What is the difference between developing a custom Mini Program and a standardized Mini Program?

There are generally two ways to develop Mini Programs: template development and custom development, and the standardized Mini Program you mentioned should be template development.

First, the template development, is directly applied to the service provider's system to quickly generate small programs, the online time is fast, about 3-5 days can be put into use, the operation is simple and easy to use, and cost-effective, about 3000 can be made with marketing functions.

Second, custom development, is developed by the development company according to your needs one by one, each function is what you want, so it takes a long time, a few weeks to a few months, ** is a little more expensive, 30,000 starts, no cap, according to your needs.

Standardized applets? You're talking about a template applet, if you're talking about a template applet, then the difference between it and the customized version is as follows:

From a functional point of view:

Template development: Many of the functions of template development are designed and developed according to the characteristics of the industry. Although it can meet the needs of daily operation, because it is designed and developed according to the characteristics of the industry, it is easy to have too many useless functions, but the required functions are missing.

Template development: The functions of template development are often developed separately according to the marketing needs, operation management needs and user operation needs of the enterprise. Since it is determined after a detailed analysis, not only are the functions not missing, but they can also be used.

Analyze from a page design perspective.

Template development: Since template development is based on industry templates, the page design style of the entire Mini Program is designed according to the characteristics of the industry. In this way, the characteristics of the enterprise and the selling point of the product cannot be well reflected.

Customized development: The page design of template development is individually designed according to the industry, enterprise characteristics, product selling points and other aspects of the enterprise. Because it is designed after detailed analysis, it can well reflect the characteristics of the enterprise and the selling point of the product.

Analyzed from a sustainability perspective.

Template development: Since template development is based on industry templates, it is easy to be limited by templates, resulting in the inability to upgrade and optimize in the later stage.

Customized development: Customized Mini Programs will be developed with future upgrades and optimizations in mind, so for enterprises, if they choose a customized version of the Mini Program, there are no constraints on whether they upgrade or redesign the page in the future.

As for the difference between them, it depends on which of the following patterns you adopt:

The first is to develop and do it yourself. It's also the most cost-effective way to save money if you develop it yourself, so you don't have to pay the developers. In this way, if you develop a personal version of the Mini Program, you don't need to spend a penny to have your own Mini Program.

If you want to develop a small program with payment function**, it is the enterprise version, you need to carry out WeChat authentication, and you only need to pay Tencent 300 yuan for the certification fee, provided that you understand technology and preferably have a team.

The second is to have your own development department or developers. If this is the case, we are in the same situation as in the first case, but we still need to pay the cost of the employee, which is also included in the cost of developing a small program, after all, the employee needs to be supported by the company. And the cost of this depends on the salary you pay to the employee, generally the basic salary of an employee who can independently develop a small program will not be less than 10,000, which is still the basic salary in a small city, if it is Beijing, Shanghai and Guangzhou, it will take about 20,000 to 50,000.

And if you're running a development department, the cost will be higher.

The third way is to find a development company with the qualifications to develop WeChat Mini Programs. This method is the most convenient and cost-effective way when you don't have the ability to develop. A few thousand dollars is already very good, because we don't need to spend so much energy to develop it ourselves, and we don't need to spend too much money to support a developer or development department, we only need to pay for the market for developing a small program**.

Different from the big custom applet, it can leave excuses, it can be connected with the existing system, and the standard is changed to the applet, so he can't expand the function.

Let's take a look at the differences between the two development models first:

Customized development: The website building company will build a small program according to your needs, the development cycle is relatively long, the intermediate demand is modified, and the time is extended, this is generally calculated according to working hours, and the cost is relatively high, generally 35,000, more than 100,000, hundreds of thousands.

There is a mature and stable SaaS system in the market, ** ranging from 3000 to 30000 yuan, and there are also free ones, which have to have stores, and have been in operation for more than four years, and will be free from 2021.

