A few key points to improve the success rate of foreign trade email marketing

1.Database, the quality of the database affects 50% of the effectiveness of email marketing, so your database must be updated frequently, eliminating invalid and duplicate data is the first step, and at the same time, you need to categorize your database and send personalized content in a targeted manner.

2.Content creativity and design account for 15% of the weight of the entire email marketing, and factors such as copywriting, the amount of text, font, layout style, color, sender and subject will affect the quality of email sending. To make your email readable for recipients to be interested, be sure to design your email content carefully, and if you don't have a professional design team, you can entrust it to your licensed email platform provider.

3.Sending strategy, frequency and time, don't think that you can start sending after choosing the platform and data, and designing the email content, there are another 15% of the factors that depend on the sending strategy, sending frequency and time. Choose the right time to send according to the reading habits of your target customers, and if it's the same batch of customers, it's best to keep your sending frequency to once every 2 weeks so that your customers don't turn aversion to you.

In addition, the beginning of the email can display the name of each customer, so that your customers feel respected and have a higher probability of opening the email.

Good mailbox system use, tom business mailbox, in addition to see the experience has been talked about, web links.

1.First of all, the title should be eye-catching, so that people can know what product you are selling at a glance, which requires the product name or your strengths on this product to be listed in the title simply and clearly.

2.Email time, most of the company's personnel will concentrate on processing emails at work in the morning, which means that the probability of emails being opened around 9 o'clock in the morning is higher, so pay attention to the time difference when sending emails, and strive for your emails to arrive at the right time.

3.Greetings, avoid unnecessary closeness, the recipient is not your friend now, and it will be difficult to be your friend in the future, as soon as you come up as a friend, it will not only not make people feel cordial, sometimes it will feel contrived. There's nothing wrong with dear sir directly.

Disadvantages of email marketing from a user's perspective:

1. Users generally call it "spam", that is, the content of the email provided is not of interest to the user.

2. Forcing users to receive emails without respecting their rights.

3. Dislike the sender of the email, thereby reducing your brand reputation, if your product or service is to leave a good impression in the hearts of users, then you will have the opposite effect through spam marketing.

1. Apply conditional restrictions.

Email marketing is a new way of marketing based on the context of the web. Due to the limitations of reception conditions, e-mails require certain Internet equipment to receive and read, unlike traditional letters, which can be viewed anytime and anywhere.

2. The market environment is immature.

Due to the relatively low proportion of domestic Internet users, the audience of email marketing is still relatively small, and the influence is limited, when enterprises make marketing plans, they usually do not use email marketing as the only or main marketing means.

In China, where e-commerce is not widely available, many customers still prefer face-to-face communication and consultation.

3. Restrictions on Mail Transmission.

Due to the limitations of network transmission speed, user e-mail space capacity and other factors, not all information can be transmitted through email, which limits the application scope of email marketing to a certain extent.

4. Restrictions on marketing effectiveness.

The effectiveness of email marketing is affected by various factors such as the credibility of the message, the content of the advertisement, the style, the email format, etc., and not all emails can achieve good marketing results. Especially for the case of low targeting, the marketing effect will be much lower than normal, and for unauthorized "email marketing", it will not only be annoying, but may not achieve actual results at all.

5. Information transmission barriers.

Because some emails will be blocked by ISPs for reasons such as spam filtering, and frequent changes in user email addresses will also cause messages to be unable to be delivered effectively, and the bounce rate will increase. Messaging barriers have become one of the main factors affecting the development of email marketing.

6. Limited user information.

In many cases, the information registered online by the user is often incomplete or untrue, usually with only one email address, when the user's email address changes, or the interest changes, the original information may have become invalid, unless the user actively changes the email address, it is difficult to track this change. If you can grasp more user information, such as including the company's user name, address, industry and product, etc., you can greatly improve the marketing effect.

The disadvantage is that it may be inaccurate or intercepted in the case of a large area**.

The disadvantage of email marketing is also the biggest bottleneck of email marketing, because the sender cannot control which folder the email is placed in by the recipient, and can only avoid anti-spam.

1. Write a good headline to make your email stand out, and remember to exaggerate the headline.

2. Design the form of email, impress customers, and remember to introduce yourself too much.

3. Appropriate product introduction, extract the selling points of the product and the different places of other products, and remember to over-exaggerate.

4. According to the market, if it is too high, customers may be scared away by you, and if it is too low, customers will feel that there is something wrong with your product.

5. Avoid using sensitive words, such as "best price", etc.

If you have a small number of accurate customers, you don't need much skill, and you can just insist on sending development letters to potential customers. If you want to do professional email marketing, first of all, you must write some good development letters or write emails in professional html format, and secondly, you must have reliable email software or a professional sending company to operate, if you rely on your own business mailbox, it is more difficult to implement email marketing.