How do small and medium sized sellers find reliable anchors with goods?

Applicable Industry:Operator Level:

Now the live broadcast of goods is very popular, and the products and platforms of short ** brands are also very popular, which must be uncontroversial. Now, many friends in the industry have begun to change their strategies and start live streaming of products. This includes a lot of products that brands and manufacturers want to live stream, but often don't work out as well.

The result is twofold: the second is the streamer.

The reason for not talking about the product today. As a result, it doesn't make sense not to change the product now. So, let's talk about announcers.

Among them, top-level announcers like Li Jiaqi and Biya are familiar to us, and the effect of bringing goods is also very good. However, for our small and medium-sized enterprises, it is difficult to have the opportunity to cooperate with head announcers such as Li Jiaqi, Biya, and Luo Yonghao. As a result, the queues for their financiers have nothing to do with us.

First, the choice of announcer:

Category 1: TOP level.

Our small and medium-sized sellers don't have to think about it. As a result, it is difficult for us to have opportunities to cooperate.

The second category: waist announcers.

Such announcers have become a priority for us, and many operators have chosen them here.

Category III: Announcers from the waist down.

The quality of such an announcer is very high, and we may not be able to judge the strength of this announcer.

2. From what perspective should you evaluate the quality of announcers?

1. The number of fans and verticality.

We can't assume that the more followers the better, from a single dimension. Reality will surely dispel your hopes. In fact, the effect brought by 30w vertical fans is far better than that of 300w pan powder, and the stronger the thing it brings.

2. The announcer does not meet the attributes of his own product.

What does that mean? In the actual case, a certain brand can find something brought by a celebrity, and this celebrity is a very young signature with small traffic, but the product is a mother and child product. <

3. Summary. To sum up, can we completely change the strategy and look for personal accounts outside and within the vertical field with a number of followers before 10w to 20w to cooperate? That's fine, really, but the targeting of these types of accounts that we find has to match the adjustability of our product.

For example, we are for the purpose of children's toys, and we can find accounts for parenting and mother and child to cooperate. Moreover, in the early stage, you need to find many types of accounts to test and examine the effect of the live broadcast of these accounts. Because the data provided by these announcers is not necessarily real, it is necessary to check the real ability of the announcers before cooperating in the early stage, and screen out the accounts that meet the expectations for in-depth cooperation.

Fourth, the cooperation platform.

Ant V mission, you can explore and choose the announcer that suits you.

Off-site platforms, these mainstream platform announcers leave a way of cooperation, and we can also use the above methods to evaluate and screen the announcers that suit us.

If you do live broadcasting, as long as you are popular enough and can sell the goods, you will have a commission and your income will be very high, but if you don't have this ability, you can only say that you are losing money and making money!

Live streaming has been very popular in recent years, and it is a good way to find e-commerce.

It's pretty good.,Isn't the live broadcast very popular recently.,But they seem to be live on **、Weibo and other platforms.,You can try to buy the square.,I heard that it's a live broadcast that has only been opened recently.,Maybe you can become the next Li Jiaqi.。

2020 is a year of ups and downs for live broadcast e-commerce, and due to the attraction of huge traffic, many celebrities, Internet celebrities, and entrepreneurs have joined the ranks of live broadcasts. In the face of a huge online consumer market, it is inevitable that there will be a mix of promoters and sellers.

In the past year, live broadcast e-commerce has experienced both highlights and lows. However, it is precisely because of this that regulators and platforms at all levels have taken action to rectify.

It is undeniable that there are indeed various problems in the rapid development of e-commerce live streaming. However, it should also be noted that e-commerce live broadcast has played a positive role in boosting the economy, promoting regional development, and promoting employment. Especially last year, due to the impact of the epidemic, the potential of the online economy was further tapped, and live streaming triggered a wave of national participation.

