How can the private domain traffic of micro businesses be done well?

To do private domain traffic, there are mainly the following major platforms:

1. Headlines**: Today's content is king, today's headlines, Douyin, watermelon**, Wukong Q&A, headline traffic is undoubtedly unmissable traffic**. Each store should register at least one Toutiao account and Douyin account, Douyin's ability to bring goods is obvious to all, and double micro and one shake has become the standard configuration of enterprises.

The interest recommendation function of Toutiao is also incomparable to other self-leading platforms, helping you accurately reach potential users. These are all traffic explosion points, and if you catch them, you earn them. The content published by Douyin and Toutiao can be synchronized with Weibo, UC Toutiao, Big Fish, Youku Tudou, Weitao, and **Short**.

A set of content planning, multi-platform distribution, and mutual diversion of each platform, Toutiao is an important battlefield for self-built traffic pools.

3. Other traffic platforms, text search: Weibo, Know, Tieba, Experience, Library, Zhihu Q&A, 360 Q&A, blog, etc.; **Content: iQiyi, Tencent**, Sohu**, etc.; Emerging from the ** class:

The above is the analysis of the platform of the major traffic**, to be honest, it is enough to eat one or two of them, and it takes a lot of energy, but there is always a return for pay, it's just the length of time.

Many people know traffic, but they don't know that traffic is actually public and private, and compared with public domain traffic, private domain traffic will be more valuable and more sought after by merchants. Nowadays, private domain traffic has become the new favorite in many fields, and all walks of life are thinking about how to obtain more private domain traffic and how to operate their private domain traffic well. Today, let's talk about how to operate e-commerce private domain traffic!

1. Regarding the concept of private domain traffic, if we want to talk about the operation of private domain traffic, we have to talk about the concept of private domain traffic, so what is private domain traffic? In fact, the so-called private domain traffic is free customer data attracted from the public domain or other domains, which can be used twice or multiple times infinitely. In fact, from the concept of private domain traffic, we can summarize its value, it can be used many times, and it is free, which is its characteristic, and it is also higher than the value of public domain traffic.

2. How to operate e-commerce private domain traffic? 1. Find the right drainage platformIn fact, whether it is e-commerce or other fields, if you want to run private domain traffic, you must first drain traffic, and if you want to drain traffic, the first step is to find the right drainage platform. In addition to WeChat, Weibo, QQ, which are suitable channels for various industries, we can also go to some forums and community drainage, such as e-commerce for clothing, which is suitable for wearing forums and fashion forums; To do the e-commerce of nutritional products, it is suitable to go to some health forums.

2. It is not easy to shape the brand image and drainage, nor is it an overnight thing, but it needs to be accumulated slowly, so after finding the right drainage platform, we can't do all kinds of publicity as soon as we come up, which is very disgusting. 3. After doing a good job in creating a good image, the next thing to do is to do a good job of your own products, no matter how much publicity, it is not as good as a high-quality product. 4. The image of multi-channel drainage has been shaped, and high-quality products are available, the next thing to do is to use multi-channel drainage, using multiple channels such as circle of friends, QQ, Weibo, forums, communities, circles, etc., to achieve effective fission, increase the brand's fans, and realize the transformation of selfish traffic.

5. Maintain the relationship with private domain traffic, the next thing to do is to let them stay stably to avoid traffic loss. So how can old limbs avoid traffic loss? The best way is to give them benefits on a regular basis, such as a ** from time to time, a coupon from time to time, a wave of **seckill from time to time, etc., so that they can not lose their fans!

This is true, because the private domain can guide the future development of the enterprise.

With the consumer data accumulated over the years in the private domain, the company helps the company accurately locate the people, optimize the direction of product research and development, and use creativity to do a good job in transformation and achieve rapid growth. Rent fiercely.

We all know that private domain traffic is the most accurate traffic, which is the foundation of enterprise turnover, and if we do a good job in private domain traffic operation, enterprises will achieve rapid profit doubling. To do a good job in private domain traffic, there are four very key actions: First, a good set of operation tools is needed, because operation is a very long-term work, which needs to be maintained continuously, and only good tools can help operators improve efficiency and reduce understanding costs.

