What do we do when public opinion emerges?

When public opinion appears, it should be dealt with as soon as possible, explained to the public, and asked everyone not to believe it to spread it.

In response to online public opinion, first of all, we should respond in a timely manner, investigate and verify according to the problem, implement remedial measures without apology and rectification, etc., and at the same time, we should report to the superior leaders in a timely manner, explain the results, and summarize the prevention to avoid encountering similar problems in the future.

The ways of handling public opinion include the following:

1.Proactive release of information: timely disclosure of true and objective information, actively respond to public doubts, and increase public trust.

2.Adjust the rhetoric: pay attention to the wording, avoid provoking public sentiment, and strengthen persuasiveness.

3.Listen and respond: Listen to the voice of the public, respond to the public's concerns and problems in a timely manner through various channels, actively improve, and establish a good image.

4.Crisis Public Relations: Take timely response measures in times of crisis to prevent the crisis from expanding and avoid negative impacts.

The handling of public opinion should adopt different approaches according to different circumstances, adhere to the principles of truthfulness, objectivity, openness, and transparency, respond to public concerns with a positive and proactive attitude, and effectively maintain the image of individuals or organizations in the eyes of the public.

First of all, we must be able to discover public opinion at the first time, and then analyze it according to the actual situation of public opinion, and finally deal with it, mainly to guide.

In a word: network public opinion monitoring is better than sparse.

Public opinion is the basis for our reference, not the object of processing. If you're going to be an internet thug, that's not good.

We do this. If you need help, you can come to me.

First, how to strengthenInternet public opinionAbility to respond to responses

1.Procurement professional network public opinion monitoring.

Software. In the past, it may be possible to barely solve the needs of public opinion monitoring by relying solely on manual labor, but in today's era of big data.

The amount of information is large, the update is fast and miscellaneous, and there is a lot of interfering information, which is difficult to complete manually. Through the purchase of professional network public opinion monitoring software, such as the micro-business monitoring system, it can effectively help release manpower and improve the monitoring and response efficiency of network public opinion.

2.Establish a public opinion response plan. In order to ensure that public opinion response is carried out in an orderly manner, it is suggested that a set of online public opinion response plans can be established in advance, including responders, response processes, response strategies, response timing, etc.

II. Precautions for responding to online public opinion

1.Respond to the right time, quickly and at the right time. An important principle of crisis communication is that the parties involved should adhere to the principle of "speed and first" and respond within the "first time", where the "first time" usually has "**24 hours", "**12 hours", "**6 hours" and "**3 hours".

2.Responsive attitude, sincere and pragmatic. Attitude determines everything, and sincerity is an important principle for responding to public opinion and spreading crises.

Only when the public and the parties involved feel the sincerity of the response can it produce a positive effect. Sincerity includes not only the sincerity of expression, but also the support of concrete actions.

3.The way of response is responsible and humane. Generally speaking, the occurrence of public opinion events is more of the company's deep-seated management problems, if the management takes the initiative to "take responsibility" in a timely manner, the objective effect will be obvious, not only let employees feel the strong human touch of the enterprise, but also let consumers see the responsibility of the enterprise externally, providing strong support for the reversal of public opinion.

First of all, online public opinion has the following characteristics:

Directness: You can directly express your own views and opinions on things; Suddenness: A hot event coupled with an emotional opinion will ignite the whole "fireworks" like a fuse; Deviations:

Some people sometimes vent their emotions on the Internet based on their emotions in front of the mountain, and then more and more people get involved, which will delay the events that are about to sink to the surface of the sea. Be cautious.

The psychology of the public in the process of topics and events: the psychology of seeking knowledge and truth; catharsis and emotional expression; herd mentality; the psychology of seeking identity; the pursuit of equality psychology; loneliness and boredom; Highlight the psychology of personality; Self-actualization psychology.

So we should respond to:1Timely, flexible, authoritative and effective information dissemination.

2.It is necessary to transcend its own interests and emotional limitations and express it rationally and objectively. 3.

Don't be in a hurry to get it straight, and don't be domineering and accuse netizens**. 4.The most important thing is to find the right opportunity to respond effectively in a timely manner, and also pay attention to the logic of details.

Don't rush things.