100 What to do that are often encountered in supermarket management

How big a supermarket are you, just imitate the big supermarkets around you.

This requires hands-on experience.

As far as the process is concerned, the entry of a commodity should go through the process of inspection, test marketing, sales, and removal from the shelves, pay attention to the quality inspection of goods, prevent fake and shoddy goods from being put on the shelves, and eliminate expired goods in a timely manner. There are many principles of display, the key is the same kind of display, the same brand display, the same price display, forward display (the new goods on the shelves are displayed in the back of the price, so that the goods that are about to expire are sold first), ** display (3-5 layers of goods that are easy to be noticed by consumers should display best-selling products and key goods), etc.; Commodity ** small supermarket can also be engaged, pay more attention to the ** way of the big supermarket, choose the right one for your own use.

Category management is very important, because the 80 20 rule is very effective in the supermarket industry, and the sales, sales, and gross profit of 80 are brought by 20 products.

First of all, do a good job in commodity positioning, should distinguish between running volume goods and profitable goods, for each type of goods, each of the commodities, to achieve differential pricing, such as firewood, rice, oil and salt and well-known brand goods and other "sensitive" goods should be operated with low gross margins, establish a low-price image, gather popularity, and drive sales; Household daily chemicals, biscuits and snacks can appropriately increase gross profit and ensure business performance.

Then, (computer management is required, on the premise of inputting commodity sales data into the computer), according to different commodity positioning, the sales, sales, and gross profit of each category (of course, the more detailed the classification, the more valuable it is) commodities are weighted, and a mathematical analysis model is established to calculate the importance of each commodity in each ** segment, specification segment, and even all commodities in this category of commodities and a class of commodities, and make trade-offs. Of course, it is not enough to rely on mathematical models, but also to make empirical judgments based on market research and competitive conditions. The above methods depend on your understanding, so explore them slowly.

Third, unsalable goods and high-inventory commodities should be regularly analyzed and eliminated, with exceptions: although unsalable and occupy inventory, but with complementary categories, in line with the supermarket's positioning of the goods should be retained.

Thirdly, the introduction of new products should first go through test marketing, and use the above methods to retain and eliminate.

Seasonal commodities and festival commodities have a great impact on sales, especially during the Spring Festival, Lantern Festival, Qingming, Dragon Boat Festival, Mid-Autumn Festival, Christmas, do a good job in the selection of holiday commodities and **, for large supermarkets, it can even increase turnover several times, and small supermarkets can not be ignored.

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Supermarket management is nothing more than the three management of "people, property and property". In these three pieces, each piece is very important, but most of them will ignore the physical piece, such as shelves, shopping baskets, shopping carts, computers, warehouse management, etc., if these things are not well managed, the budget value will definitely increase, the efficiency will be reduced, and the natural money will be less. Many supermarkets can't find this reason, resulting in a lot of waste of resources and can't be reasonably allocated.

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4. Effectiveness determines everything, and efforts to improve the performance of the group work are the most important, as long as there are results, even if the temper is bad, the subordinates can bear it, no results, the good man will be disliked!

The store supervisor is mainly responsible for three major responsibilities: personnel management, negotiation management and on-site management (different companies may have different responsibilities, but most of them are these three points).

1. Commodity management includes: (1) commodity renewal (some supermarkets have realized OPL automatic **) (2) inventory management, including whether the inventory quantity is reasonable, whether the inventory quantity is sufficient (3) effective control of commodity loss (4) maintenance and adjustment of commodity display (5) management and control of commodity abnormalities (high inventory, frozen unsalable, negative inventory, shortage, tripped goods, etc.).

2. On-site management includes: (1) 6S in the store, mainly referring to hygiene and display, touching rough to ensure the customer's shopping experience (2) serving customers (3) safety.

4) Handling of customer complaints, (5) Management of equipment and props, etc.

3. Personnel management includes: (1) training and daily management of employees and representatives of manufacturers (2) reasonable scheduling to reduce labor efficiency.

No matter how big or small a supermarket is, the most important thing is to pay attention to the handling of goods. Such as: purchase management, goods placement, settlement system management, return and exchange management, etc.

The other is supermarket personnel management. Such as: the recruitment of sales personnel, unified image, dress, business operation proficiency, etc., the scope and content of cleaning personnel, the use of monitoring systems, etc.

Finally, it is the management of the customer side: it is easy to communicate and provide timely feedback. The variety of goods provided and the improvement of service quality all need to be dealt with with with painstakingly.