Therefore, the more intelligent the operation tools, the more relaxed the operation personnel will be. So what makes a good tool? Two conditions need to be met:

It is simple enough to understand and use, and the results should be intuitive. Take the catering industry as an example, many merchants want to use mini programs, but they don't have the ability to write **. In this case, it will take at least 3 months to recruit a technician to build a usable basic Mini Program.

But when you have a good set of Mini Program tools, it may only take half an hour to do some simple drag-and-drop to build the Mini Program, and what you see is what customers see when they use it. In addition, this tool needs to help customers complete functions such as placing orders, receiving coupons, points, and ** redemption to achieve the basic demands of catering. Secondly, the tool needs to be able to help the merchant show its good image and brand image.

Second, a dedicated person is required to be responsible for the operation and the operation of a special person is required to be able to focus. When many catering businesses choose to operate, they will ask the store manager to do a part-time position, which saves manpower, but also makes the store manager's job more complicated. It is necessary to manage both Qi Xinwang store and private domain operation.

If there is a dedicated person in charge of private domain operations, you can set clear assessment goals and be responsible for the results. You can also focus on the consumer, how to use the tool, and the success stories and methods of the industry. Dedicated operation is a very important thing.

Third, we need to have a very in-depth understanding of consumers, and we have had this problem with a lot of restaurant owners. We believe that first of all, restaurant owners should visit their own stores to observe the actual appearance of consumers. How to order food from the waiter and how to look at the signboard of your store are all very important first-hand observations.

Secondly, after arriving at the store, the restaurant owner should communicate more with the consumer, ask him how the service is today, how the food tastes, and help the restaurant owner get more direct feedback. Finally, you need to learn from industry benchmarks, who are very cutting-edge. Only by doing these things can we have a deeper understanding of consumers.

It is critical for the operation of private domain traffic. Fourth, it is necessary to have a good interaction with the platform, and many merchants believe that they should either only choose the public domain for promotion, or only operate in the private domain. But in fact, the public and private domains need a very good interaction.

For example, you can understand that when the brand is not well-known in the early stage, there is no customer flow, and the most important thing at this time is to go to the public domain to promote and convert online traffic into customers who come to the store. When customers arrive at the store, they need to be quickly converted into private domain traffic.

1. What is Zentan Privacy Domain Traffic?

What exactly does private domain traffic mean? In fact, private message Wangyu traffic is particularly easy to understand, it refers to the traffic owned by the brand or individual, without payment, repeatedly used by Kehe Hall, and can reach users at any time. It's not a new thing, it's just traffic that's more convenient for merchants or individuals than the traffic we've been exposed to.

To put it bluntly, private domain traffic is a place to put customers. In fact, there are other names, such as customer database, fish pond, customer pond and so on. Don't care about these names, let's call them private domain traffic!

2. Why do you need to do private domain traffic?

You know why there are so many big Vs, people can receive hundreds of thousands, millions of dollars at once. You might say that people have a secret way to make money. Here's what I'll tell you: The real reason is that they have a group of fans in their private domain traffic pool.

As long as he publishes a copy or pre-sells a product to the private domain traffic pool, then as long as the more people in the customer pool, the more people will pay. Imagine if you had a precise private domain traffic pool of 1 million people, and you posted a product copy to that pool of customers. How many people do you think will pay, this is the benefit of doing a private domain traffic pool.

If a big V has no fans and no **, it is estimated that he will not receive a penny like you.

3. How to establish private domain traffic?

If you already have a project, 1 start doing it every day. Continuously direct customers to the private domain traffic pool and add them to it. When one number is full, change another number.

Here's what I want to tell you: it's going to be slow, but it doesn't matter, as long as you don't stop. The big Vs you see who have deals every day are actually the result of years of continuous persistence!

It can reduce the cost of customer acquisition, and in the private domain traffic pool, consumers and users have trust and respect, and when launching new products and doing marketing activities in the future, your private domain traffic is your free and high-quality promotion channel.

Effective search shirts prevent the loss of customers for enterprises and organizations. Customer acquisition and loss has a significant impact on the development of enterprises, by building their own private domain traffic pool, you can solve the problem of customer churn, whether it is for new users or old users, through the operation of private domain traffic, can effectively promote communication, increase customer stickiness and customer loyalty, so as to ensure that it is not easy to lose.

Of course, when private domain traffic reaches a certain scale, some tools will definitely be used, and it is not realistic to rely on manual management and operation all the time. You can use Little Goose Pass to build your private domain traffic.