There is a certain relationship between the problem of bringing goods and the anchor, especially in live shopping. Because some anchors will exaggerate the advantages of the product, exaggerate the publicity effect, and even have improper behaviors such as false publicity during the live broadcast. If the consumer finds that there is a problem with the quality of the product after purchasing, then it is necessary to find the anchor, report the problem, and deal with it with the relevant manufacturer through the anchor.

At the same time, consumers can also use the return and exchange draft celebration service provided by some shopping platforms to solve product problems.

In order to reduce the occurrence of product problems, it is recommended that consumers can understand the real situation of the product through various channels before purchasing, and can take more pictures of other netizens' evaluations and prices, listen to the opinions of friends or family members, and evaluate the quality and cost performance of the product as a whole, so as to avoid blind purchase because the anchor exaggerates the hidden propaganda key.

Nowadays, Douyin's live broadcast is very popular on the whole network, and many people use this way to shop. Because the goods purchased in this way are generally the lowest price on the whole network. Many anchors use this highlight to sell their own goods, but the quality of the goods is not guaranteed for the time being.

Therefore, we must carry out the corresponding risk measurement before placing an order, and we must be psychologically prepared for whether there is a certain risk in the fraudulent draft defense goods. At the same time, we need to know something about the anchor, if we don't know enough about the anchor, then the anchor may be a small anchor with low popularity, and his products may be difficult to guarantee.

Therefore, the quality of the goods sold on Douyin, we must not buy in large quantities when we buy, we can choose to buy a product or a small batch of goods first, so as to analyze the quality of these goods. If the quality of these items is worth buying again, then we can choose to buy in large quantities the next time. Therefore, when the quality of the goods cannot be guaranteed, we must be psychologically prepared and do not buy in large quantities, so as not to cause huge losses.

In addition, we also have to look at the popularity of the anchor in Douyin, because the popularity of the anchor has a certain relationship with the quality of the goods he sells. After all, if the quality of the goods sold by the anchor is not guaranteed, then his fans and popularity will not be particularly high. When we first try to buy goods on this platform, we can look for some popular streamers to buy.

is like two very famous anchors on the Douyin platform, namely Wei Ya and Li Jiaqi, and the quality of the goods they sell is generally guaranteed. Therefore, it is a better choice to find a big anchor to buy goods.

Whether Douyin's products are reliable depends on the products sold by different anchors. It is not possible to generalize about all photosTherefore, we must be mentally prepared when buying for the first time, and we can choose popular anchors and small-scale purchases.

Summary. 3. Selection of products on the high commission platform If you have neither hometown resources nor are you too lazy to run around the country, a simple way is to select products and get goods directly from the official ** chain of the live broadcast platform, for example, Douyin has a selection alliance, Kuaishou has a good thing alliance, the anchor can directly select products on it, and then bring the goods in his own live broadcast room, and he will get a commission after selling, and he does not have to bear the risk of inventory.

Hello, dear, I'm glad to answer for you: it can be the following method. First, the hometown first-hand supply and moving industry are all industrial belts, such as the ** of the 13th line of Guangzhou, the stroller of Xingtai in Hebei, the ginseng of the Northeast, the mushroom of Yunnan and so on.

If your hometown happens to have a good source of goods, then you can get the first-hand supply directly from the local factory, and Shanji is a very good choice.

Second, find a source of goods all over the country If your hometown does not have a better source of goods, or you feel that you can't sell the source of goods in your hometown, then you can also go to the source of goods all over the country to talk about cooperation directly, for example, small commodities can go to Yiwu, Zhejiang Beixia Zhu Village, make clothing to Hangzhou Sijiqing or Guangzhou Thirteen Lines and so on.

3. Selection of products on the high commission platform If you have neither hometown resources nor are you too lazy to run around the country, a simple way is to select products and get goods directly from the official ** chain of the live broadcast platform, such as Douyin has a selection alliance, Kuaishou has a good things alliance, and the anchor grinds Huai to directly select products on it, and then bring the goods in your own live broadcast room, and you will get a commission after selling it, and you don't have to bear the risk of inventory.

It can't be done without connections in the live broadcast room.

There are no fans.