The three advantages of social new retail, the advantages of the new retail model

1. What are the three advantages of social new retail?

1. Accurate positioning.

In third-, fourth- and fifth-tier cities, due to historical reasons, the penetration of the retail industry is insufficient, resulting in a large number of mid-to-high-end consumer demand in this market being unsatisfied. On the one hand, in the Internet era, information circulation is convenient, and a large number of waist people who love well-known brand products have been precipitated in third-, fourth- and fifth-tier cities; On the other hand, market uncertainty often leads to brands generating a large amount of inventory, relying on precise positioning to quickly grow on WeChat.

2. Model innovation.

The most difficult thing to build in social new retail is the problem of trust, and the second is the problem of service capability. Only cooperate with the brand or the brand's designated ** business to ensure the best and lowest prices of all cooperative products; By strictly controlling brand products**, we can solve the most difficult user trust in social e-commerce.

3. Build barriers.

The battle between giants for fresh new retail has fallen into a stalemate, except for conceptual innovation, which has not formed enough differentiation with potential competitors. Another reason is that these new retailers do not form barriers to each other, and the more entrants, the more fierce the competition, and the worse the living environment.

2. What is the new retail model?

The construction of a consumer-centric business model reconstructs the relationship between brands and consumers, shifts from a supply-demand relationship to a community-based relationship, and enables the new retail model to gain a competitive advantage in the model. Combined with the enterprise business architecture, the omni-channel upgrade is carried out to realize the new social retail model of online and offline channel scenario-based, user digitization, and marketing intelligence. Community economy building, building a community economy system around brand users, in-depth operation of user communities, converting users into brand assets, and improving retail efficiency.

The new retail model is a new type of sales model that combines online and offline and logistics, due to its many advantages, it will become the mainstream sales model in the future, and the advantages of the new retail model are mainly as follows:

1. No one sells, which greatly saves labor costs. The biggest advantage of new retail is that consumers can purchase independently, without manual management, which can greatly save labor costs.

2. It has the advantage of e-commerce and can meet the timeliness consumption. The new retail model has the advantages of e-commerce, which can accurately obtain consumers' ideas through the network and guide consumer consumption, while new retail can meet consumers' timeliness and impulsive needs.

3. Scenario-based experience infiltrates products and services. The new retail model will place the product in a certain scene, create a scene for consumption, and arouse the desire of consumers.

4. Advanced technology. As technology continues to emerge, some of the leading retail companies will continue to apply the latest technology to enhance the consumer experience while reducing operational efficiency and costs.

First: socializing.

Third: live streaming.

Live broadcast will be the most scene of the sales situation in the future, regardless of all walks of life, you can show your products through live broadcast three-dimensional, and sell goods through the situation of live broadcast social networking.

But how to do a good job in live broadcasting, the more important thing is these three points: one is that the personal IP is in line with the brand, which determines the imprint in the hearts of fans, the second is the output content, which determines the number of your fans, and the third is the way of communication, which determines your transaction rate.

Fourth: Content.

In the new social retail model, it is also a relatively common way to implant products and sell goods through content information flow.

The first is the headline ecology based on self-improvement: that is, each headline author can implant his own headline store through the article, ****, headline applet and other commodity carriers, and obtain traffic through content output to achieve realization, that is to say, when fans are watching our content, they can also place orders directly through impromptu consumption in the future.

Fifth: Community.

In the future, no matter what kind of social + retail model is done, it is inseparable from the community. In the eyes of the workplace, social new retail is relatively easy to get started, and the work content is relatively flexible, and the most important thing is that it can be carried out in time outside of work. Through self-promotion, community, post bar and other cyberspace drainage, it can also be used as a sales scene to directly recommend goods and services for fans in the community to monetize.

Social new retail, to put it bluntly, is a new marketing model composed of social e-commerce + new retail. This new consumption scenario is that enterprises connect online and offline, realize the seamless connection of online and offline scenarios, and form a combination of punches. Merchants can provide the user experience of physical stores to online sales, so that physical stores can connect online information and logistics, and data support.

