Xiaomi mobile phone 2020 new product release planning?

I. Introduction.

With the continuous progress of science and technology, smart phones have become indispensable and essential products in human life, and Xiaomi mobile phones have been at the forefront of the world as smart phones. At home and abroad, the popularity of Xiaomi mobile phones is gradually rising, in order to further facilitate the use of the experience of the majority of users, our company has recently launched a new Xiaomi product. It was held at the Hangzhou International Convention and Exhibition Center on January 12, 2016.

Now our company undertakes this project as follows:

2. Project description.

The project is planned to be implemented on January 12, 2016, in order to better promote the new Xiaomi product.

Mr. Lei entrusted our company to do the project planning, with a total project cost of 1 million yuan and lasted 2 months.

3. Description of project objectives.

Accomplish the following objectives in accordance with the contract between the two parties:

1.At the press conference, the multi-functional experience hall, the ordering platform and other software are all ready; 2.The on-site guests to be invited, ** and so on; 3.

Provide good service for on-site guests, etc.; 4.The promotion and advertising of mobile phones have achieved the expected results; 5.Maintain on-site order and make the press conference smoothly completed.

Four: project stakeholders.

5. Draw up the project charter:

Project charter. Project Name: Preparation project for the Xiaomi mobile phone press conference.

Budget information: The company has allocated 500,000 RMB for this project. Most of the cost of the project will be paid to the company's employees. According to preliminary estimates, 80 hours per week were worked.

Project Manager: Project Objectives:

1.At the press conference, the multi-functional experience hall, the ordering platform and other software are all ready; 2.The on-site guests to be invited, ** and so on; 3.

Provide good service for on-site guests, etc.; 4.The promotion and advertising of mobile phones have achieved the expected results; 5.Maintain on-site order and make the press conference smoothly completed.

Method:1Preparation of the implementation plan by consulting Xiaomi AG;

2.Shop for everything you need, including stage facilities, multi-purpose experience halls, and more.

Facility; 3.Mobilize multiple security personnel to dredge the entrance and order and safety of the site.

Xiaomi Mobile Phone Marketing Planning Plan Marketing Planning and Implementation Report Title: Xiaomi Born for Fever Team: Pioneer Participant:

The document is for reference only, please contact us to correct any inaccuracies. Abstract The official release of Xiaomi marks the beginning of a new era in China's mobile phone revolution, changing Made in China to Created in China. Xiaomi will completely refresh consumers' concept of smartphone pricing, with a price-performance ratio that is incomparable to other mobile phones.

On September 25, Xiaomi's first-generation mobile phone was officially launched in Chinese mainland. This article introduces the market situation of Xiaomi and the mobile phone industry, analyzes the target market selection and product positioning of Xiaomi's new product Xiaomi 4 mobile phone, and points out the main competitive advantages of Xiaomi and Xiaomi 4. Then, after a detailed analysis of Xiaomi's marketing mix countermeasures and main marketing plans, the company's marketing channel selection and marketing countermeasures for Mi 4 products were established, and a reasonable and strict network operation and customer relationship management system and policy were formulated, so that the Mi 4 launch promotion plan could be effectively implemented and the implementation results could be evaluated, controlled and updated in a reasonable and timely manner, laying a good foundation for the success of the Mi 4 marketing promotion. It also provides valuable reference and suggestions for Xiaomi's marketing work.

Table of Contents 1. Xiaomi's introduction and the market situation of the mobile phone industry are wrong!Bookmarks are not defined. (1) Xiaomi's introduction Error!

Bookmarks are not defined. (2) Xiaomi product introduction error! Bookmarks are not defined.

Second, the selection of Xiaomi's target market and the positioning of the product are wrong!Bookmarks are not defined. (1) Market Segmentation Wrong!

Bookmarks are not defined. (2) Target market Wrong! Bookmarks are not defined.

3) Market positioning is wrong! Bookmarks are not defined. (4) Product positioning error!

Bookmarks are not defined. 3. Analysis of the competitive position of Xiaomi mobile phones is wrong!Bookmarks are not defined.

1) Strengths Error! Bookmarks are not defined. (2) Weaknesses Error!

Bookmarks are not defined. (3) Opportunities analysis (opportunities) Error! Bookmarks are not defined.

Fourth, the marketing strategy analysis of Xiaomi mobile phones is wrong!Bookmarks are not defined. (1) Xiaomi's product marketing strategy strategic management Wrong!

Bookmarks are not defined. (2) Marketing methods and strategies are slightly wrong! Bookmarks are not defined.

5. Xiaomi.

The 2022 schedule of Xiaomi's new product launch conference is as follows:

New Year's Day 2022 Xiaomi 12 series.

The Xiaomi 12 series has been officially announced, and the flagship of this Snapdragon 8gen1 processor can already be reserved, judging from the news released so far, only two models will be launched on the day of the press conference, namely Xiaomi 12 and Xiaomi 12 Pro, and the top-of-the-line Xiaomi 12uitra may be postponed to the middle of the year.

