Why is Burger King tepid in China compared to KFC and McDonald s

It's all about the same thing, there is no novelty, and the people won't sell it.

I entered China relatively late, and I don't have a sense of existence.

The key is that it is not industrialized enough.

Burger King entered China in 05 years, and KFC is 87 years, M is 90 years, Pizza Hut is 90 years, in short, Burger King is equivalent to KFC 10 years ago, and now there is Burger King in first-tier cities and a small number of second-tier cities, popularity:

Now there is not much money marketing, and the timing of entering China is not right, 20 years ago K M P are high-end foreign fast food, spread all over China, now there are too many stores of various brands, and the marketing cost is thrown into it and can not hear any response.

Food quality ** than aspect:

The current situation of Burger King is more than enough than the top, it doesn't look tall enough, and it is not affordable enough, so it can't attract too many low-end customers and can't attract too many high-end customers.

But in fact, the above two are not the core reasons, the core reason is not industrialized enough, go to a few Burger King will find that there are not a few customers, a bunch of clerks can also look busy, because the store in the Burger King store is to increase the utilization rate of the location as much as possible, and M to remember K is to increase efficiency as much as possible, K M The front desk and kitchen are the same as the factory assembly line, and everyone's responsibilities are very clear. The interaction is small and the efficiency is high.

Although Burger King has saved the store rent, because in dense places, the store staff has a great influence on each other, and new employees need to train more time to avoid confusing similar processes, and employees have to adapt to each other for a period of time to tacitly understand not to crash, low efficiency, slow food will not be able to take the large customer flow, further increasing costs, which leads to Burger King opening branches much slower.

What does this lead to? Grabbing a good store location is a shot slower than others, like M Ji KFC Pizza Hut real kung fu and a large number of stores basically occupy a good position will not go, which further reduces the speed of development, otherwise it has developed for almost 10 years, and there are no branches, it really can't be said, now Burger King's development method is to develop franchisees, which shows that Burger King's own funds are insufficient, and due to the above reasons, the reputation is not so big, the franchise fee is expensive, and the willingness to join is not large.

Create a vicious circle.

It may be that KFC has a lot of breakfast types than McDonald's, and KFC has a lot of publicity.

Because KFC's ** is very affordable, the taste is also very authentic, the taste is also very good, and the environment inside is particularly good, there can be some children's toy area.

The taste is particularly good, and it has also been popular with many people, and the taste of the burger is very unique. The service is also very good, and the attitude is very good.

Burger King is stronger.

1. Bread differences

This is a well-known restaurant, McDonald's, KFC, Burger King.

Let's look at the difference between the bread first, McDonald's bread is softer, and Burger King's bread is densely sprinkled with sesame seeds, and the taste is basically the same as McDonald's. KFC's bread is oatmeal bread, which has a richer wheat aroma.

Compared with the bread of the three restaurants, there is not much difference between the fast food chains.

2. The difference in meat

The most typical type of burger is the beef burger. For traditional reasons, the earliest burgers were served only with beef patties, and later some greens were added.

There is no beef burger in KFC, and chicken is the majority, so KFC lost this round.

McDonald's I chose the new Big Mac, which is the most classic McDonald's one, and the double-layered beef patty proves that the McDonald's burger fast food is also authentic.

Burger King's Pepper Castle is also famous, and the beef patty is so juicy that the juice goes well with the bread when you bite into it.

Compared with KFC, McDonald's, and Burger King, Burger King's sandwich meat is more delicious.

3. The difference between vegetables and sauces

Burgers look much the same, but when they really look at it, it's very different.

KFC generally only puts lettuce and salad dressing. The McDonald's burgers are topped with lettuce, hamburger sauce, and rich custard, and the pickled cucumbers don't taste very good.

Burger King is rich in vegetables and sauces, tomatoes, lettuce leaves, and a few slices of pickled cucumbers, which have a pure pickled flavor and just enough to dissolve the oiliness of the beef. Obviously, Burger King's burgers are plentiful.

4. The difference in the amount of **&

After talking about the nuances of the ingredients of the hamburger, then the most significant difference comes, **& portions!

It's not as straightforward to say anything as a picture!

Yes, McDonald's Big Mac is the most unworthy of its name, more than 20 yuan a piece, and boys with a large amount of food need to eat about two, and it is not cheap to think about a lunch starting at 40 yuan. KFC is decent, 17 pieces are also in line with its **.

Burger King has the largest portion, and the price of a single-story castle starts at 23, which is more than enough for a two-tier castle.

After eating Burger King's burgers, I realized that other burgers were weak.

Speaking of hamburgers.

This is the favorite of many people, and people who have not eaten McDonald's hamburgers much may be curious about which McDonald's burger is delicious, you must know that some people are more likely to be entangled, so once someone recommends which McDonald's burger is delicious, this directly solves their hesitant troubles when choosing a hamburger. So, have you ever eaten a McDonald's hamburger? Which McDonald's burger do you think is delicious?

