How to build private domain traffic? How to create private domain traffic

Although there is no very clear timeline, according to everyone's feedback and information provided, Weisanyun has sorted out the development trend of using WeChat personal accounts to do private domain traffic pools, and I will boldly divide this trend into 4 stages:

Early stage Before 2017, some of the top players were in the layout and reaped a large number of early dividends.

Window period From 2017 to the second half of 2018, due to the rise of e-commerce platforms in WeChat such as Youzan and Pinduoduo, a large number of players entered the market to test the waters.

The outbreak period began in 2019, and I believe that if you are reading the article at the moment, you will find that you have heard the term private domain traffic pool on more and more occasions, which is already a very hot word. If everyone is talking, it means that it has entered an explosive period. This period is optimistic and is expected to last for 2 years, more Tao merchants will join in, other e-commerce players will join in, investment institutions will follow up in this kind of field, and traffic players will enter.

Maturity After the outbreak period, the operating cost is getting higher and higher, and the income is relatively lower and lower, and like other platforms, it will become more and more difficult to do.

How to build private domain traffic? First of all, you need to position your product (brand) to see which users you can serve.

The second is to build a marketing funnel for the online platform to screen your seed users.

The last step is to pull the group and carry out unified operation management.

It's not simple, building a customer's WeChat group is your private domain traffic. Of course, this method is simple and crude, and there are certain drawbacks. At present, the main methods of establishing private domain traffic are to establish their own micro**. For example, Youzan Wei** is the leader in the industry.

Agricultural and sideline products e-commerce - private domain traffic.

What is private domain traffic? How to operate? What does private domain traffic pool mean?

Improve the user experience through online appointments, and then precipitate online and offline users into *** or personal WeChat, and match corresponding activities with corresponding marketing nodes to promote online communication and fission.

The traffic growth of physical stores mainly depends on:

1.Good product.

2.Good activity.

3.Good execution.

These are just a simple way to establish the private domain traffic of WeChat, and you can use the external tool Reed Assistant, you can use the function of intelligent analysis to analyze the resources in WeChat, and other needs for new materials, you can use them to become your own traffic private domain.

Nowadays, most private domains directly create a group, no matter what is directly created where to place a group first. Actually, no, I really want to know that there are some articles on the official account of Yunjiba.

2. Content: Content is the core of establishing private domain traffic, and you need to have your own content system to attract fans.

3. Customization: Customization is the process of turning private domain traffic into products, and it is also the process of turning products into customers.

4. Service: Service is the best user experience, and your fans will run away without service.

5. Sales: Sales is the best conversion, and sales is the best fission.

6. Channels: Use professional channels to build private domain traffic, such as Tianjian 3D code, to achieve precision marketing, and every customer who uses 3D code to obtain information will become a potential consumer.

Private domain traffic has become the only way for enterprises to transform and develop, but everything has a gradual process from quantitative to qualitative change, and the same is true for private domain traffic. Especially in the current era of information, spending more effort on private domain traffic can get more and better quality traffic.

1.Research target users: Do sufficient research on target users to gain an in-depth understanding of their Internet usage habits and hobbies, so as to better capture their attention and figure out what their content needs are.

2.Establish self-promotion: Establish self-promotion on various platforms, use different methods and multi-channel publicity to ensure that target users have enough visual opportunities;

3.Collect feedback: After each platform is launched, timely feedback on user behavior, collect customer feedback on products and promotional content, and make adjustments based on feedback;

4.Distribute content: Distribute different content for different user scenarios, such as: product introduction of new user customers, new product update promotion of old users, etc.;

5.Results: Analyze the key factors affecting the conversion rate through channel and user behavior data, and optimize the subsequent content marketing strategy.

1. What is private domain trafficPrivate domain traffic refers to the fans, customers, and traffic that individuals have complete control over and can directly reach and use multiple times. In the Internet era, every business is doing traffic business, but only those merchants who really have a large number of loyal fans can achieve continuous profitability and growth. 2. How to establish private domain traffic 1. To create a personal IP, you first need to create your own exclusive self-** (or Weibo), and then attract fans through content output; Then use social platforms for operation and promotion, such as circle of friends, groups, etc.; Finally, it's time to do a good job in user service.

In short, it is to build yourself into an IP image first, and then influence other fan groups through this IP. 2. Build your own communityNow many online communities are built based on interests, so you can form corresponding community organizations (such as fitness groups) according to your interests. At the same time, you can also join some offline activities or offline circles (such as photo groups).

Of course, you can also join some paid communities (such as English training groups) and so on. As long as you can find the right carrier, you can build your own community system. 3. Build your own knowledge baseIf you are a person who loves to learn, then you might as well build a learning community of your own!

In this way, you can not only learn a lot of knowledge on it, but also meet a lot of like-minded friends! In addition, you can also create a course of your own! This will not only let others know who you are, but also let others know what you are worth!

But only if you have a team to run it! 4. Create your own products: If your product is good enough, then I don't need to say more, right? If not, think more about how to package your products more distinctively, because now people are paying more and more attention to the quality and reputation of products, after all, good products will be deceived by people!

And people are more inclined to buy things that are more cost-effective. 5. Carry out a variety of marketing methodsIn addition to the above, there are actually many marketing methods for us to choose from, such as: live streaming, short marketing, e-commerce sales, etc.

There's something for everyone. But no matter what kind of marketing method you have, you must remember to stick to it! (Otherwise, it will be in vain!)