Now there is a certain chaos in the custom market, and the technical level is also uneven, there are professional network building companies, and there are two or three people "workshop-style" small team, and there is a phenomenon of random charges. In order to avoid being fooled, it is necessary to have a clear understanding of the company's situation when choosing.

The specific choice of custom development or the use of SaaS standardized products also needs to be determined according to your own needs

If your needs are very personalized, page design, core function requirements, the current SaaS system can not meet, then you can only do custom development.

At present, the SaaS system can basically meet the core functional requirements of various industries, and the system is very complete, and you can drag various components to build a small program suitable for your own business links. You can use a low-cost SaaS system.

There are three main differences between the template applet and the custom applet:

1) Production process. The advantage of the development of the Woran Mini Program template is that it is easy to operate and easy to use. Directly choose a favorite template on the Mini Program template development platform, and the content is sufficient; The process of customizing and developing Mini Programs is complicated

It takes about one or two months for demand planning - demand confirmation - product UI design - technology development - system testing - platform tuning - product launch.

2) Development costs. The development cost of Mini Program templates is low; The cost of custom-developed Mini Programs is high.

3) Whether there is a source**. The development of the Mini Program template cannot get the source**, so it cannot be independently redeveloped; Custom applets can have complete source code ownership, and the data can be controlled by yourself.

To develop a custom cherry shirt for a small program, you need to understand the following needs:

Target Audience:Understand who your target audience is and what their characteristics, interests, and needs are. This will help determine the functionality and content of the Mini Program.

Goals and objectives:Clarify the goals and objectives of your Mini Program. Is it for information, to sell products, to provide services, or for other purposes? This will help determine the functionality and design of the applet.

Feature Requirements:According to your business needs, determine the functions that the Mini Program needs to have.

User Experience:Consider the user's experience when using the Mini Program. The interface design, interaction mode, and navigation structure of the Mini Program all need to consider the user's convenience and ease of use.

Data Management:Determine what data you need to collect and manage. For example, user information, order information, statistics, etc.

Security & Privacy Protection:Consider the security and privacy protection of Mini Programs. Ensure that users' personal information and transaction data are protected, and comply with relevant laws and regulations and privacy policies.

Device Compatibility:Consider the compatibility of Mini Programs on different devices. Make sure that the Mini Program works and displays on different operating systems and devices.

Promotion and Marketing:Think about how you want to promote and market your Mini Program. Determine what promotional and marketing features you need, such as sharing features, coupon features, points system, etc.

The requirements that need to be understood for the development and customization of small programs are as follows12:

Positioning planning: Determine the positioning and target user groups of the Mini Program for subsequent development and operation.

Audience analysis: Analyze the characteristics and needs of target users in order to develop Mini Programs that meet user needs.

Market demand: Understand the market situation and needs in order to develop a mini program that meets the market.

Functional requirements: Determine the functions and characteristics of the Mini Program according to user needs and market demand.

Interface design: According to the functions and characteristics of the Mini Program, the interface design and beautification are carried out.

Testing and optimization: After the development of the Mini Program is completed, Danqin conducts testing and optimization to ensure the stability and user experience of the Mini Program.

Promotion and marketing: According to the characteristics of the Mini Program and the target users, promote and market to attract users to use and retain.

The development and customization of small rough and stupid programs needs to understand the needs of users. For example, in a small program for accompanying patients, users need to place an order and find a suitable escort, and the escort can provide escort services by receiving orders and obtain their own benefits. This is a simple applet development needs to be filed.

When it's software development, it's about understanding what the user wants.

1. Development process analysis.

Choose the customized development method of the applet, and the development process is more detailed, from the positioning of the product before development, the style of the interface, the user's needs, to the technical implementation during the development period and the technical maintenance and guidance support in the later stage, you can achieve detailed and comprehensive development services. In general, the customized development of Mini Programs has more control over the development process, and the final product presented is more unique.