I extend the subject question to two questions, one is what is private domain traffic; One is how to build private domain traffic.

1. What is private domain traffic?

Taking Toutiao as an example, there are so many people who come to Toutiao to do self-promotion and create personal IP, but they do not rely on self-realization itself, but through the influence created on the self-leading platform, develop members, attract investment, recruit **, and pull resources for the project.

Although they did not directly monetize through the platform, they used the platform to attract fans to the offline, such as through the micro x group, or other communities for precipitation, the traffic of the Toutiao platform is public domain traffic, and their own community (such as micro x group) belongs to private domain traffic.

The most successful private domain traffic in ** should be Gong Wenxiang, with a revenue of 5000w+ a year.

2. Eight steps to build private domain traffic.

Step 1: Absorb fans from **.

Publishing is about content, and adding potential customers or fans to your personal account through content.

Step 2: Community value output.

Create a WeChat group (or other communities) and organize a training camp, such as a 5-day free course training, to build trust, and at the same time explore customer pain points, and through one-on-one communication, explore customer needs and stimulate purchase desire.

Step 3: Filter tiered customers.

According to the consumption capacity, the customer is graded, for example, 100-200 yuan is the first level, more than 1000 yuan is the first level, after the grading, guide the first purchase.

Step 4: Carry out a call-off.

For the first purchase, after-sales service, guidance on the use of the use, if there is an effect, recommend a better one, and then carry out a follow-up, a week for a stage.

Step 5: Upgrade your membership.

For customers who repurchase more than 3 times, they will be developed into recharge members and locked in the consumption of customers who are leased.

Step 6: VIP service.

Live broadcast once a week, answer questions, output professional knowledge, and enhance member trust.

Step 7: Super Community.

Serve 20% of super customers well, establish a top customer service group, and carry out some extra care for these super members, such as birthday gifts, holiday gifts, expert lectures, etc.

Step 8: Social fission.

Recruit hardcore fans, develop members with strong execution and strong desire to make money into top businessmen, and copy the methods to them through training, so that they can become the head of the group and achieve a win-win situation.

Private domain traffic ushered in the outlet, and it turned out that there were so many benefits.

Under the influence of the epidemic, a live broadcast can easily bring millions, tens of millions, or even hundreds of millions of billions of sales, and live broadcast has become a necessary choice for enterprises to increase sales. The platform gets traffic, the anchor gets benefits, the brand sells the goods, the consumers get the profits, and the win-win situation seems to be "everything is fine". However, the high anchor pit fees and commission commissions are overwhelming for small and medium-sized enterprises.

At a time when live streaming is booming, a new concept of "private domain live streaming" is quietly emerging.

Private domain live streaming is a live broadcast that is specially made by aggregating the private domain traffic accumulated by enterprises. So what are the advantages of private domain live streaming?

Lower cost. With the explosion of live broadcasting, the pit fees of each anchor have risen, and the pit fees of the head anchors have started from hundreds of thousands, even if the pit fees of small anchors are not low, and the effect is difficult to guarantee, not counting commissions and platform sharing. Comparatively, the cost of private domain live streaming is lower.

The audience is more precise.

Private domain live streaming** is the brand's own private domain traffic, which is usually the brand's loyal customers, old customers who have purchased or potential customers introduced by old customers, helping enterprises effectively improve conversion rates.

Fan precipitation. When companies do public domain live broadcasts, most of the fans are precipitated on the platform, but these platforms are not decentralized and cannot directly connect with fans, so whether it is doing live broadcasts or posting content, they may face the situation that there are fans and no traffic.

The key to private domain live streaming is to precipitate users into real private domain fans.

Data review. After the live broadcast of the short ** or e-commerce platform, what data can be precipitated by the enterprise depends on the platform, and the data information enterprise cannot control it, and even the permission is required to see more data information. Through private domain live streaming, enterprises can realize the precipitation of private domain data through a third party, which can not only better conduct data review in the later stage, but also better integrate with business data.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprises to refine their operations, and private domain live streaming has linked brands to online and offline integration, bringing long-term communication and interaction between enterprises and users. As the mainstream form of live broadcast in the "post-era" that conforms to the trend of the industry and the times, players who have laid out in advance and formed a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.