Of course, you can also use these methods together. Three. There are two main ways to use private domain traffic through drainage:

Note: Be sure to use formal channels to drain traffic. When you have a certain amount of foundation, you can start to try to do some paid projects (remember to find reliable channels!). ）

Private domain traffic ushered in the outlet, and it turned out that there were so many benefits.

Under the influence of the epidemic, a live broadcast can easily bring millions, tens of millions, or even hundreds of millions of billions of sales, and live broadcast has become a necessary choice for enterprises to increase sales. The platform gets traffic, the anchor gets benefits, the brand sells the goods, the consumers get the profits, and the win-win situation seems to be "everything is fine". However, the high anchor pit fees and commission commissions are overwhelming for small and medium-sized enterprises.

At a time when live streaming is booming, a new concept of "private domain live streaming" is quietly emerging.

Private domain live streaming is a live broadcast that is specially made by aggregating the private domain traffic accumulated by enterprises. So what are the advantages of private domain live streaming?

Lower cost. With the explosion of live broadcasting, the pit fees of each anchor have risen, and the pit fees of the head anchors have started from hundreds of thousands, even if the pit fees of small anchors are not low, and the effect is difficult to guarantee, not counting commissions and platform sharing. Comparatively, the cost of private domain live streaming is lower.

The audience is more precise.

Private domain live streaming** is the brand's own private domain traffic, which is usually the brand's loyal customers, old customers who have purchased or potential customers introduced by old customers, helping enterprises effectively improve conversion rates.

Fan precipitation. When companies do public domain live broadcasts, most of the fans are precipitated on the platform, but these platforms are not decentralized and cannot directly connect with fans, so whether it is doing live broadcasts or posting content, they may face the situation that there are fans and no traffic.

The key to private domain live streaming is to precipitate users into real private domain fans.

Data review. After the live broadcast of the short ** or e-commerce platform, what data can be precipitated by the enterprise depends on the platform, and the data information enterprise cannot control it, and even the permission is required to see more data information. Through private domain live streaming, enterprises can realize the precipitation of private domain data through a third party, which can not only better conduct data review in the later stage, but also better integrate with business data.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprises to refine their operations, and private domain live streaming has linked brands to online and offline integration, bringing long-term communication and interaction between enterprises and users. As the mainstream form of live broadcast in the "post-era" that conforms to the trend of the industry and the times, players who have laid out in advance and formed a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.

will not create private domain traffic, no matter how many fans there are, it is equal to zero!

In the second half of the Internet, why is there so much attention to the value of private domain traffic? Let's analyze it from three aspects!

First: traffic costs.

In the second half of the Internet, the traffic is exhausted, and the cost of customer acquisition is getting higher and higher.

Because the general profits obtained are used for promotion, the more goods the merchant sells, the more serious the loss.

In this case, if you want to reduce the cost of promotion, the easiest way is to import public domain traffic into the private domain retention pool, such as importing it to a personal account, so that you can establish a connection with fans for free and realize continuous repurchase and monetization.

Second: intimacy.

Now many people are making Douyin headlines, but even if you get more fans on these social ** platforms, the opportunity to monetize is very small, and you can only watch a single piece of popular content to achieve monetization growth, because the people who follow also pay attention to other accounts, and they may not necessarily read your content every day to consume the products you recommend.

If you want to increase monetization opportunities, you need to import these followers into the private domain traffic pool, so that you can not only establish a real-time connection, but also pay attention to the strong relationship established directly with fans.

Only by introducing fans into the intimate relationship chain, continuously outputting content to provide value for fans, and social interaction, can fans recognize and recognize you, and will they agree with a series of products and services you recommend. Third:

I extend the subject question to two questions, one is what is private domain traffic; One is how to build private domain traffic.

1. What is private domain traffic?

Taking Toutiao as an example, there are so many people who come to Toutiao to do self-promotion and create personal IP, but they do not rely on self-realization itself, but through the influence created on the self-leading platform, develop members, attract investment, recruit **, and pull resources for the project.

Although they did not directly monetize through the platform, they used the platform to attract fans to the offline, such as through the micro x group, or other communities for precipitation, the traffic of the Toutiao platform is public domain traffic, and their own community (such as micro x group) belongs to private domain traffic.

The most successful private domain traffic in ** should be Gong Wenxiang, with a revenue of 5000w+ a year.

2. Eight steps to build private domain traffic.

Step 1: Absorb fans from **.

Publishing is about content, and adding potential customers or fans to your personal account through content.

Step 2: Community value output.

Create a WeChat group (or other communities) and organize a training camp, such as a 5-day free course training, to build trust, and at the same time explore customer pain points, and through one-on-one communication, explore customer needs and stimulate purchase desire.

Step 3: Filter tiered customers.

According to the consumption capacity, the customer is graded, for example, 100-200 yuan is the first level, more than 1000 yuan is the first level, after the grading, guide the first purchase.

Step 4: Carry out a call-off.

For the first purchase, after-sales service, guidance on the use of the use, if there is an effect, recommend a better one, and then carry out a follow-up, a week for a stage.

Step 5: Upgrade your membership.

For customers who repurchase more than 3 times, they will be developed into recharge members and locked in the consumption of customers who are leased.

Step 6: VIP service.

Live broadcast once a week, answer questions, output professional knowledge, and enhance member trust.

Step 7: Super Community.

Serve 20% of super customers well, establish a top customer service group, and carry out some extra care for these super members, such as birthday gifts, holiday gifts, expert lectures, etc.

Step 8: Social fission.

Recruit hardcore fans, develop members with strong execution and strong desire to make money into top businessmen, and copy the methods to them through training, so that they can become the head of the group and achieve a win-win situation.