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First, learn to use**.
Generally speaking, the human brain tends to be lazy, and the more fragmented it is, the more likely it is to lose focus. Therefore, in order to better capture people's attention at this time, we must learn to use **, animations, **, etc. They are portable tools that help the brain think further.
Just imagine, if we write an advertorial, the whole text will be written, and the expressiveness will be much worse.
But when you express it to everyone with **, you must also learn to replace the article with **, preferably in segments and easy to read. In addition, in the writing process, you must not get straight to the point, and you must not talk directly about brand products or some advertising information.
Second, in-depth understanding of the brand.
The purpose of writing advertorials is to help brand products expand their popularity and increase sales. Therefore, when you decide to write an advertorial in a certain area, you must have a deep understanding of their products and brands so that you can develop strategies that follow the rules and capture the reader's attention.
Third, cater to a variety of motivations.
1. Reading motivation, as we discussed above, learn to replace words with various expressive things, and make pure reproduction of text content with soft depth, if it is not deep enough, it is easy to get the risk of publication.
2.Steering engine, a quick advertorial must meet several requirements, or at least have a steering engine. For example, a person's subjective expression is to persuade the reader, and at the same time to find something to talk about or help others.
Fourth, the core appeal.
Before writing an advertorial, you must look for or understand the core appeal of the advertorial, and then know and understand the consumer experience. Finally, if consumers can't get such a feature, what kind of pain will it bring, and then we will propose a solution to this pain, which we call the core appeal of advertorials.
Actually, this is quite understandable. After all, any advertorial is written to help a brand increase its popularity. Therefore, the description of the product should start with him, so that more readers can understand.
Now high-quality advertorials do have a lot of descriptive directions. As long as it can arouse the reading and interest of many readers, it is a good enough advertorial. However, no matter how you describe it, it is inseparable from the core of the brand and product.
In addition, today's readers have gradually understood the routine, so the premise must be to learn to conceive from a more in-depth perspective.
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It can only be said that there is no article that can become popular casually without going through many revisions.
Chase hot spots, apply the framework, learn from the essence of others, express it in your own words, and then ask professionals for guidance, and the success rate will be high.
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Advertorial writing is like writing essays in school, and it is not something that can be imitated by listening to the experience and skills of the great gods. The slowest method is the fastest way, step by step, start with the basic advertorial writing, it is recommended to buy an advertorial book, practice slowly, and after you have a certain foundation, you can ask some masters for their writing skills, which is easier to understand and use at that time.
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Precautions for writing advertorials:
First, always pay attention to the guidance, so that readers can be interested in reading, and try to avoid the suspicion of Wang Po selling melons.
Second, don't embellish the rhetoric too much, most netizens are still ordinary readers, and it is very important to be easy to understand, that is, to be down-to-earth.
Third, don't go into long speeches, try to be as short and concise as possible. When letting, except for writing ** type of advertorials.
Fourth, be well-organized, fluent in sentences, and interlocking as a whole, not a mess.
To sum up, it can be summed up in one sentence to attract readers, there are too many classic advertorials on the Internet, usually read more, pay more attention to their writing, practice makes perfect, and write a top-level advertorial, it is naturally a very easy thing.
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If you write an advertorial efficiently and quickly, I think in this case, you must conceive that kind of composition, and the selection of materials must be summarized first, sorted out, and then completed in one go.
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Since it is called an advertorial, it means that it is of a commercial nature. You can find some information from customers, and the more information you occupy, the faster you can write. Conversely, the slower.
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