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The production method and process of the fresh mini program are as follows:
Method: If you know how to program yourself, you can choose to develop it yourself;
If you don't know how to program or programming, it is recommended to find a company or service provider that specializes in this aspect to help you do it.
2. Find a professional mini program development company like us to help you develop a small program. If you develop it yourself, you need to develop the tools yourself, and then use the tools to develop them yourself.
4. After the review is passed, log in to the Mini Program management background and upload relevant materials.
After doing this, the Mini Program can be used normally.
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Traditional functions: product display, shopping cart, order purchase, payment, logistics information query and other functions.
Marketing functions: grouping, sharing and receiving red envelopes, seckill, full reduction and other functions.
There are so many functions that can be implemented that I can't list them all here, you can tell me what you want to achieve, and I'll see if I can help you develop them.
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What functions do you need for the Fresh Fruit Mini Program:
1. Display of fresh fruit products:
Users can see fresh fruit products on the home page when they enter the applet, and click on the product to enter the relevant information of fresh fruits to read and purchase, which is convenient for users to use.
2. Details of product information:
4. User personal center:
5. Recommended daily package**.
Different fruit fresh discount combinations can be recommended on the homepage every day, allowing users to purchase with one click according to the content.
6. Coupons.
Coupons can increase the user's desire to spend, allowing the user to buy the desired fruit fresh products at an affordable price.
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Fresh fruit is mainly to sink in the community, use the strong direct trust relationship of the head of the group to pull more groups, use various marketing tools such as group spike distribution fission, financial settlement is simple and clear at a glance, support the public high, support lbs positioning, pick up goods, business management, and a series of functions.
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A food circulation license is required.
Sanitary license.
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Many merchants may only know that they have a mini program, and customers can buy things on it, but how to let more customers know how to operate the mini program well to increase the number of stores and increase sales.
In fact, it is very simple and funny, you need to do these things:
Fresh fruit and vegetables delivered to your home
Through the "Deyou Store", an online fresh fruit and vegetable applet is set up, and the delivery service in the same city is opened, and the door-to-door delivery promises to be fresh to the home within half an hour to ensure the quality and freshness of fruits and vegetables.
As a fresh fruit store, its sales time is relatively concentrated, and there are generally two peaks: noon and after-work peak. This also allows for a rational distribution of labor.
The store system is connected to UU errands and Dada's third-party delivery company, and merchants can set the delivery scope and rules, and choose third-party delivery or merchant's own delivery.
Pre-sales drive early consumption
The biggest quality standard of fresh fruits and vegetables is "freshness", and it is also a high-loss product, for fresh fruit and vegetable stores, the core goal of business is to ensure the quality of vegetables and fruits, and reduce inventory loss.
To this end, merchants can obtain orders in advance through the form of "pre-sale" and purchase according to the order, which not only ensures freshness, but also greatly reduces losses.
Timely ** drives sales
For fresh fruit and vegetable stores, you can attract users to place orders and buy through various forms such as daily fixed-point spikes, fresh rush purchases, and multi-person groups.
You can also launch the "1 penny seckill", "1 yuan group" combined with the "in-store pick-up" gameplay to attract traffic to offline stores, so as to increase the popularity of the store and drive the sales of other products in the store.
Online and offline member precipitation
In our business, we should also precipitate old customers while acquiring new users, and find ways to retain customers when customers finish consuming.
Merchants can establish a WeChat group to guide customers, such as: you can get two packs of paper for free, you can also receive coupons, place orders in the small program at a more discounted price, etc., there are ** activities or new products to the store will be shared in the group for the first time, and the door finger wide store dynamics can efficiently reach customers.
You can use the small program membership card tool to recharge to become a member, all products in the store can enjoy a discounted price, the first time to recharge xx yuan, you can send a bag of edible salt and the like, on the one hand, it is high-frequency consumption, I believe customers will be happy to recharge.
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1.Fresh product display.
Merchants can classify fresh products, and can use methods such as ** and Mao or **** to show products to users. It allows users to understand every detail of the product through text, **, etc., attract users and promote orders.
2.Abundant marketing plugins.
Merchants can use rich marketing plug-ins such as limited-time spikes, coupons, and group groups to do a series of first-class activities and diversified marketing activities for inventory goods in order to retain users and improve product repurchase rates.
3. Affiliate marketing.
The fresh food industry can form a membership recharge, membership points, and membership level system by making full use of membership marketing. Achieve efficient operation of membership effect and precise marketing. Qinai can also make corresponding marketing activities according to the membership level to retain members and improve the retention rate.
4.Make an appointment for home delivery.
5.Order management.
In order to make it easier for users to track their orders, the location and contact of the delivery person can be located in real time**.
6. Festival marketing.
Merchants can send template messages according to holidays, reminding users to buy fruits, send some holiday greetings, coupon gifts and other activities to improve the store**. You can also add to the fun of the festival with fun mini-games.
In addition to the above functions, different merchants in the fresh food industry can customize the Xiaocheng service order function according to their own needs, and maximize the effect of combining online and offline with the help of mini programs.
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How to develop a fresh fruit Xiao Cheng Min with auspicious order?
1. If you have a service number and have done certification, you can directly reuse the qualification to register a small program;
If you do not have a service account, it is recommended to apply for a service account and do certification first, and then reuse the qualification to register a small program;
3. Develop small programs, customize or use SaaS software tools;
Analysis: The customized development budget is about tens of thousands or hundreds of thousands, and the development cycle is at least one month;
Use reliable SaaS software tools, you have to have a store, directly choose fresh fruit and vegetable templates, and make your own small programs with a little modification, or you can design and build them yourself through the developed functional components.
