What are the differences between Douyin and Kuaishou, which have a relatively large number of users?

Regarding the difference between Kuaishou and Douyin, I found in the first week of using the two software that Douyin generally recommends high-quality products with more clicks, while Kuaishou is short**Even if it is a short for ordinary people with fewer likes**, it will be on the discovery page, and the difference between Douyin and Kuaishou in this regard makes me have a better impression of Kuaishou short**. In addition, Douyin generally has a high like rate, and Kuaishou, as a short ** software with a high penetration rate in various tier cities, has a strong interactivity in the comment area and is more interesting. The above is my summary of the difference between Kuaishou and Douyin, I hope it will help you!

What is the difference between Douyin and Kuaishou.

The good-looking Douyin is the same, and the interesting Kuaishou is one in a thousand.

In 2017, Kuaishou became popular, and "Lao Tie double-click 666" became a colloquial language; In 2018, it belongs to the world of Douyin, and interesting content forms such as seaweed dance, gesture dance, and rain control have appeared.

For content producers, templating lowers the threshold for creation, and ordinary users can easily produce with a smartphone.

For content consumers, it is easy to operate, you can click on it**, the content algorithm recommendation is easy to be addictive, and user retention and activity are guaranteed.

But Douyin also has its drawbacks, which are manifested as:

For content consumers, content homogeneity is serious, which can easily lead to aesthetic fatigue, which in turn leads to user loss.

For content creators, the centralized content recommendation and distribution mechanism is easy to discourage the enthusiasm of ordinary content creators.

Currently, Douyin's biggest competitor is Kuaishou. Comparison of the two:

In terms of user portraits, Douyin users are concentrated in first- and second-tier cities, mainly young people aged 29 and below; Kuaishou users are concentrated in third-tier cities and rural areas, mainly people aged 30 and above.

The advantages of Douyin are in young people and first- and second-tier cities, and if you want to further consolidate and expand your competitive advantage, you can do the following from an operational perspective:

Enrich content types, innovate content forms, prevent user aesthetic fatigue, and raise the ceiling of potential users.

Strengthen celebrity operations, use star effects to bring fan traffic, and enhance users' stickiness to Douyin.

Community-based operation reduces the difficulty of user retention of tool products and enhances user stickiness.

There are many Kuaishou users.

1. User group positioning.

Kuaishou: third- and fourth-tier cities, accounting for 64, with a high degree of Chinese, and a relatively balanced gender profile.

Douyin: second-tier cities, accounting for 52, college degree or above, mostly women.

2. Content creation.

Kuaishou: vulgar, responding to the life of the bottom of society, focusing on the countryside to show real life.

Douyin: Urban depth, content and decoration, focusing on luxury and quality of life.

3. The main purpose of the route.

Kuaishou: Emphasizing people, everyone's life is worth recording, paying attention to the bottom and paying attention to society.

Douyin: Focus on content, skills in the vertical field, focus on design, entertainment.

4. Activity time.

Tik Tok: 8 p.m. to 11 p.m.

Kuaishou: 6 to 9 p.m.

Douyin has a large number of users.

Douyin has more than 800 million users, Kuaishou has 700 million registered users, and as of now there are nearly 900 million registered users. It should be stated here that it is a registered user, not a user user, because many people have already uninstalled Kuaishou, plus there are many people who have 1 or 2 Kuaishou accounts, and the actual number of users is about 600 million yuan.

But Douyin is different, Douyin registration will be forced to real-name, so there is no possibility of more than one person. Therefore, Douyin has a large number of users.

Kuaishou Douyin user group:

Kuaishou: The target users are.

Third- and fourth-tier and rural users are the majority, and Kuaishou users are concentrated in the 25-34 age group, of which the number of users in the 25-34 age group is the largest, accounting for 43% of the total number of users.

Douyin: The target users are.

First, second-tier and young users are the majority, Douyin users are mainly concentrated in 19-24 years old, accounting for 40% of the total number of users, in terms of gender, women account for 66%, and male users account for only 34% of Sohu. Douyin users' income and education are concentrated in bachelor's degree or above, and their consumption power is strong. <>

As of October 2021,Tik TokThere are many users.

