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New teahouses must be cautious when formulating tea lists. Because the tea list of the teahouse is very important, it is one of the concerns of consumers, and it is also a direct embodiment of the price (grid) strategy of the teahouse.
In general, there are three main bases for formulating a tea list. The first is consumer psychology. From a broad perspective, there are certain differences in consumers' industry distribution, income level, consumption preferences, age, etc., but their consumption psychology is convergent.
This is: I am afraid that it is not expensive when I have a treat, and I am affordable when I am paying for it. This is especially true for teahouse consumers.
Therefore, the ** of the tea list of the teahouse should adapt to this law. The second is the consumption level of teahouses. Most of the customers received by urban teahouses are mid-to-high-end consumers.
Therefore, the teahouse products, environment, and service level are relatively high. The tea list should objectively reflect this. The third is the supply of teahouses.
Teahouse investors and managers generally prioritize relational sourcing. For example, the source of goods in the hometown, the supply of more familiar tea merchants, etc. This will also be reflected in the tea list.
In the process of implementing the preparation strategy for the teahouse, it is advisable to pay attention to the following three points. First, the ** interval should not be too small. The ideal structure is:
High-end tea, mid-range tea, and affordable tea are divided into four or five price ranges. For example, a new teahouse in the Sanlihe area of Beijing is a high-end oolong tea.
Green tea, Pu'er tea.
The ** can be set at about 1900 yuan; Mid-range tea can be set at around 300 yuan and around 200 yuan; Affordable (low-grade) tea can be set at around 30 yuan. Second, low-priced tea should be ranked first. For example, the tea list is classified by product, and the mid-range green tea can be arranged like this:
28 yuan cup, 78 yuan pot, 238 yuan serving. If the row is reversed, the first thing consumers see is 238 yuan, they will feel expensive, and psychologically it is not as easy to accept as seeing the 28 yuan cup first. The third is that the waiter's introduction to consumers must be accurate.
If the verbal ** does not match the tea list**, the store may suffer losses.
At present, many teahouses have too many ** intervals and are too broken; Many consumers think that teahouses are expensive. This needs to be taken seriously and guided. I hope that the new and old teahouses will set the tea list more scientifically, print it beautifully, and explain it better.
Let the majority of consumers recognize the best of the teahouse, and let the best become a good factor for the development of the teahouse.
Teahouse owners, pay attention to your tea list! I wish you a fortune.
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Look at the scale and location, and the decoration waiter training of about 400,000 can be small-scale.
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Legal analysis: 1. The procedures that need to be handled to open a teahouse include health certificates, employment certificates, health certificates, industrial and commercial certificates, tax certificates, etc.;
2. The procedures required to open a teahouse are as follows:
The pollutant discharge certificate shall be handled at the window of the Environmental Protection Bureau of the Government Affairs Hall. Required:
1. Application report.
2. Housing lease contract or housing property right certificate.
3. ID card of the owner or legal person.
3. Health certificates and health knowledge training certificates shall be handled at the Center for Disease Control and Prevention. Fasting, with two **, physical examination, health knowledge training, and then issued a health certificate.
4. The health permit shall be handled at the window of the Health Supervision Office of the Government Affairs Hall. Required:
1. Health certificate and health knowledge training certificate for employees.
2. The floor plan of the business place is used.
3. Pollutant discharge permit.
Time limit: 10 working days.
5. Business license, the establishment of a catering company, to the industrial and commercial bureau registration hall for processing; Self-employed catering should be handled at the local industrial and commercial office.
Legal basis: Article 12 of the Law of the People's Republic of China on Sole Proprietorship Enterprises Article 12 The registration authority shall, within 15 days from the date of receipt of the application for establishment, register and issue a business license if it meets the conditions stipulated in this Law; Where the requirements of this Law are not met, they are not to be registered, and a written reply shall be given, explaining the reasons.
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Earn money by customers coming to the store to drink tea.
The teahouse is mainly for guests to drink tea, and the profit is very high. Tea should not be too cheap, too bad tea is not good. Tea leaves are more than 500 pounds of tea, and you can buy dozens of large pieces with one brew.
Profits are high. In addition, if you buy tea, there will be some customers who think that a certain tea is good, and will let you bring it and buy it in your store. This is also a profit point.
Lou in the Tang Dynasty is a teahouse, the Song Dynasty prospered, the Tang Dynasty was a place for passing merchants to rest, the Song Dynasty became a place of entertainment, the way of tea tasting in the Ming Dynasty has changed: from ordering tea to brewing, the teahouse has also prospered, the teahouse industry has declined after the end of the Qing Dynasty, for a period of time after the founding of the People's Republic of China, in addition to the elderly teahouse, tourist point teahouse, there is a decline after the 90s recovery, the late 90s developed rapidly, modern teahouses and history and tradition in the same line, but the way of operation and content have changed· In the past, a teahouse could be passed down for several generations, but now there must be change and innovation, otherwise it will not survive. Take Hangzhou as an example, the content of teahouse management is becoming more and more abundant, and now the teahouse industry has great potential, and the development of tourism, especially the development of international tourism, has made great innovation in teahouse management, especially in cultural services.
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It costs about 200,000 to open a tea room.