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At present, there are two main ways to make mainstream fresh mini programs on the market, one is custom development, and the other is to purchase existing mature templates.
1. Customized development.
The cost of this method is generally relatively high, and under normal circumstances, the overall process is more than 2-30,000 yuan. Custom development is mainly developed according to your needs, so the online cycle of fresh mini programs is relatively long, and it generally takes several months to complete.
2. Existing mature templates.
The cost of this method is relatively low compared to custom development, and there is a set of fresh mini program templates for a few thousand yuan. Moreover, the fresh Mini Program templates are updated and iterated for a long time, the logic and stability will be stronger, and the online cycle is relatively short, and the online use of the Mini Program can be realized in about a week. It is more suitable for fresh food enterprises with strong competition and small scale.
The above is the choice for developing fresh applets, and after having the best system, operators can also use the following four skills to improve the user's repurchase rate:
1. Use the user's social relationship to drive repurchase.
Encourage old users to lead new customers to participate in group activities, as long as any of the new and old users are constantly repurchasing, it is likely to drive another user to repurchase.
2. Recommend new products of the season.
Fresh products have obvious seasonality, and the main fresh products are different in each season, and the operators of the fresh mini program can recommend the most suitable fresh products for users to eat in the season according to the season.
3. Plan online topics.
The most basic function of the fresh applet is to provide users with goods, if the fresh applet is just a separate display of each fresh product, with a low price to attract users, not only can not make a profit, the user's loyalty will not be particularly high, so the fresh applet operators can plan various types of topics, mobilize the enthusiasm of users, such as providing users with a special introduction to the handling of fresh ingredients, providing users with some tips for handling fresh ingredients, etc. After reading the introduction, they are likely to place a repeat order for the product.
4. Establish a membership system and hold member activities.
When a user registers as a member of the Fresh Mini Program and reaches a certain level of cumulative consumption, he or she can obtain the corresponding membership level. The introduction of membership levels has played a very important role in the repurchase behavior of users, the power corresponding to different membership levels is different, users must continue to repurchase if they want to improve their membership levels, and the fresh mini program can also provide users with exclusive membership marketing activities, and the higher the level, the more rights and interests users can enjoy.
The above are some suggestions on what needs to be done during the development and operation of the fresh mini program, I hope it will be helpful to you.
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There are several main ways to develop fresh Mini Programs, and you can choose according to your actual situation:
Self-development: Self-development means that you set up a development team to develop Mini Programs. The advantage of this method is that it is easier to communicate from development to later maintenance, upgrades, revisions, etc.
But to form a team, you not only have to pay the cost of recruitment, but also need to pay the salaries of the technicians. Due to the need for a certain amount of financial support, it is often only chosen by large enterprises that are not short of money.
Third-party drag-and-drop platform generated:
The third-party drag-and-drop platform generation is to use the resources provided by the third-party platform to "one-click generation" of the applet on the third-party platform. The advantages of choosing this platform to develop Mini Programs are: low cost, convenience, and speed.
However, the mini programs of this kind of platform are often developed based on templates, so they often fail to highlight the characteristics of the enterprise and the characteristics of the product, and cannot leave a deep impression on customers. In addition, most of these platforms are paid on a monthly or annual basis, which virtually increases the development cost of enterprises and merchants.
Find a professional Mini Program development service provider.
Finding a professional Mini Program development service provider is a more commonly used development method. The advantages of this method are: firstly, it can save the trouble of forming a team and save labor costs; Secondly, each function and page can be customized and developed according to the characteristics of your own enterprise and products.
This is conducive to enterprises to do a better job in marketing and promotion.
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Before listing products, first go to "Product Category", set up the product category, and start "List Products".
Step 5: Shop decoration.
Before putting the product on the shelves, start the store decoration, drag and drop the basic components on the left into the mobile phone frame, set the components on the right side, complete the setting, click submit, and after the submission is completed, you can see the displayed renderings in the mobile phone frame. After all the components are built, click "Save & Publish" to "Set your store as homepage", and then click "Publish".
Step 6: One-click publishing.
The process of one-click release is: scan the code to authorize, publish the Mini Program, submit it for review, pass the review, and officially release it.
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1.Ensure the freshness of all fresh food, expired or bad fruits and vegetables should be dealt with in a timely manner, if the user buys fruits and vegetables at your house to see that they are all wilted or bad, the experience of buying is not good.
2.If it is about to go bad or not very fresh, you can make a ** area, which also promotes sales and increases customer flow.
3.You can take a takeaway platform or build a small program in Deyoudian, and if you think the takeaway platform is expensive, you can do delivery services in the mini program, and those that are nearby can be delivered to your door.
4.With the applet, you can set up some stunt spikes on it from time to time, fight **, and you can also pull a group if you have nothing to do, and notify the group in time if there are any activities, so that users can consume in the applet.
Specific method: The small program template based on the SaaS platform is built, which is low and fast to develop, and it is very easy to get started.
There are a lot of them on the Internet, so you have to find the right one for you! It depends on whether the template type is rich, whether it is appropriate, and whether the company is responsible.
Like before, I have tried to use it in Deyoudian, and merchants only need to simply drag and drop the design or use the theme template to generate a small program with one click, which is quick to use and easy to use.
At present, the development cost of Mini Programs on the market ranges from thousands or tens of thousands, and there are also service providers under the banner of free, such as providing free Mini Program templates, which need to be carefully considered, and the operation of any company needs costs.
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