The formation process of the McDonald s brand, what are the values of the McDonald s brand

McDonald's brand profile.

Company name: McDonald's corporatio）

Main products: hamburgers, fries, fried chicken, soft drinks, salads and other fast foods.

Founders: McDonald's Brothers – Dick McDonald and Mark McDonald's.

Number of employees: 418,000.

Corporate revenues: $15 billion (2006), $100 million (2009).$4.5 billion.

2010).

Slogan: Make room for happiness; making room for the World Cup; i'm lovin'it (I just like it).

Brand Culture: McDonald's Corporation's most well-known McDonald's brand has more than 32,000 fast food restaurants in 121 countries and regions around the world. Around the world, McDonald's adapts meals to the tastes of the locals.

In addition, McDonald's now controls a number of other restaurant brands in more than 100 countries on six continents, and in many countries McDonald's represents an American way of life.

Ronald McDonald: is the signature mascot of the fast-food chain and the face of the company, and the official name is Ronald McDonald

McDonald), a symbol of friendship, humor, and peace, is always dressed as a traditional circus clown, with a yellow jumpsuit, a shirt and socks with red and white stripes, big red shoes, yellow gloves, and red hair. He was 4 9 years old in the United States.

In children's hearts, he is the second most familiar character after Santa Claus, who symbolizes that McDonald's will always be everyone's friend. In addition, as the main virtual character used by McDonald's to attract children, so the official McDonald's.

Uncle Law is set to be "a child's best friend".

Development in China: With the development of China's economy, McDonald's has also expanded rapidly in the Chinese mainland market. Today, McDonald's has 670 restaurants in 108 locations across 25 provinces, cities and municipalities in China.

Sub-administrative regions. McDonald's attaches great importance to the Chinese market and will continue to operate as a chain of restaurants on the basis of maximum return on investment. At present, the number of employees exceeds 50,000, including Chinese employees. We're in.

China's leading business system also has more than 10,000 employees and a total investment of US$500 million.

Social activities: Giving back to the community is an important business principle of McDonald's, and McDonald's encourages employees to use their working time and equipment to engage in McDonald's social activities. Examples of McDonald's social activities include, Children's Education, and the World.

Children's Day supports the education of underprivileged children by donating to charities; Ronald McDonald teaches children English, etc.; Sports, advocating an active lifestyle, encouraging our customers to support charity marathons, Olympians.

Kilometer long-distance running activities, school sports day donations, and Ronald McDonald's extracurricular activities, etc.; For the sake of the next generation, McDonald's believes that it has a responsibility to protect the environment. McDonald's environmental protection activities include community clean-up days, tree planting activities, and more.

Library: Take a look at the Encyclopedia.

McDonald's as a world-renowned brand, the value of its brand is McDonald's huge intangible assets, not only plays a role in distinguishing the best goods, but also plays an important role in ensuring the quality of goods and the quality of services, and for McDonald's enterprises, the value of its brand will play a very important role in guaranteeing investment and development of projects in other fields, and other enterprises or investors will decide on investment and cooperation based on McDonald's brand, and use the power of its brand to develop as quickly and widely as possible.

The McDonald's brand personality is youthful, energetic, and joyful, and it provides customers with a sense of enjoyment of life through the environment and services. The head office sets the main axis of brand image and strategy, but brand management should be based on the characteristics of different regions and different markets to achieve the global brand image goal, so the brand strategy is full of freedom and vitality, and it also allows managers in each region to give full play to their abilities and do a good job in brand management.

As young as 1 year old Up to 80 years old Who doesn't know McDonald's?

Who hasn't eaten? That's what it's all about.

McDonald's was founded by the McDonald's brothers, and it was carried forward and expanded around the world. In 1948, the McDonald's brothers founded the first fast-food restaurant, and the two brothers started selling hot dogs.

At first, the store gradually transformed into a fast-food chain selling fries and hamburgers.

The origin of McDonald's.

In 1948, the McDonald's brothers opened their first restaurant. In 1954, they joined the ranks.

In 1955, he became the first franchise operator of McDonald's. In 1961, he purchased trademark rights from McDonald's brothers.

The McDonald's fast food chain was born in 1955.

The company has grown into a multinational company with 30,000 stores worldwide.

The McDonald's brand value is as follows:

1. McDonald's brand value plays a very important role in guaranteeing investment and development of projects in other fields, and other enterprises or investors will decide on investment and cooperation matters based on McDonald's Nayou brand, and use the power of its brand to develop extensively;

2. As a world-renowned brand, McDonald's is a huge intangible asset of McDonald's, which has the role of distinguishing the best commodities and plays an important role in ensuring the quality of commodities and services;

3. The brand personality of McDonald's is young and energetic, and it is also an important part of McDonald's brand value to provide customers with life through environment and service.

Hello friend Yinze, McDonald's business model is as follows:1Fast food service:

McDonald's provides fast, convenient, and standardized food service that can meet customers' needs for speed and convenience in the fast-paced life of the company. 2.Standardized menus and processes:

McDonald's has a limited menu selection, but the quality of the selected dishes is consistent, and the recipes and production processes are standardized and reproducible, ensuring that the quality and taste of the food are consistent in each store. 3.Pricing strategy for democratization:

The McDonald's brand image is distinct, the logo design is simple and easy to identify, and the advertising film is highly interesting. Branding has enabled McDonald's to respond to consumer demands for simplicity and efficiency. 5.

Expand stores: Establish stores in many cities, including stores in different types of geographical locations, to meet the public's demand for convenience food.