At present, it is known that Xiaomi 12 and Xiaomi 12 Pro will use a micro-curved screen design, with a hole in the center of the front, rather than an under-screen lens transmitted on the Internet, and the whole system is equipped with a 50 million super large bottom main camera, Xiaomi 12 is equipped with a 4800mAh battery+67W wired fast charging combination, while Xiaomi 12 Pro has a built-in 5000mAh battery+120W fast charging combination.

Xiaomi Mi 12 Ultra and Mi Mi5 in May 2022

This will be one of Xiaomi's highest-end models this year. According to the pricing strategy of Xiaomi 10ultra and Xiaomi 11ultra, the starting price of Xiaomi 12ultra will also exceed 5000 yuan, and some rice fans may not agree with this**, but combined with the configuration of all aspects, it can only be said that Xiaomi 12ultra is worth the price.

Xiaomi Mi MIX5 follows the scheme of the under-screen camera,As for whether the resolution is2K, it is still impossible to judge,If it is used back to dig holes in the screen,Then I am afraid this will be complained about"Regression",So the possibility of the latter will not be too great。 Of course, if Xiaomi Mi Mix5 supports120Hz LTPO high refresh rate and global DC dimming, then the visual effect and smoothness are taken into account, and I believe that this screen will not have too many places to find fault with.

Xiaomi's new product launch conference 2022 schedule: Xiaomi 12 Ultra postponed to February, choosing the way of staggered release. The Mix Fold 2 will be officially released in the middle of next year.

The Xiaomi Mi 12 Ultra is aimed at photography enthusiasts, and it may use inches, with a screen resolution of 2K, and the same LTPO screen as the Xiaomi Mi 12 Pro, with a minimum refresh rate of 1Hz. The specific image specifications are: 50 million pixels, super large bottom and high pixel main camera + 50 million pixel large bottom ultra-wide-angle lens (Sony IMX766) + 50 million pixel periscope lens.

miuiMIUI is a third-party mobile phone operating system based on the deep optimization, customization and development of the Android system. Such as MIUI Dialer and SMS, MIUI Security Center, Xiaomi Message Push Service, Application Dual Open and System Clone, MIUI Weather, Xiaomi Cloud Service, Flares, Interception Network, etc.

The ** tablet that will be available in 2023 is the Xiaomi Pad 6 series.

Xiaomi brought the Xiaomi Pingque Flat Plate 5 series with a good reputation in 2021, and in 2023, the Xiaomi tablet will also usher in a new generation. It is reported that at the MWC Mobile World Congress held, Xiaomi will bring a blockbuster new Xiaomi 13Ultra to the exhibition, and the new product will be unveiled with the coarse mill, and there may be Xiaomi Pad 6 series.

The Mi Pad 6 series will have two versions, the standard version and the Pro version, which are similar to the Mi Pad 5, and the difference between the two is mainly in terms of core specifications. Among them, the Xiaomi Pad 6 will still be equipped with the Snapdragon 870 mobile platform, while the Xiaomi Pad 6Pro may be upgraded to the first-generation Snapdragon 8 to make further progress in performance.

Mi Pad advantages

Xiaomi Pad aims to be the best Android tablet, with its strong hardware configuration, smooth software experience, rich applications and games to break Apple's iPad monopoly in the tablet industry. MIUI is a relatively standardized and healthy Android ecosystem in China, with a highly active user base in the industry, Xiaomi is expected to gain high popularity among fans by releasing tablet products.

Mi Tablet's MIUI has been improved and optimized again according to the characteristics of the tablet device, lock screen, desktop, photo album, **, reading and other applications, all of which are newly designed for large screens and two-handed holdings. Putting common operations at your fingertips, people often hold them with both hands when browsing the web on a tablet, so the built-in browser of Xiaomi Tablet puts all the commonly used operations on the top that can be easily reached by fingers.

Xiaomi Mi 11. The details of the Xiaomi Mi 11 configuration parameters are as follows:

1. The Xiaomi Mi 11 is equipped with a 4600mAh battery that supports 55W wired fast charging, 50W wireless fast charging, and 10W reverse charging.

2. Xiaomi Mi 11 uses an inch quad curved AMOLED screen with a resolution of 3200x1440 and supports 120Hz refresh rate and 480Hz touch sampling rate. The screen excites 900nit with a peak brightness of 1500nit, and it also supports primary color screens and 10bit color depth.

Exterior features. 1. Fuselage design.

The body of the Xiaomi Mi 11 Ultra uses a ceramic texture process.

2. Size and weight.

Xiaomi Mi 11 Ultra Body Length: mm, Width: mm, Thickness: mm, Weight: 234g.

3. Color parameters.

The Xiaomi Mi 11 Ultra is available in Ceramic Black, Ceramic White, and Marbling.

The above content reference: Encyclopedia - Xiaomi mobile phone.