The so-called social e-commerce refers to the application of consumers in the e-commerce transaction process through social tools (small programs), which can be in the form of sharing, attention, consultation, interaction and other social circles, so that merchants can promote brands and products and reach the final transaction.

So, what are the models of social new retail?

Group building and publicity activities:

The merchant mini program fits the social attributes, and the merchant can share the live broadcast room, event posters, coupons, **, and seckill to potential customer intention groups with one click, and promote users to place orders**.

Mini Program**:

Set up membership points gameplay or multi-level membership rights and interests to effectively increase customer stickiness, which can bring the old with the new, and can also activate the team distribution problem. Members are consumers and promoters, saving money by buying and sharing to make money.

Social Fission:

With the rise of the community economy, Internet celebrity economy, micro-business and self-development, social e-commerce has also been born, especially in the past two years, social e-commerce has been very popular. Pinduoduo successfully squeezed Vipshop out of Vipshop and ranked among the top three e-commerce companies in China, while traditional e-commerce giants have also entered social e-commerce. Social e-commerce in the broad sense includes micro-business and micro-business, while social e-commerce in the narrow sense is through social functions, word-of-mouth, interaction, and sharing.

Generally speaking, social commerce can be divided into three types:

Shopping guide social e-commerce.

Content-based social e-commerce.

Platform-based social e-commerce.

The popularity of social e-commerce is a trend in the new retail era, but in the final analysis, social e-commerce is just a channel to expand e-commerce, he is still e-commerce, product quality, service, chain and consumer experience are also eternal topics.

New retail is based on the Internet, supported by the application of big data, cloud computing and Internet of Things technology, integrating the first chain and physical stores, adopting an online + offline omni-channel business model, taking consumers as the core, and developing a retail operation model in a coordinated manner with modern logistics.

First, channel integration.

The new retail business model is more integrated in channels, and merchants can easily and quickly connect with online e-commerce platforms, social platforms and offline physical stores. The terminal channels of various retail outlets are more integrated, and the deep integration of data is achieved through the development of big data. Both merchants and consumers have a new experience, and the choice of micro-businesses on the new retail platform is no longer only focused on micro-businesses, but also expanded to other channels.

2. Digitalization of operations.

I believe that many friends who do micro-business can feel that today's operating system is more convenient and concise, and more convenient in data management. Through the construction of a variety of retail scenarios, the precipitation of commodity, marketing, transaction and other data, a deeper understanding of consumer psychology, for the operation direction of the brand to provide data basis.

Third, the store is intelligent.

With the upgrading of payment technology, people have become accustomed to paying with mobile phones, and enterprises can carry out more comprehensive management of IoT devices such as smart touch screens, smart shelves, and smart cash register systems. Intelligence can not only bring convenience to enterprises, but also enhance the store experience, improve shopping convenience, and to a certain extent, promote customers to quickly make transactions.

1.Value. Find your own value, let your skills grow on your body, become a better self, altruistic spirit, and win-win cooperation.

2.Flow rate. Create your own traffic pool and find your own users.

Precipitate your own label attributes, build a personal brand, have personal influence, and enhance attention.

4.Relationship. Be a person who makes others feel reliable, and be recognized and respected.

5.Deal. Whether it is selling tangible or intangible products, there are customers and influencers in the fight, others like you, trust you, and are willing to cooperate and communicate with you, and the transaction is the inevitable result.

6.Fission. Have your own community, operate with heart, have your own private domain traffic, copy and empower the ability of community operation, and share your own changes and growth, make better partners than yourself, cooperate with excellent partners, and grow with each other, from quality to mass production.

In the 5G era, I was exposed to social new retail, which made me feel the power of "social", and also opened up a beautiful scene that has never been seen before.

The beauty of the soul is better than everything, especially they are very beautiful, I can't take my eyes off, some people just deserve to be appreciated from the inside out.

I immediately deviated from the very emotional and serious topic.

Alas, in short, some people who are beautiful, hard-working, self-disciplined and rich really like it and are fascinated.

I'm trying to be that kind of person, oh hee-hee.