What is the content of retail e commerce?

The retail industry is an important way to realize the value and use of various commodities, an important window to reflect the achievements of a country's material civilization and spiritual civilization construction, and shoulders the important task of promoting production, prospering the market and meeting the needs of the people's life in many aspects. The development process of China's retail enterprises is also a process of continuous expansion of the application scope of information technology in the retail industry. In just over 20 years, the information technology of China's retail industry has grown from scratch, from low to high, and has gone through the road that took nearly half a century to complete abroad, and has achieved remarkable results.

At present, nearly 100 large chain shopping malls in China have opened online chains, and some large supermarkets and department stores are also starting to build their own e-commerce systems and trading platforms. According to the relevant data in 2002, among the more than 1,700 e-commerce enterprises in the country, there are about 1,100 enterprises engaged in retail e-commerce. The main online sales were books, CDs and computer hardware, but communications and home appliances also showed great market potential in 2002.

Online shopping and online ticketing will be a consumer e-commerce market with great potential.

But overall, China is still in a very immature stage, and the size of transactions is much lower than that of developed countries. Moreover, the proportion of Internet users participating in online transactions is also far from that of developed countries. According to an online questionnaire survey, only 4 out of 10 Internet users in China are satisfied with online transactions.

However, the satisfaction of global netizens with online transactions is much higher, which fully indicates that the service quality of China's retail e-commerce enterprises needs to be improved.

Online retail is a typical application of e-commerce online retailing.

Online retail (e-retail) refers to the sale of goods or services for individual or household needs through the Internet or other electronic channels. Online retail (B2C C2C) refers to the commodity trading activities of the two parties to the transaction using the Internet as the medium, that is, the organization and transmission of information through the Internet, which realizes the transfer of ownership of tangible goods and intangible goods or the consumption of services. Buyers and sellers can realize transaction information query (information flow), transaction (capital flow) and delivery (logistics) through e-commerce (online) applications.

Online retail is an e-commerce activity aimed at end customers (as opposed to productive customers) and therefore falls under the category of B2C (business-to-consumer) e-commerce.

E-commerce Internet retail and e-commerce other integrated retail are two different types of retail models in the field of e-commerce, and they have the following differences:

Other integrated retail refers to sales in channels other than e-commerce platforms, such as TV shopping, mobile apps, social networking**, etc.

2.The sales methods are different: Internet retail is mainly based on online shopping, and consumers complete the shopping process through ** payment and express delivery; Other integrated retail may use different sales methods, such as TV shopping can be ordered through **, mobile applications can provide QR code shopping, etc.

3.Different consumer experience: Internet retail usually provides a more convenient and flexible shopping experience, consumers can browse products anytime and anywhere, compare and evaluate, and enjoy the convenience of fiber payment and fast delivery; The consumer experience of other integrated retail may be limited by specific sales channels and shopping methods.

4.The competitive environment is different: Internet retail is easy to attract a large number of consumers and merchants to participate because it is based on the Internet platform, and the competition is fierce; Other integrated retailers may face less competition because they may have specific channels or unique ways of selling.

5.Operating costs are different: Internet retail usually has lower operating costs than other comprehensive retail, because it can save the physical store rent, decoration, personnel and other expenses in traditional retail; Other integrated retailers may need to invest more resources and costs to support specific sales channels and marketing methods.

It is a shared chain platform built by Zhongbiao Yunke based on blockchain technology. The brand stores the goods in one of the cargo banks, and then Zhongbiao Yunke accurately pushes them to more than 4,000 downstream channel scenarios through big data to achieve the matching of people and goods between consumers and brands.

It should be noted that Internet Embedded Retail and other integrated retail are not completely mutually exclusive, many e-commerce platforms provide diversified sales channels, and integrated retailers will also use Internet platforms to sell. As such, they are not isolated concepts, but rather different sales models that are covered in the field of e-commerce.

Summary. Hello dear, what kind of e-commerce model does the online retail industry usually belong to? Answers for you:

It belongs to the B2B e-commerce model, and the B2B model refers to a kind of Internet market field, which is a marketing relationship between businesses and businesses. The B2C model is referred to as business-to-customer in Chinese, and "business-to-customer" is a model of e-commerce, that is, commonly known as commercial retail, which directly sells products and services to consumers, such as Tmall. The C2C model is person-to-person, that is, a shop-in-store distribution system, such as a small store.

What e-commerce model does the online retail industry usually belong to?

Hello dear, what kind of e-commerce model does the online retail industry usually belong to? Answer for you: It belongs to the B2B e-commerce model, and the B2B model refers to a kind of Internet market field, which is a marketing relationship between businesses and businesses.

