What is the difference between a Tmall store and an ordinary store, that

First of all, the **** shop can be opened by anyone, and Tmall (that is, **) requires the company to register. And to open a ** store, you don't need to pay anything, just one person can open it; And settled in Tmall**.

You need to pay a deposit of at least 10,000 yuan.

Of course, ** stores can also voluntarily join the consumer protection and pay a deposit).

All products in Tmall have a seven-day return and exchange guarantee, but ** does not, unless you join the seven-day return and exchange service (there are still many people who have not joined, and the rights and interests of consumers are difficult to be protected).

Tmall is where you can buy freight insurance.

That is, no reason to return.

Claims can also be made; **There is no net.

All the guarantees on the Internet must be on Tmall, but the guarantees on the Internet must be voluntarily joined by the store owner.

It can be said that Tmall is a shopping mall, and ** is just a chaotic bazaar; Tmall sells things in the mall, and it needs to pay a commission to **, but the **store does not need to. So, in the **network, it is the main Tmall brand, and the **store does not have it.

Tmall can also carry out distribution management and expand brand awareness; And ** stores cannot. Tmall backend can also have a data cube service for data analysis.

**Not available in stores.

In fact, to put it simply, their main difference is that Tmall is a collection of brands**; And the store can only be a bazaar.

If you want to make the difference between the two, there are actually many differences, and you can list many points, and here I will list the above points more basic.

If you want to buy online, it is recommended to buy it on Tmall for insurance.

Hello, the main reason for choosing ** stores is that the supply is not fixed, and the long-term demand for business ** is also uncertain, so in these uncertain situations, choose ** stores with lower costs to operate.

In addition to the advantages of the store, there is also that the business scope is basically unlimited, which can be used for clothing, shoes and bags, digital accessories, cosmetics, and various food and health care ......However, the operation is not restricted, so the store has no way to accumulate a more stable customer base.

When operating the best products, consumers do not have to worry about the quality of the product, buying the best baby is earning, and buying a bad baby is not a loss. So when the ** store is selling products with good quality but relatively high quality, it is difficult for ordinary consumers to place orders quickly, because they are worried about the quality or worry that there will be problems and they can't find the merchant.

Choosing a Tmall store is basically confirming the source of goods you want to do, and you have the idea of long-term operation for the store. Tmall stores are more professional, more quality, and more guaranteed for consumers, and they have obvious advantages in the process of operating products. Generally, 80% of our friends around us choose Tmall stores to place orders.

In addition, choose Tmall store management, if it is ***, it is actually doing its own brand, its own brand is constantly adding value, whether it is short-term operation or long-term consideration, there are obvious advantages.

If it is a franchise store or a specialty store, the brand itself is a well-known brand, and the brand itself also has a relatively fixed audience, which can also prompt customers to quickly make orders when operating products.

Whether you buy a Tmall store or a ** store, they all have their own advantages and disadvantages. Mainly for the positioning of their own stores, if the supply is not fixed and they are novices, they can consider more ** stores; If you have been doing e-commerce for many years and have a certain foundation, and then want to be your own brand and long-term business development, then you can choose Tmall store.

No matter which one you choose, as long as you manage it carefully, you can do business, and the Tmall store can be used as an upgraded version of the ** store.

Tmall*** and specialty stores have their own benefits, and the differences between the two are as follows:

1. The business scope is different

: Under normal circumstances, *** only sells its own brand, and there is only one brand, and there will be no other irrelevant brands.

Specialty store: The specialty store is a franchise store, which is authorized by the brand enterprise, not the enterprise, but the authorized brand.

2. The main business entity is different

: Tmall*** is a private label enterprise, and the brand operated by Tmall*** must be owned by the enterprise applying for the Tmall store or the legal representative of the enterprise.

Specialty store: The owner of the Tmall store must be a corporate legal person officially authorized by the brand owner or the company.