1. User group positioning.

Kuaishou: third- and fourth-tier cities.

Accounting for 64%, below high school education, there is a better balance between men and women.

Douyin: first- and second-tier cities.

Accounting for 52%, college degree or above, more women.

2. Content creation.

Kuaishou: Vulgar, reflecting the various lives of the bottom of society, focusing on the countryside to show real life.

Douyin: Deeper, more intelligent decoration and expression of content, focusing on the city and advocating quality life.

3. The main purpose of the route.

Kuaishou: Emphasize people, everyone's life deserves to be recorded, pay attention to the bottom, pay attention to society.

Douyin: Emphasizing content, biasing towards the vertical field of the inner finger segment of the residual content push, focusing on design, focusing on entertainment.

4. Active time.

Tik Tok: 8 p.m. to 11 p.m.

Kuaishou: 6 to 9 p.m.

Different from micro-films and live broadcasts, short-term production does not have specific expression forms and team configuration requirements like micro-films, and has the characteristics of simple production process, low production threshold, and strong participation.

Use editing skills and creativity to create something beautiful and shocking, or funny.

A way to choose.

Which is more popular in 2020, Douyin or Kuaishou? Who has more users on Douyin PK Kuaishou?

1. Daily active users.

According to the "2019 Kuaishou Big Data Report" released by the Kuaishou Big Data Research Institute, at the beginning of 2020, Kuaishou's daily active users have exceeded 300 million, and it is still growing.

Similarly, Douyin officially announced that as of January 5, 2020, the number of daily active users of Douyin has exceeded 400 million.

It can be seen that Douyin's daily active users exceed Kuaishou's.

2. Speed of development.

Kuaishou started quickly, was founded in March 2011, and began to do short ** in October, and soon gathered super high popularity in the short**, but users are mainly concentrated in second, third and fourth-tier cities.

In September 2016, Toutiao began to make short**, and successively launched watermelon**, Douyin and Volcano Xiao**, among which Douyin rose rapidly, through the platform of Toutiao, as well as various advertisements, so that Douyin's popularity took the lead in one fell swoop.

In short, the two sides do not give in to each other in the competition for traffic, and it is impossible to directly say who is more popular in a short period of time, because they both have the potential to surpass each other.

3. Platform features.

Kuaishou does not operate from the perspective of value maximization, the recommendation mechanism is relatively fair, and users will not be labeled, and they will not be particularly biased towards anyone, everyone has opportunities, so it is difficult for head content creators to become popular.

Douyin, on the other hand, is more suitable for Internet celebrities and head anchors, which can get a large degree of traffic, and the probability of becoming popular and popular is relatively large.

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Douyin Judging from the current average daily active number given by the official, Douyin traffic is higher than that of Kuaishou. Douyin has more than 400 million daily active users, and Kuaishou has more than 300 million daily active users. This is also different from the traffic distribution mechanism of Douyin Kuaishou, Douyin pays more attention to the production of high-quality content, and the good ** is distributed to more users through the Douyin traffic recommendation mechanism, so we often see popular works on Douyin.

Moreover, Douyin's positioning is mainly focused on young people in first- and second-tier cities. Kuaishou's traffic distribution mechanism is mainly decentralized, so that each creator's work can get the opportunity to be displayed as much as possible, giving a lot of grassroots opportunities, Kuaishou's crowd covers a wide range, there are also first-tier and second-tier people, and the third-tier and fourth-tier populations are the majority.

I think the current development trend, Kuaishou users than Douyin users, many of them have some things or events that happen in daily life, they are very happy and sad, and they are all promoted in the way of Kuaishou. This kind of Kuaishou has reached thousands of households, everyone likes to use Kuaishou, Kuaishou, send a little ** entertainment and entertainment stuff funny, Duan people can post these here is still very high.

Most of them are Kuaishou.

In the past few years when Douyin has become popular, there must be many Douyin users, because the young and old in rural areas are playing Douyin, and many people don't know Kuaishou, but I don't like Douyin. Celebrities and people with status are all playing Kuaishou!

Each of them likes it, but I don't play Douyin Kuaishou.