How much does a McDonald's burger cost.

When it comes to foods like hamburgers, many people think of McDonald's or KFC, and which McDonald's burger is delicious, for everyone, the answer may be different. However, if you really don't know which McDonald's burger is delicious, then you can try McDonald's double-layered custard burger and Big Mac.

Wait a minute. <>

McDonald's hamburger calories.

Especially the McDonald's Big Mac, presumably even people who don't eat much of this kind of food should have heard of McDonald's hamburger. McDonald's burger is delicious, McDonald's Big Mac is quite popular, not only with a double layer of beef, but also with cucumber onions, and topped with a secret sauce, it looks very appetizing.

In the eyes of those who are obsessed with which McDonald's burger is delicious, it is naturally a summary, such as if you like beef, then like Big Mac, Custard burger, etc. are more popular, and if it is chicken, there are grilled chicken leg burgers, McSpicy chicken leg burgers, sauce roast pork fillet burgers, etc.

In short, it can be said that there are a lot of choices, and everyone has different tastes, so which McDonald's burger they think is delicious. Some people will be curious about the question of which is more delicious, KFC or McDonald's burger, in fact, everyone's preferences are different, so whether it is delicious or not is naturally up to you to taste it yourself.

Which is better KFC or McDonald's? Write.

18370 Overall McDonald's is tastier. 1. The cone of the cone and the coke KFC is hollow when eaten underneath, which is really unappetizing; The same 3 yuan a cone, McDonald's will obviously do better, the ice cream is not easy to melt, the crispy cone will not be affected, the key is that the milk flavor is stronger. Orange juice and hot milk, KFC is mostly brewed with fruit-flavored powder, McDonald's orange juice is also pure, and milk is also pure milk.

2. French fries KFC fries are the best when they first come out, the color is crisp and crispy, they taste crispy, and the inside is soft, but after a long time, they are all soft. McDonald's fries are slightly less color-colored, but they remain crispy on the outside and tender on the inside from the moment they come out.

3. The hamburger started from KFC as a chicken, and it is not inferior to the chicken leg burger, which is spicier than McDonald's and the chicken is more tender, which is completely incomparable to McDonald's. In the past, McDonald's hamburger buns tasted a little hard, like eating some kind of gel, KFC's hamburger buns are generally evaluated as good, soft, especially the Internet celebrity Panini, the appearance and taste are very good. McDonald's beef burgers are almost unbeatable.

KFC Spicy Chicken Wings vs McSpicy Chicken Wings.

Going to a fast food restaurant without ordering chicken wings is a lack of soul? Is KFC's spicy chicken wings tastier or McSpicy chicken wings more delicious? Let's take a look, the left side of the picture below is McSpicy Chicken Wings, and the right is KFC Spicy Chicken Wings, just in terms of color, the color of KFC is more golden, which makes people more appetizing, but it tastes better than McSpicy Chicken Wings, and although KFC's chicken wings are large, they lack some of the umami of chicken.

KFC cones vs McDonald's cones.

The cone is a favorite, and every time you go to a fast food station, you must order a meal, so who is better?

It is said that KFC's cone is made of milk powder, and McDonald's is a pure dairy product, we don't know if it's true, but McDonald's cone does taste more milky, and KFC's cone is delicious but once the ice cream inside is melted, the crispy skin on the outside is not so crispy.

KFC Overlord Fries vs McDonald's Fries.

Needless to say, the signs of fast food restaurants, some netizens said that the fries of the two are not comparable at all! M Kee fries are charred on the outside and tender on the inside, while KFC's fries are mostly soft, or they are too hard fried, and M Kee's fries are also more flavorful than KFC. Do you agree?

KFC Oatmeal Spicy Chicken Leg Burger vs McDonald's McSpicy Chicken Leg Burger.

Both burgers are pretty much the same, both are spicy chicken and two slices of bread, but in terms of size, KFC's burger is a little bigger, and ** is slightly more expensive than the McSpicy Chicken Thigh Burger. Personally, I feel that the chicken in McSpicy Chicken Thigh Burger is spicy, while the chicken in KFC is very tender.

KFC Jiuzhen Juice vs McDonald's Fruity Bubble Tea.

In the past, when I went to KFC or McDonald's, I ordered Coke, but now there are many more beverage options, such as KFC's Jiuzhen juice and McDonald's fruity bubble tea.

KFC** Chicken Nuggets vs McDonald's McNuggets Chicken.

I don't like chicken nuggets very much, a box is expensive and small, and chicken wings and drumsticks can't be compared, so in my opinion, the difference between the two is not big, it's that the sauce is different, and the taste is different!

The so-called, radish greens, each has their own love, everyone's taste is different, the taste that others like to eat, you don't necessarily like it, sweet and sour, bitter, spicy and salty, only the taste you like is delicious.