2. Analysis of development effect.

Choosing the customized development method of the Mini Program has its own unique personality in terms of interface style and function operation, which has more advantages for later operation and promotion, and the background management functions will be richer.

3. Analysis of development costs.

Choosing the customized development method of Mini Programs is higher than that of template development because of factors such as more development functions and more complete development services, and the resulting labor costs are naturally higher.

4. Post-maintenance analysis.

Choose the customized development method of the Mini Program, the data management of the Mini Program is more perfect, the system is more secure, and it has the development source code and server, and can also carry out secondary development.

Customized applet development, obviously, it can meet the regular needs of the business, but also meet the personalized needs of merchants. For example, some auctions, live broadcasts, large-scale online shopping, tool functions, and small programs with strong personalized needs, these more complex business models and business scenarios, interaction, design, and functions all need to meet 100% of product expectations, and customized development is more suitable.

Although the development of WeChat Mini Programs by enterprises is based on a huge traffic pool, it is a big mistake if you think you can sit back and relax. After all, there are so many small programs, if you want consumers to like you, how can you do it without a little hard power.

The production of a Mini Program goes through a production stage and a development stage

1. Registration stage.

1. First of all, it is necessary to determine the positioning, purpose and copywriting information of the Mini Program (preparation).

3. Select "Mini Program" in "Select the type of registration".

4. Improve information.

5. Activate the public platform by email.

6. Improve information registration. After filling in the process information, it means that the authentication is successful, and you can start to create the Mini Program.

Second, the development stage.

1. Log in to the WeChat public platform. You can see the appid of the applet in the menu "Development" and "Basic Configuration". The appid of the Mini Program is equivalent to an ID card of the Mini Program platform, and you will need to use the appid in many places in the future.

After you have a Mini Program account, you can choose a tool to develop a Mini Program.

2. Go to the "Whisperer Tools" page, install the "Development Tools", the development tools have windows64, windows32, Mac three versions, according to the actual situation, choose the development tools suitable for your computer. Once installed, you can launch the developer tools directly.

3. On the Mini Program management page, click "Add Project".

5. Then click "Select" to create a new folder as a new project directory. Click "Add Project" again, and you can create a new WeChat Mini Program project. Those who understand the program can rely on the developer tools to develop it themselves.

But if you're just a novice, then you may need a professional mini program slag production and development company to help you, such as Woran Network.

What is a customized applet and what is a template. The template refers to a set of systems, a set of ready-made mini programs developed by a third-party platform according to the needs of the industry, and merchants do not need to be the best foundation, they can make their own small programs on the template.

The customized applet is from UI design, research and development, product testing, and online release. In the process of being handed over to a dedicated team, merchants only need to communicate with them about their own needs, and the other party will tailor your own personalized mini program for you.

So, what are the advantages and disadvantages of Mini Program customization and template development?

1.Cost. The Mini Program developed by the template is to apply the common template of the industry, with complete functional design and low cost, which is a good choice for merchants who are short of funds and want to grasp the development trend of the Mini Program.

Customized Mini Programs, because the development company needs to develop according to the needs of merchants, so it needs to invest more development funds, and the cost is relatively high for merchants who have doubts about their own products and operations.

2.Development cycle.

Template Mini Programs are developed in advance, usually the development cycle is short, and the Mini Program is launched quickly; The customized development cycle mainly depends on the complexity of the function, and the more complex the function, the longer it will take.

3.Devise. Template production is generally developed by third-party platforms according to the industry, so the templates are similar, and they do lack the characteristics of their own products, although they lack personality, but the overall effect and function are guaranteed.

The customized one is developed according to the needs of the merchant, and it has its own unique personality in terms of interface style and function operation, which has more advantages for later operation and promotion, and the background management function will be richer.

In short, whether it is template development or custom development, the specific choice depends on the needs of the merchant itself.

Xiamen Aiwei Technology provides professional services such as Mini Program template development and customized Mini Program development.