Generally, the annual rent of a small-scale teahouse is about 6w, the decoration cost is about 40,000, the first batch of tea is about 30,000, the facilities and equipment are about 50,000, the working capital is about 20,000, and the total investment is about 200,000.
Precautions for opening a tea room:
1. Understand the relevant knowledge of tea shop.
China is the homeland of tea, from the historical development to the present, tea culture has a history of thousands of years, China's tea culture has a profound impact on many parts of the world. It is still important to open a teahouse and understand the development process of tea culture. Usually, after choosing to join the teahouse brand, franchisees need to learn relevant tea culture, tea knowledge training, store marketing, etc.
2. Master the art of tea.
In the process of operating a teahouse, there will be a lot of tea customers entering the store to taste tea, and the exquisite tea art will make the guests have a strong interest, and the subconscious will drive the consumption, which better stimulates the consumer's desire to buy.
3. Store decoration.
The decoration style of the teahouse is usually mainly retro, and at the same time, it needs to be kept neat and elegant, and the lights in the house do not need to be too bright. Of course, if the environment allows, you can also decorate with a sense of independent space, which can provide consumers with a better private space and avoid being disturbed by it. The decoration cost needs to be prepared in advance according to the grade.
4. Personnel costs.
Whether the business of a shop is good or not, the main thing is the service ability of the waiter, and the tea house is not better than the catering industry, as long as the smile service is fine, but the tea house is different, and the tea making technology is needed, because of different tea making methods, the taste of tea is different, so investors need to recruit waiters who understand tea, and they also need to be trained. <>
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It costs about fifty or sixty thousand to open a tea room.
Tea room introduction: The tea ceremony began in my country's Yankong to take the Tang Dynasty in the Middle Dynasty, the Tang Dynasty was prosperous, the Quartet came to the court, and the world was majestic. Tea is in the historical background of this courtyard.
A group of poets and monks born in the mountains and forests and the elegant scholars in the mountains and rivers began to realize and sublimate the Chinese tea culture, thus forming a unique Chinese cultural symbol featuring tea ceremony, tea ceremony and tea art.
The role of the tea room:
The tea room is not only used to drink tea, but also used for business negotiations and reception, some high-end tea houses are mainly to serve the owners of those large enterprises, but some small and medium-sized business owners will not choose high-end tea houses because of time and their rough use of it.
In the face of the above-mentioned situation, merchants can adjust and upgrade their tea rooms according to this aspect. Position your own consumer group on small and medium-sized business owners. Create a suitable environment for these small and medium-sized business owners, which is not too shabby, but also suitable for meeting customers and drinking tea. <>
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The cost of renovating a tea house varies depending on various factors, but in general, it will cost between 300,000 yuan and 1 million yuan, depending on the Chinese market**. This ** range mainly depends on the size of the tea house, decoration style, decoration materials, design costs, labor costs, etc.
The specific decoration of the house can be calculated here, just enter the area + city, calculate the decoration in 3 seconds, know the real ** in advance, and easily grasp the decoration company: [Click here, free decoration**].
First of all, the size of the tea house is an important factor affecting the cost of decoration. Generally speaking, the larger the area, the more materials and labor required for the renovation, so the higher the cost. For example, the renovation cost of a small 100-square-meter teahouse, Shanhuai, may be around 300,000 yuan, while the renovation cost of a large 500-square-meter teahouse may be as high as 1 million yuan.
Secondly, the decoration style will also affect the renovation cost. If you choose a minimalist style, the materials and furniture you need may be cheaper; However, if you choose to sell in a luxury or retro style, the decoration materials and furniture required may be more expensive.
The choice of finishing materials is also an important cost factor. High-grade decoration materials such as imported ceramic tiles, precious wood, etc., are much higher than ordinary decoration materials. In addition, some special decoration materials such as fireproof materials, sound insulation materials, etc., will also increase the cost of decoration.
Design fees are another factor to consider. If you choose to hire a professional interior designer, then the design cost may account for 10% to 15% of the repair cost. And if you choose to design it yourself, then you can save this part of the cost.
Finally, labor costs are also an important expense factor. In China, the average renovation worker earns between 200 yuan and 500 yuan per day, depending on their skill level and work experience. If your tea house renovation project is more complex, you need to hire more workers or it takes longer, then the labor cost will increase accordingly.
The above is the approximate scope and composition of the cost required to decorate the tea house, and the specific cost needs to be calculated and budgeted in detail according to the actual situation.
Finally, it is recommended to recommend our "Tuba or Rabbit", Tuba Rabbit has 110,000 decoration companies and first-class businessmen in his hands, and the direct sales of building materials are affordable. Tuba Rabbit is selected for decoration, and Tuba Rabbit can accompany the signing of the contract for free, "decorate first and then make payment", reducing the worries of the owners. For more decoration information, welcome to visit:
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The renovation budget of the tea house is basically roughly estimated according to the size of the area. The following assumes that the area of the tea house is 120 square meters, and **:
Lite Wear: Ten thousand years old.
Hardcover: 120,000.
Luxury outfit: More than 240,000 yuan.
The above costs do not include the cost of main materials. Now the more popular styles are: modern simplicity, Chinese, European, Mediterranean, pastoral style, etc.
The tea house belongs to tooling, and it is recommended to find a tooling company with experience in shop decoration.
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