How did Tongqian Bridge obtain a well known trademark in China

In terms of business scale, the top few in the industry can apply for China's well-known trademarks, and it is possible that you rarely come into contact with those well-known trademark products, so you don't know. Under normal circumstances, it was first said in the TV commercial that it was well-known, and we knew that this Dongdong was still a well-known trademark.

Beijing Zhongshenghui Intellectual Property ****** to obtain well-known trademark services for you.

Hello! The acquisition of well-known trademarks can now be recognized through two ways, one is administrative identification, that is, through the Trademark Office, and the other is through judicial channels, that is, through the court's opposition dispute cases.

1. When you enter the Trademark Office of the State Administration for Industry and Commerce, you can see that the list of well-known trademarks will be updated every once in a while, and you can also query trademarks.

2. Enter the State Administration for Industry and Commerce of the People's Republic of China (, there is "well-known trademark information" at the bottom of the home page, click on it to query.

Well-known trademarks in China can be queried through the trademark registration management department of the local industrial and commercial bureau.

Answer: You can go to China's well-known trademarks** to check the list of well-known trademarks, it is recommended that you enter the Trademark Office of the State Administration for Industry and Commerce**, you can see that the list of well-known trademarks will be updated every once in a while, and you can also check the trademarks.

A well-known trademark refers to a trademark that is widely known to the relevant public in China, and is a trademark that has been recognized as a well-known trademark by the competent authority in accordance with legal procedures. Well-known trademarks, also known as well-known trademarks, first appeared in the Paris Convention for the Protection of Industrial Property signed in 1883. When the holder of a trademark that is well known to the relevant public believes that its rights have been infringed, it may apply for protection of a well-known trademark in accordance with the regulations.

If the trademark for registration of the same or similar goods is a copy, imitation, or translation of a well-known trademark that has not been registered in China, which is likely to cause confusion, it shall not be registered and its use shall be prohibited.

Go to the Trademark Office of the State Administration for Industry and Commerce online and click on the well-known trademarks.

Go to the Intellectual Property Center for trademark searches.

It's not bought, it's all made by their company's products that are famous, everyone knows it, and then their corporate trademarks are also valuable, just like the previous Qinchi Distillery trademark is worth hundreds of millions, and the general famous trademarks are estimated to be tens of millions or hundreds of millions, not tens of thousands.

Rated. Spending money is inevitable ...

A well-known trademark is an objective existence, and the Paris Convention provides for special protection to prevent others from borrowing the well-known trademark of others to seek their own unfair interests (cross-class protection). Due to the reasons that everyone on the earth understands, many non-well-known trademarks have been recognized as well-known trademarks, which objectively damages the reputation of well-known trademarks, so well-known trademarks are not allowed to be used for commercial promotion, not honor, and return to their original attributes.

Article 14 of the new Trademark Law, as amended in 2013 and came into effect on May 1, 2014, provides:

Producers and operators shall not use the words "well-known trademark" on goods, commodity packaging or containers, or in advertising, exhibitions and other commercial activities.

The purpose of the legislation is to eliminate unfair competition.

The essence of a well-known trademark is a kind of protection for the trademark, which does not reflect the quality of the product and the reputation of the brand, and is not an honorary title.

However, in reality, many companies regard obtaining well-known trademarks as a shortcut to improve product visibility and competitiveness, and even use advertising to mislead consumers.

In response to this problem, the new version of the Trademark Law stipulates that a well-known trademark shall be determined at the request of the parties as a fact that needs to be determined in handling a trademark case, and expressly prohibits the use of "well-known trademarks" for advertising.

Provisions on the recognition and protection of well-known trademarks:

The recognition of well-known trademarks is still valid in trademark protection and trademark dispute resolution, but cannot be used for publicity.

It can effectively improve the visibility of the enterprise. It plays a decisive role in the long-term development of the enterprise. For example, several enterprises in Hunan, Sany Heavy Industry Group, Zoomlion, Maojia Hotel, etc., have been awarded well-known trademarks in China.

To improve the brand value of the enterprise, improve the visibility of the enterprise, and enhance the social status of the enterprise, you can consult the China Intellectual Property Comprehensive Service Network.

First, legal protection has been strengthened. If a trademark becomes a well-known trademark, the trademark can be subject to expanded legal protection: Scope of protection expanded.

That is, it not only protects the exclusive right to use the trademark within the scope of trademark registration, but also prohibits others from using the trademark without authorization in other related fields. In this way, it can effectively prevent others from "free-riding", prevent others from diluting the company's trademark, and at the same time lay a solid foundation for enterprises to adopt diversified development and widely use core brands in multiple production and service areas when the time is ripe; Increased protection. When law enforcement agencies at all levels across the country deal with trademark disputes, well-known trademarks can receive more courtesy in all aspects; The number of areas of protection has increased.

Not only in the field of trademarks, but also in other fields such as enterprise names and Internet domain names, well-known trademarks can still receive more protection. This will further highlight the distinctiveness of the trademark and greatly increase the value of the intangible assets of the trademark;

Second, obtain first-class policy support. At present, all levels of the country have taken the "striving for well-known trademarks" of enterprises in their regions as one of the focuses of their work, and all levels have introduced incentive policies, ranging from hundreds of thousands to millions. In addition to direct economic incentives, these enterprises will be given a variety of special preferential policies.

After being recognized as a well-known trademark, the enterprise will receive greater support that is difficult for other enterprises to achieve;

Third, famous brands bring huge economic benefits. A well-known trademark is a combination of brand awareness and reputation, and if a trademark is recognized as a well-known trademark, it means that the brand has been recognized as a high-quality product by the authoritative department, and in the minds of consumers, this is the genuine rather than self-advertised "famous brand". Therefore, the publicity effect brought by obtaining the recognition of a well-known trademark is far beyond that of ordinary advertising investment, and in this sense, it is the best brand promotion.

The resulting comprehensive benefits will enable enterprises to gain a greater leading edge in the fierce market competition.

Fourth, huge brand honor and intangible asset appreciation. Although the recognition of well-known trademarks in China has been changed from the previous evaluation to the current case-by-case start, the title of "China Well-known Trademark" is still the highest honor in the field of trademarks in China. Obtained the recognition of "China Well-known Trademark", you can enter.

This was cancelled last year.

Seriously, it means that your business is famous and has quality.

But it has become the capital of corporate propaganda.

There are several provisions of the Trademark Law that protect well-known trademarks.

For example, if someone preemptively registers your well-known trademark, you can get it back within 5 years.

There are two types of recognition of well-known trademarks in China: administrative recognition and judicial recognition.

Administrative determination: The Trademark Administration has made a strong determination, and it is generally recognized in trademark dispute cases, opposition cases, and reexamination cases.

Judicial determination: The court found that the strength was small.

I can apply here, and I have a lot of successful cases.