Huawei s brand concept, what is Huawei s brand value

The business philosophy of the Huawei brand.

The main content of this article is about Huawei Group.

business management. The so-called business philosophy refers to the basis of managers in the pursuit of enterprise performance, which is the confirmation of the values and correct business behavior of customers, competitors and employees, and then forms the basic assumptions and technological advantages of the enterprise on this basis, the development of the line of defense, the common belief and the business objectives pursued by the enterprise. The following is an article sharing of Huawei's business philosophy, interested friends take a look at this article provided by the data station.

As a Chinese, unlisted, private, and high-tech enterprise, Huawei's brand concept is just a "phenomenon", and its imitation and reference value for Chinese enterprises is not too great, but the enterprise management philosophy and concept behind Huawei's success are worthy of consideration by Chinese enterprises and entrepreneurs.

Huawei. President Ren Zhengfei's management can be boiled down to balanced thinking. Since 2001, Ren Zhengfei has summarized Huawei's "Top 10 Management Points", which has always put "adhering to balanced development" at the top of the list of "Balanced Development", regardless of changes in the internal and external environment.

It can be said that the core of Ren Zhengfei's enterprise management philosophy is balance, and balance is his highest enterprise management philosophy. Ren Zhengfei claims to be a "grayscale."

He believes that the grayscale between black and white is very difficult to master, and this is the level of leadership and mentor.

Huawei's brand philosophy is in the business model.

Huawei's macro business model.

It is customer-oriented, the development of products is customer demand-oriented, and providing customers with perfect and timely services is the only value and reason for the company's existence; In terms of management mode, Huawei's micro business model is to build a process-based organization that completes the end-to-end, high-quality, fast, and effective management of all elements of the enterprise. Core values within the company.

and accordingly build a corporate culture characterized by high performance.

As Ren Zhengfei said: "In these 20 years of painful suffering, we have finally established a corporate culture of 'customer-centric, striver-oriented', which has enabled the company to slowly get out of the predicament." ”

The core values of Huawei's corporate management philosophy advocated by the brand concept also organically and balanceably combine internal value orientation (hard work) and external value orientation (customer). On the whole, this model organically combines customer value, enterprise efficiency, management efficiency and high performance of work, so as to achieve an effective harmony and a dynamic equilibrium.

It can be said that the macro and micro business models proposed by Huawei are based on rational thinking, and the essence of this is that the dynamic equilibrium of operation and management has become a "Huawei model" with practical significance.

Dear, according to the problem you described and the actual situation, Huawei's brand value is regretted from the perspective of the brand, and quality is the rational value of Huawei's mobile phone and Huawei's self-esteem. Product quality and service are the foundation of the product and the most important place for users. From the perspective of product quality and service, consumers have improved Huawei's reputation and brand reputation.

The value proposition is the value concept that the enterprise conveys to customers through the business process, and it is a manifestation of the company's values. The value proposition is also an important reason why customers choose a certain business over the products and services of others. Huawei's value proposition is customer-centric and helps customers succeed.

Huawei's core values can be summarized in the following three points:

1.Customer-centric. Huawei attaches great importance to the feelings of its customers.

As for competitors, Huawei has never listed them as a core part of the company. Huawei believes that if you take competitors as the center of your work, you will always follow others, imitate others, it is difficult to surpass others, and you will not be able to solve the fundamental problem yourself. Taking customers as the core of the survival of the enterprise, and building a human resource management system based on this, will inevitably cultivate a group of customer-oriented employees and promote the overall development of the enterprise.

2.Based on the mountain envy and let the strivers be the foundation. Huawei's human resource management system is a direct reflection of Huawei's human resource management system in the assessment, evaluation, and distribution system, which allows strivers to get the rewards they deserve, even more than they imagined.

In layman's terms, it means that the salary expected by the striver is 10,000 yuan, and the company pays him 20,000 yuan. And this is also the main reason why the pressure of working at Huawei is so high, and many talents are willing to sharpen their heads and drill into Huawei. In the words of Ren Zhengfei, president of Huawei, "Lei Feng" cannot be allowed to suffer.

3.Dare to be self-critical. Self-criticism is a difficult thing for high-level managers in the enterprise, and it is also a common disease of human beings who are unwilling to work hard when they have money, or where human inertia lies.

Huawei, on the other hand, has made self-criticism of management the norm and established a mechanism for cadres to be promoted and demoted. In 1996, Sun Yafang, then the head of Huawei's marketing system, led his team to take the initiative.

I hope it helps you and I wish you a happy life!

Huawei's brand consulting was undoubtedly a success. Ren Zhengfei is known as the "boss" within Huawei. This is different from the habit of calling the direct leader "my boss" in other companies, "boss" is "boss", not yours and not mine.

"Boss" sometimes does not understand the specific business and technical details, but no one questions his thinking, because the "boss" relies on the idea to manage the company, and the embodiment of "thought" is Huawei's "values".

At present, Huawei is committed to building the world's most influential device brand through multiple channels such as carriers, distribution, and e-commerce, and bringing consumers a simple and enjoyable mobile Internet application experience. At the same time, Huawei Brand Consulting customizes and produces terminals according to the specific needs of telecom operators, helping telecom operators develop their business and achieve success. Huawei has not only made great progress in the economic field, but also formed a strong corporate culture.

