What is the CI VI design philosophy?

CI is divided into VI BI MI, CI is the soul of the enterprise, is an important core of the corporate culture. Its design concept refers to guiding the enterprise to carry out external image design.

CI is the concept: it is the basic system of visual communication.

vi Design: refers to the visual identity system.

Internally obtain employees' sense of identity, sense of belonging, strengthen corporate cohesion, establish the overall image of the enterprise externally, integrate resources, convey the company's information to the audience in a controlled manner, and continuously strengthen the audience's awareness through visual symbols, so as to obtain recognition.

Some of the world's well-known multinational companies such as General Motors, Coca-Cola, Canon, Bank of China, etc., without exception, have established a complete set of corporate image recognition systems, and they can be invincible in the competition, which is not unrelated to scientific and effective visual communication. In the past 20 years, some domestic enterprises have gradually introduced image recognition systems, the earliest Sun God, Jianlibao, to the later Konka, Skyworth, Haier, have also achieved success in practice. Under China's emerging market economy system, if enterprises want to develop in the long run, an effective image recognition system is indispensable, which has also become a runner for enterprises to take off.

Founded in 1998, Tianchuang Professional VI Design Co., Ltd. is the first professional brand design creative agency in China dedicated to providing brand logo design (VI design), brand naming, brand image application system design, and brand environment guidance design services for enterprises, public utilities and administrative units, and has Beijing office, Tianjin company, Shanghai office and Guangzhou office. Tianchuang designers always pay attention to and share the latest global brand design (VI design) concept, listen wholeheartedly, understand the difficulties and real needs of customers; For customers to dig deep into the core value of the brand, to help customers solve the brand naming, logo design, brand image system application and promotion and other aspects of the problem.

CI, also known as CIS, is the abbreviation of the English corporateidentity system, which is generally translated as "corporate visual identity system". CI design, that is, the design of the visual identity of the enterprise, including the design of the company's name, logo, standard font, color, symbolic pattern, slogan, mascot, etc.

VI (VisualIdentity), translated as visual identity system, is the most disseminated and infectious part of the CIS system. It is to transform the non-visual content of CI into static visual identification symbols, and to carry out the most direct dissemination at the most extensive level in an incomparably rich and diverse application form. The design and implementation of the visual identity system of science and technology theology is a fast and convenient way to spread the business philosophy of the enterprise, establish the reputation of the enterprise, and shape the corporate image.

Expand knowledge: From the perspective of information dissemination, we say that CI is a complete identification VI image design system, and from the perspective of business strategy, we say that the operation of CI is a system engineering. Therefore, it is necessary to dissect the wheat layer of the CI system in order to establish a deep understanding.

In CI theory, CI as a whole mechanism is composed of three elements, which are:

Activity Identification: , abbreviated as BI Design.

Concept identification: referred to as MI design.

Visual identity: vi design for short.

CI design jujube is the meaning of the corporate image design system, which includes concept identification (MI), behavior recognition (BI), visual identity (VI), visual identity VI generally includes the basic part and the application part, the basic part is like the name of the enterprise, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules and so on; The application part is like signage flags, office supplies, public relations supplies, environmental design, office clothing, special vehicles, etc., logo design is the design of the logo belonging to the enterprise, such as the logo of each electric imitation starvation station, like the logo of Sina is an eye, etc., the application part of VI is to apply the logo to some objects.