,000 yuan, which is higher than that of similar models such as Binzhi.

With such product positioning, the Mazda CX-30 and Mazda CX-5 sold 17,300 and 26,100 units respectively in 2021, while the CX-4 was not released at all, which means that its sales figures are very low. These data show that Mazda's one-year sales have not caught up with the sales of the Haval H6 in one month due to the problematic positioning of its products.

Because this car has a lot of shortcomings, the space of the Mazda vehicle is not very large, the noise reduction processing ability is very poor, the performance is not very good, although it has excellent handling, but it is equipped with an engine, and the appearance is not very cool, so the sales volume will be so poor.

This is due to the fact that the appearance of Mazda vehicles is not particularly good-looking, and the settings of the car are relatively simple, and the safety is not particularly high, so the sales are relatively poor.

The reason why Mazda's car sells so poorly is because its maintenance costs are relatively high, and its fuel consumption is relatively large, and its practicality is not strong.

Mazda is a very interesting brand. It's always maverick and always does what it wants. From disdain to compromise with the market, to follow the trend and move more often.

can think about things that ordinary people dare not think of, and do things that ordinary people can't do, and often find a new way to get to the top. So we can't look at it from a conventional point of view, Mazda's character is not like a manufacturer, it is more appropriate to describe it as a scholar, and it is a complete technical nerd. Mazda, on the other hand, is somewhat uncompromising.

<> many sports models on the market today are moving closer to comfort. BMW, as the giant with the most say in the development of sports cars, did not dare to go against the trend. The 5 Series and 7 Series have strategically abandoned most of their sporty characteristics, but the Japanese BMW is unmoved, and almost none of the models are related to comfort.

No matter how the market changes, he still goes his own way, stubborn to the end, ignores what is going on outside the window, and reads the rotor book wholeheartedly, which is really an old stubborn.

Compared to Honda and Toyota, Mazda is a small company, but its dedication has touched countless people, so Mazda has loyal fans. Rotary engines have always been Mazda's dream. Until now, only Mazda has not given up.

If rotary engines can overcome high fuel consumption and substandard emissions, rotary engines will revolutionize the automotive industry. Or is the discount very small? First, let's take a look at Korean cars at deep discounts**.

For various reasons, Korean cars are no longer popular in China, so they have significantly lowered their cars**, even close to their own brand cars**. They have become direct competitors to their own brand cars, so their sales have not improved, but have become synonymous with cheapness.

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Mazda is a very popular domestic car. Its pricing is determined based on the cost of production and the overall market operation. After the price reduction, the company's profit cannot be guaranteed.

Because selling at a reduced price is not the best option, and Mazda's sales are not very low, and it has not yet reached the point of selling at a reduced price, so the price is not reduced.

This is because Mazda's engine is very powerful, and the gearbox is also very powerful, which has a very big advantage in this regard, and the cost is also very high, so the price is not reduced.

Because of the conscience, the cost is there.

Mazda is a second-tier brand, but it is still strong, thinking that this is a normal thing, because Mazda's senior management has already revealed that it will not participate in the ** war, and Mazda's appearance is not only young, fashionable and more durable, it is something that young people like more nowadays, so even if Mazda's ** is very expensive, there will still be people who buy it. In addition, Mazda's engine technology is the foundation of Mazda's self-confidence. <>

1. Advantages of Mazda Motors.

Anyone who knows Mazda cars knows that Mazda's engine technology is very strong, especially Mazda's signature rotary engine, which has brought Mazda a very good reputation. Moreover, Mazda's engine technology brings good power and economy, which is a more affordable choice for many ordinary families, and the cost performance is very high, so there are still more fans of Mazda. Although the sales volume is very low, Mazda still chooses not to cater to everyone, but insists on its own personality and grasps its core market, which also gives Mazda a group of very loyal fans.

Mazda cars can ensure that the driver is comfortable, and the design is relatively advanced, not easy to be outdated, for some young people who like to drive out to play, it is also a very good choice. <>

2. About Mazda Motors.

Mazda is a Japanese multinational automaker listed on the Tokyo Stock Exchange, and in 2020, Mazda sold about 1.24 million units worldwide, and the largest market was the United States, so Mazda cars are still relatively popular. Mazda won the 11th Japan Eco-Product Award in 2014 and the Japan Car of the Year Award in 2014, so Mazda's cars are relatively recognized in terms of use and appearance. In September 2021, Mazda ranked 50th in the list of the top 500 Asian brands.

Finally, if you want to buy a car, I recommend that you consider Mazda Motors.

Changan Mazda's car is very good, although it belongs to a second-tier brand of cars, but the quality of the cars they produce is still good, ** is relatively low.

This is because Mazda's independent research and development technology is very strong, and then Mazda's engine and gearbox are also very advantageous, and the cost is relatively high, so it is still very strong.