The B2C model is referred to as business-to-customer in Chinese, and "business-to-customer" is a model of e-commerce, that is, commonly known as commercial retail, which directly sells products and services to consumers, such as Tmall. The C2C model is person-to-person, that is, a shop-in-store distribution system, such as a small store.

Related extensions: Transaction payment modes mainly include the following: B2B is business-to-business online transactions B2B refers to business to business, that is, business (generally refers to business) to merchant e-commerce B2C (business to customer) is one of the e-commerce categories according to transaction objects, that is, it means the e-commerce of commercial institutions to consumers.

This form of e-commerce is generally based on the online retail industry, mainly with the help of the Internet to carry out sales activities. C2C stands for e-commerce between consumers and consumers. For example, if a consumer has an old computer and sells it to another consumer through an online auction, this type of transaction is called C2C e-commerce.

C2B is a type of e-commerce model, which is customer-to-business. The consumer-to-business (C2B) model, which first became popular in the United States, may be an interesting experiment. The core of the C2B model is to form a strong purchasing group by aggregating a large number of users, so as to change the weak position of one-to-one bidding of users in the B2C model, so that they can enjoy the benefits of buying a single commodity with the largest wholesaler.

At present, very few domestic manufacturers really fully adopt this model.

The new ideas for the development of e-commerce in China's retail industry have the following significance:

1.Injecting new vitality into China's economy: With the development of mobile Internet and cloud computing technology, e-commerce has become one of the representatives of the new economy, which can inject new impetus and vitality into China's economy.

2.Promote the transformation and upgrading of the retail industry: realize the integration of online and offline, offline and online, as well as the transformation and upgrading of traditional retailers, so that the retail industry will develop in a more intelligent, digital and diversified direction.

3.To meet the diversified needs of consumers: consumers pay more and more attention to quality and service, the development of e-commerce provides consumers with a more convenient and fast shopping experience, but also to meet the continuous improvement of consumers' needs for diversification and personalization.

4.Promote the internationalization of China's economy: E-commerce is a global development trend, and China's e-commerce enterprises can make China's economy more closely connected to the global market with the help of international platforms and globalization strategies.

5.Enhance China's innovation and core competitiveness: The development of e-commerce requires a lot of technology research and development and talent support.

In terms of technological innovation and service innovation, e-commerce enterprises will improve their own innovation capabilities, enhance their core competitiveness, and promote China's important development strategy to win the future.

To sum up, the new idea of developing e-commerce in China's retail industry is of great significance. The state should increase policy support, guide e-commerce enterprises, strengthen technology research and development and talent training, and promote e-commerce innovation and development, so as to achieve the goal of economic transformation and upgrading and high-quality development.

E-commerce is classified by subject: business-to-business (abbreviation: B2B or B to B) e-commerce model.

The B2B e-commerce model is based on the integrated management system of production, procurement, and business support and the exchange of information and materials, and uses a database and exchange system to promote the "business step reorganization project" of the company, the company, the distributor and the manufacturer, so as to realize the rationalization of the business of the enterprise and effectively reduce the transaction cost and reduce the cost.

China's upstream and downstream customers are basically long-term fixed, the vast majority of raw material procurement and market distribution business are fixed between enterprises, B2B e-commerce should be the traditional large and medium-sized enterprises into e-commerce, the use of information network sources, comprehensive market and inventory management of the preferred way, it is conducive to reducing the cost of enterprise procurement and sales transactions.

E-commerce system features:

Enterprises need e-commerce systems to provide services for the whole process of online transactions and management to achieve business objectives through the implementation of e-commerce. Therefore, the e-commerce system should have various functions such as advertising, consultation, online ordering, online payment, electronic account, service delivery, consultation, and business management.

1. Online ordering.

E-commerce can use the mail or form in the web to interactively transmit information and realize online ordering. Online ordering is usually done on the product introduction page with a very user-friendly ordering prompt and ordering interactive format box.

When the customer fills out the purchase form, the system usually replies with a confirmation message to ensure that the order information is received. Ordering information can also be encrypted so that customer and merchant business information is not leaked. The shopping cart is just like a real-life supermarket basket, making it easy to make a one-time payment.

Second, the delivery of goods.

For customers who have already paid for the goods, the goods ordered should be delivered to them as soon as possible. If some goods are local and some goods are off-site, e-mail will be able to deploy logistics in the network. And the most suitable goods for direct delivery on the Internet are information products, such as software, e-books, information services, etc.

It can send goods directly from the electronic warehouse to the user.