There is basically no difference, the official website can be returned for 14 days without reason, and Tmall can be returned for no reason for 7 days.

The official website is not the same as the official website, which is self-operated or authorized by enterprises and individuals with registered trademarks. The term comes from the name of the brand center store in a large city in Europe and the United States, which is actually a city center store or a regional center store.

There are four main types of Tmall settlements. They are: ***, specialty stores, franchise stores, store type. The differences between the four are as follows:

The difference between other types of stores is: *** is a store opened by Tmall with its own brand or a brand exclusively authorized by the trademark owner;

The difference between a specialty store and other types of stores is that a specialty store refers to a store opened on Tmall with a brand authorized by the trademark owner as a general license;

The difference between a franchised store and other types of stores is that a franchised store refers to a store that operates two or more brands under the same Tmall business category;

The difference between the store type *** and other types of stores is that the store type *** refers to the *** that is opened with a service type trademark and operates multiple brands.

It is the highest-level brand image display store set up in a certain place in the marketing process of the enterprise, generally speaking, it is a model store with excellent location, strong customer flow and excellent sales, and it is a specialty store or professional store representing a certain brand or a certain category of goods. For example, Armani *** belongs to the brand store, and Maochang Glasses Company *** belongs to the brand store.

It is a product of the era of market economy with intensified competition, which is beneficial to promote chain operation and establish brand image, and is also an effective means for enterprises to expand their market share.

The specialty store is only the store of a professional sales manufacturer, and it is subordinate to the specialty store.

, which can be in the following situations:

1. Operate a private label product.

2. Operate multiple private label products and each brand belongs to the same actual controller.

3. The owner of the store-type brand (service trademark) opened the ***.

The main body of the store must be the brand (trademark) right holder or the enterprise holding the exclusive authorization document issued by the right holder to open Tmall***.

Specialty stores have the following situations:

1. Operate a store authorized to sell branded goods.

2. Stores that operate multiple authorized sales brands and each brand belongs to the same actual controller.

The authorization document issued by the brand (trademark) right holder shall not have geographical restrictions except for individual categories, and the authorization shall be valid no earlier than December 31, 2014.

As long as it is the same manufacturer, in fact, the quality is the same, but the brand authorization authority is different. The name sounds better than the specialty store, yet many products are sold more expensive than the specialty store. Tmall can only open one, but specialty stores can open many.

In fact, many *** are not opened by manufacturers, but authorized to ** merchants.

A store opened by a merchant on Tmall with a brand authorization document. Franchise store: operating Tmall in the same category of two or more brand goods, three kinds of store things are actually not rubbing, most of them should be **, the main thing is that you have to be able to pick, will choose, I will not pick at the beginning, spend a lot of money, classmates introduce the use of the fold also, the fold will also be sent every day with a hidden coupon of the goods, the hidden coupon is that you go directly to Tmall to buy things invisible coupons, save a lot of the front, and the discount is also strict on the quality of the goods, now the people who use the discount are quite scared!

The online *** with the official is generally done by the manufacturer or brand; A specialty store is a store that can only operate one brand, and the name can be branded; Franchise stores can operate multiple brands, the name can not contain the brand name, in addition, if you see a franchise store containing the brand name, don't be surprised, it was the brand's *** before, and later it may become a franchise store due to authorization or something, in other words, it is no different from ***,

can be bai, Tmall generally does not have a fake du.

It's official***, zhi

100% no fakes, slightly more expensive. There are some discounts in the store that the official side does not have, such as giving away some gadgets or something, and the price is slightly cheaper.

The store can be said to be the best to sell, and a large number of goods from the manufacturer can be sold at a discount.

The official *** is the direct sales point of the brand factory, which does not need to be handed over.

Complex.

Generally, it is the brand owner himself in **.

The store opened on the system is stable, and it is generally higher than the franchise store, but the quality is guaranteed. The specialty store may be the *** mentioned earlier, or it may be the franchise store mentioned later, which one is specific, you can ask them directly. Franchise stores are generally **merchants or some individual private people**, **may be lower than ***, but the authenticity of things needs to be identified by themselves.