1. Enterpriseization of national culture and political culture.

Huawei believes that corporate culture is inseparable from national culture and political culture, and that China's political culture is socialist culture, and Huawei decomposes the minimum program of the Communist Party into operational standards to restrain and develop senior and middle-level managers of the enterprise, and promote the progress of all employees with the behavior of senior and middle-level managers. While calling on employees to learn from Lei Feng and Jiao Yulu, Huawei's management also adheres to the principle of never letting Lei Feng suffer, and insists on consolidating spiritual civilization with material civilization and promoting material civilization with spiritual civilization to form a long-standing policy for the growth of thousands of "Lei Feng".

Second, driven by dual interests.

Huawei people adhere to the principle of striving for the prosperity of the motherland, the rejuvenation of the nation, and the happiness of the family. This is because, without personal dedication to the country, one becomes a selfish villain. With the development of modern high technology, it has been decided that people who must persist in collective struggle and are not selfish can form a united collective.

In the same way, if there is no material desire to promote one's own decent life, and if there is no ideal of labor to realize one's desire, one will stick to the old ways, rest on one's laurels, and then breed laziness. Therefore, Huawei advocates desire-driven and decent means to make the group form a vigorous and energetic fashion.

3. Share weal and woe, weal and woe.

Unity, cooperation, and collective struggle are the soul of Huawei's corporate culture. Success is the result of collective efforts, failure is the responsibility of the collective, and we do not attribute achievements to individuals, nor do we regard failure as individual responsibility, everything is shared by the collective, and "officers and soldiers" share the same joys and sorrows. In work and life, the upper and lower levels are equal, and the unequal part has been reflected in the form of wages.

Huawei's corporate culture is advanced in humility and self-reflection, Ren Zhengfei's ideology continues to empower and nourish internal and external managers, and in the melting pot of Huawei's 180,000 employees, Huawei people are honest, and there is no lack of ideological collision and democratic atmosphere. "Culture construction" is one of Ren Zhengfei's most concerned work, and from the perspective of brand consulting, business will eventually die, but culture will continue to live.

At present, Huawei has a point in China that is envied and jealous of all other brands, because Huawei has now broken away from the vulgar hardware arms competition when it sells mobile phones, and Huawei sells product culture and brand. No other domestic company can do it.

High-end models are selling brands.

Huawei's P series and Mate series are actually selling brands at present, and buyers no longer think about its hardware problems above this level. A very simple example, the screen performance of the Huawei P40 series can only be considered passable from the overall level of the industry, and even considered a failing in the eyes of some people. It is also a fact that the performance of the Huawei P40 series is one grade worse than that of the Snapdragon 865 as a whole, not to mention that due to the limitations of the Kirin 990 series chips, the Huawei P40 series, including the Honor 30 series, cannot use LPDDR5, but what about these?

The Huawei P40 Pro is still the best high-end Android model sold in China. Any other brand can do this, just like the OPPO Find X2 standard version used LPDDR4X and was sprayed at that time. And now about the Huawei P40 series, except for the occasional mention of the screen, no one has asked about other aspects at all.

Mid-range machines sell performance and differentiation.

On the contrary to high-end machines, Huawei's mid-range machines have sold performance in the past two years, you look at the models of last year's Kirin 810 platform series and this year's Kirin 820 series. The official propaganda is that all the focus is on the performance of the chip, because in the model of the same grade, there has been no platform chip that can surpass it in performance for more than a year. The mid-range machine grasps the feature of performance and vigorously publicizes it, so that everyone knows that the same ** you have to buy stronger performance.

But it just makes you ignore other performances, such as: the use of LCD screen and side fingerprint in the Huawei system in the past two years, etc.

Therefore, Huawei is now unique among all domestic brands, and consumers are far more tolerant of Huawei than other brands. This is the result of Huawei's operation for many years, and it is useless for other brands to envy it, because you can't do it.

The products are generally based on the high-end, and then use the high-end to open the market, so that everyone feels that Huawei's products are so powerful, so high-end, so expensive, and then feel that it is better to be expensive, and then come out of some cheap such a market, so that the public can let ordinary people can afford to buy this kind of product, basically this logic...

As the leader of domestic brands, Huawei is worthy of being a Chinese company, and it is admirable.

I think that the culture of this brand is more innovative, and they regard Enactus as the most important one.

Huawei's product brand culture is to create more valuable products and superior quality.

In terms of brand culture, it is some of Huawei's spirit, buy some and inject acting skills.

Huawei's product brand culture is to pioneer and innovate, and it is endless

The culture of its brand is still very good, there is no doubt about it.

Three brands! They are Huawei, Honor, and Maimang.

1. Huawei. Huawei's main brand, focusing on the mid-to-high-end market. The product distribution is relatively comprehensive, but it is mainly based on mobile phone photography capabilities.

HUAWEI logo

2. Glory. Huawei's sub-brand, often referred to as Huawei Honor. The main cost-effective products, the hard-core benchmark Xiaomi series. It is also Huawei's main sales force. The issue of its style will not be discussed for the time being.

But recently, for some conceivable reasons, Huawei seems to have put this brand **.

Huawei Honor logo

3. Maimang. Huawei, which focuses on the offline market, is almost a forgotten Huawei sub-brand, but it still has a place in some rural mobile phone markets. Its status is similar to that of the Huawei Enjoy series.

Huawei's Maimang logo is hard to find and watch.

Huawei and Honor are the dual brands of Huawei. The two brands are operated and designed independently, both to better meet the needs of different consumers, but Honor and Huawei are the same after-sales system, and their quality and service are the same.

What are the differences between the five series under the Huawei brand? You don't believe it.

Huawei mobile phones include Honor, Huawei P series, Honor Play series, Huawei Mate series, Huawei Nova series, Huawei Maimang series, and Huawei Enjoy series.

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