Apple s market value has exceeded one trillion dollars after one year, how should Apple develop ne

Apple currentlyis still eating the old book of the iOS system, and you can also rely on supporting services to charge. With the gradual upgrading and opening of Android or Huawei's HarmonyOS system, the advantage will become weaker and weaker. Next, Apple will either open up the system and sell core patents to survive, or transform into other industries, comparing new energy vehicles, etc.

OneDeal with the negative scandal of the company first.

For Apple, the negative press has also made it miserable. Although the iPhone X has been successful in testing the market, the frequency reduction gate incident has been fermented since mid-December, and the shadow has not disappeared so far, which has had a bad impact on Apple's reputation. In addition to consumer complaints and lawsuits, France, Italy, the United States and other countries** have also stepped in.

Recently, Apple has confirmed that it has received an investigation from the U.S. Department of Justice and the ** Exchange Commission.

There really shouldn't be a scandal like this, and you should make your internal decisions while making a great product. Although Apple has not yet admitted it on the surface, we users also know what the specific situation is, so it is not optimistic about Apple's future development.

IIFuture revenue is based on service charges.

If you want to be an iOS software developer to offer the following features (e.g., user virtual currency, game and tournament levels, high-end member content, or provide a full-featured version, etc.) ), which was purchased using a software developer.

You can use software that enables consumers to purchase digital content providers that are "cutting-edge" and may not use other buttons, an external link, or otherwise that consumers can use Apple's toll booths. Some friends may not know what Apple's service business is, simply put, iTunes, App Store, Apple Music, iCloud, Apple Pay and Applecare, which refer to software services and physical stores and after-sales services, respectively.

In addition to doing a good job in the current transition and continuation, there is no way to actively transform Apple's next transformation.

Apple should turn its goal to 5G, China's Huawei already has 5G phones, and the United States should speed up research and development.

Apple should turn its goal to 5G, after all, the domestic Huawei already has 5G mobile phones, so it should speed up the research and development.

Apple has been fairly stable.

Apple has always made computers, and Apple computers are famous, and the quality is absolutely great.

However, Apple Computer has occasionally made a cameo in the mobile phone industry.

I think Apple should plan its next development journey first, and make sure that it does things with integrity.

Apple should not indulge in its own products in the future, it should broaden its horizons, and now that 5G has become a trend, it can develop in this direction.

I think there is still some room for development, after all, it is also a very good system, and it should be something that someone will like.

This is mainly affected by the Federal Reserve's interest rate hikes, but also related to Apple's own business development.

You can try to understand it this way: when the Fed further expands the rate of interest rate hikes, this behavior itself will affect the US market, and even more so the stock price of Apple. At the same time, because Apple's iPhone 14 series has not produced a very good market response, this behavior will also reduce everyone's confidence in Apple, and many people will choose to sell Apple's ** immediately, which will lead to Apple's market value further shrinking.

Apple's market value shrank by $150 billion overnight.

When the Federal Reserve expanded the rate hike to 100 basis points, many U.S. stocks, including Apple, fell to a certain extent, and the Nasdaq index even fell by 5%. In the same day, the market value of all US stocks has reached $500 billion, and Apple's market value has directly evaporated by $150 billion. <>

The main reason for this is the issue of the Federal Reserve's interest rate hikes.

Because the Federal Reserve will take the initiative to expand the range of interest rate hikes, this method directly affects the expectations of the majority of investors for the market, and many people are not optimistic about the future of U.S. stocks. We must know that Apple's market value itself ranks first in the US stocks, and when the majority of investors begin to sell, this behavior will naturally lead to a corresponding shrinkage in Apple's market value. <>

At the same time, because Apple's iPhone 14 series basically has no major technological innovations, the market is not too cold about the iPhone 14 series, which may lower Apple's business expectations, and many people will think that Apple's performance will become worse and worse because of this, so some people will also sell Apple's ** because of this.

The tragic ** collapsed Apple's market value, evaporating $150 billion overnight. Affected by U.S. stocks**, all three major stock indexes recorded their biggest one-day declines in more than two years.

This may be because the Apple 14 does not have much innovation, or it may be because Huawei phones have hit the Apple market.

AppleNow facedBoth revenue and net profit declinedGross marginSlide downOperating profitAlleviate these challenges. According to reports, Apple seems to be in an unprecedented predicament, the company's stock price plummeted, and its market value evaporated by 716 billion US dollars (about 967.7 billion yuan) overnight.

First, revenue and net profit both declined

This is despite Apple's revenue of $258 billion in the second quarter, a year-on-year increase.

8%；net profit was US$7.7 billion, down 34% year-on-year; Both revenue and net profit declinedIn terms of revenue data, Apple's total revenue in Q2 reached $258 billion, an increase of 8% over the same period last year, mainly due to the decline in smartphone sales; In terms of net profit, Apple's operating profit in the second quarter.

was US$1.9 billion, down 66% from the same period last year, and net profit was US$1.1 billion, down 62% year-on-year; Apple's total net loss was US$2.8 billion (about 240 billion yuan). The data shows that in the second quarter Cook.

Apple was restructured, but this restructuring did not lead to a significant improvement in Apple's overall performance. This is also the second time this year that iPhone shipments have declined. <>

Second, the gross profit margin declined

In the second quarter, Apple's total gross profit margin was down one percentage point from the same period last year; Net profit margin.