Friendly reminder, when purchasing, be sure to ask clearly on Want Want, whether it is the original **, do not want any imitation order, tail goods, original factory or something, otherwise return + complain to the end. Be sure to leave evidence of the chat. Otherwise, if there is a dispute in the later stage, ** will generally be biased towards the seller by default.

If you have suffered a loss, remember to remember.

Definitely *** good! Only *** has its own brand and is protected by law. Specialty stores are authorized brands and are subject to others.

The so-called flagship refers to the brand in this store to play the banner model, from the service should be the best compared with other brand stores, the discount is the lowest, the style is the most complete, and the scale is the largest. A specialty store is a store that specializes in buying its brand or the brand of the same company.

The store and *** goods are the same, I am in the store for the baby to buy the royal treasure goat milk, the manufacturer authorized and unified management, so the same enjoy the protection, *** customers, so the customer service is inevitably some poor service, the store is different, go in to buy things are the master, of course you have to serve well, hehe.

Judging from the entry threshold, Tmall is more reliable than **, after all, the qualifications are there.

But judging from the actual situation, it is **Excellent and Tmall, this conclusion is quite puzzling, in fact, the reason is very simple.

First. The problem of cost performance What you can buy on Tmall is not necessarily better than the one on the **, but it must be more expensive than the one on the **.

Tmall now has a minimum margin of 50,000 yuan, and the tax rate is generally 8% (I also count various tax deduction measures) plus commissions are drawn according to the transaction amount, that is, everything sold on Tmall is 100 yuan, Ali takes yuan) plus technical annual fees (paid once a year) at least 30,000.

** Deposit 1000 yuan self-employed transaction amount of 5 million yuan 3% within the year plus 2% personal income tax 5% is gone transaction amount of 5 million yuan or more than 13% plus personal income tax plus various tax avoidance generally 7%.

Corporate stores: The general tax rate is 13% plus the actual tax avoidance is 7%.

Tmall stores: all are enterprise stores, with brand trademarks or authorizations, and require a lot of deposits, and some categories are invite-based, with threshold qualification requirements.

**Shop: Most individual stores, there are also corporate ** stores, as long as they meet the requirements for opening a store, everyone can apply to open a store, no brand and threshold requirements.

Novice ** store opening tutorial, the difference between Tmall store and ** store, most people don't understand.

The difference with authorized stores is: different sellers, different profits, and different after-sales services. The things they sell are all officially provided in ** originals.

1. The seller is different.

1. ***:**** is the official brand to sell the goods by itself.

2. Authorized store: An authorized store is an official brand authorized by a third party to sell goods.

Second, the profit is different.

1. All the profits of ***:**** go to the official store.

2. Authorized store: Part of the profit of the authorized store belongs to the third party, and part of it goes to the official store as a license fee.

Third, the after-sales service is different.

1. The after-sales service of ***:**** is responsible for the official and directly returns and exchanges.

2. Authorized store: The after-sales service of the authorized store is responsible for the third party, and the third party will transfer it to the official for return and exchange.

First, open a store on **, the cost of Tmall store is higher than the cost of ordinary stores, after paying a certain fee, you must also review the items, items ***, in order to open a store on Tmall.

The second guess is that you search for an item on **, such as a dress, the one that appears on the homepage is generally the Tmall store, and it is difficult for ordinary stores to get on the homepage, so the probability of the Tmall store being bought by the buyer is higher.

Third, there is no good or bad review in Tmall store, and you can only write reviews, so that users can't give bad reviews. The Puqizhao sedan car store is divided into good, medium and bad reviews, and it is difficult to sell the goods once there are bad reviews.

Fourth, the quality of the items in the Tmall store is better than that of the ordinary store, although the Tmall store also has bad items, but it is much less than the ordinary store.