, a decline of one percentage point from the same period last year. However, in the second quarter earnings report.

Apple did not release gross margin figures. To a certain extent, this data reflects that Apple's cost structure is problematic. <>

Third, the operating profit decreased

Apple's operating profit for the quarter was $8.2 billion, down 79% from $8.8 billion in the previous quarter. Operating margin also fell to 52% from 52% in the previous quarter. This is mainly due to the fact that the cost of selling iPhones has increased.

In the second quarter, Apple's cost of sales was $10.9 billion, up 11% year-over-year, with equipment costs up 12%. This has made Apple's profits lower, so Apple said in its earnings report that it has reduced profits, which is the first time that it has not taken a "product-centric" approach but has been cost-oriented in its sales. <>

After Apple's new product was launched, it did not bring high sales to the company. Apple is also facing a very big challenge right now, and there are many clever competitors. Therefore, it is still necessary to improve user satisfaction.

The challenges that Apple is facing now are: first, product challenges, alternative products are gradually seizing the Apple market; Second, Apple faces efficiency and cost challenges.

Rising U.S. Treasury yields and higher U.S. dollar index weighed on international gold prices at the weekly banquet**, and the December futures price of the New York Mercantile Exchange closed at the U.S. dollar per ounce, down to the lowest since April 2020.

For Apple, the reason why it can achieve such a high valuation is related to the U.S. stock itself, but the most fundamental thing is that Apple itself is strong. <>

As the first company in the United States to reach a market value of 3 trillion, it has an inseparable relationship with the United States. The history of the United States is very long, he has played a very important role in the development of the American economy, and for most companies in the United States, they are also through the first to finance and borrow, through this way to provide a steady stream of cash flow for their own companies, more importantly, for most companies, they often need to invest a lot of cash when innovating, especially for high-tech companies like Apple, The R&D investment in the early stage is very huge, and without the help of investors, it will be difficult for Apple to reach today's heights. <>

Secondly, for Apple, they have always insisted on innovation and achieved new developments. Apple's contribution to the mobile phone industry is the largest, from the previous button phones and flip phones to today's smartphones, Apple has played an indelible role. Especially for Steve Jobs, the godfather of Apple, he completely subverted the entire mobile phone manufacturing industry by himself, and Jobs played a vital role in the current shape of the entire mobile phone.

And the Apple operating system created by him, Apple's mobile phone is also constantly innovating, constantly overthrowing its original model, and it is innovation that makes Apple invincible. <>

Finally, Apple's software and hardware ecosystem has laid a good foundation for Apple's sustainable development. For Apple, whether it is his iOS system or Apple's various hardware, he hopes to create an ecosystem, so that consumers can hardly extricate themselves when they enter this system, and in this way to increase the stickiness of users, so as to increase their sales profits, so it is inseparable from Apple's efforts to reach today's level.

Apple's market value has reached 3 trillion US dollars, and the reason why Apple's market value has reached such a high level is because Apple has been established for a long time, and Apple mobile phones have always had better quality than ordinary domestic machines, and China is the largest number of users of Apple mobile phones.

I think it's mainly because there are so many consumers who use this product, so it's normal to be able to reach such a high market capitalization, and basically most people around me have Apple products.

Because Apple itself is strong and is the industry leader. And Apple's ability to achieve such a high valuation is also related to the U.S. stock market itself.

I think the first thing is because there are many consumers who use this product, so it is normal to reach such a high market, and most people around them are based on Apple's products.

The screen display of the Apple mobile phone is accurate, the straight screen is not touched, the series of processors I would like to call the strongest, the camera liquid camera head, the original phase rubber sock machine is really difficult to make people not love Liang Shuji, self-developed chip system.

Apple's products are still very easy to use, and the cost performance is also very high, and the patience is also very good.

For Apple, the reason why it has been able to make the market value reach $3,000 billion is inseparable from its continuous innovation and development and successful marketing strategy. <>

First of all, for Apple, it has always been a leading innovator in the field of mobile phones. From the traditional mobile phone industry to the current smart phone, Apple is the leader of continuous innovation in the entire mobile phone field, and for the contribution of the entire smart phone, Apple has made a unique application role, especially for Apple's godfather Jobs, he is relying on the innovation ability of one person, so that the entire mobile phone industry has undergone earth-shaking changes, from the previous various flip phone button mobile phones to the current smart touch screen, These major changes in mobile phones are inseparable from Apple's pursuit of innovation and continuous search for new development opportunities, and for Apple itself, it regards innovation as its unswerving mission, which is also an important factor for Apple to always be in a favorable position. <>

This is for Apple, it has a more mature and correct marketing strategy, when Apple was just launched, due to its unique innovation, often using the way of hunger marketing, so that Apple's brand value and luxury goods have a certain binding relationship, and Apple is also very good at marketing, through a variety of ** to let their brand go deep into the minds of every user, so for some users, Apple is bound to high-end models, in such a situation, Apple seems to have become a status symbol, so it has largely given Apple the right to set prices. This is also an important factor why Apple can still have the right to sell under the fierce competition in the mobile phone industry today. <>

Finally, for Apple, the products it launched also focus on building its own ecosystem, from Apple mobile phones to Apple computers to tablets, and then to a variety of peripheral accessories, Apple has created a relatively complete ecosystem.