What are Swarovski crystals made of?

Swarovski's misleading keyword for Chinese consumers is not crystal, but artificial. First of all, the word crystal, in many cases, is a common name, such as crystal nails, crystal lamps, I buy a pair of plastic sandals can be called crystal shoes, but these things are not natural crystal! Everyone knows that!

So when Swarovski entered China, he called himself crystal and there was nothing wrong with it! Not a translated pot at all! It's not a pot that consumers misunderstand!

Consumers are not obligated to understand the gemological name of everything, my phone case is set with diamonds, and my nails are sticked, but everyone knows that it is not a diamond, and that is enough, and as for what is it, is it plastic? Glass? Resin?

Unimportant! Just look good! Is that right?

In the same way, what sapphire watches, glowing crystal balls, crystal princess shoes, jade cabbage, I always call them industrial products! Therefore, whether Swarovski is crystal or not is not actually the focus of misunderstanding, the focus is on "natural". The Chinese have a long-standing idea that what is natural is good, and what is artificial is bad.

This idea is actually nonsense, but it has a deep impact on China's ornament consumer market, and anything that is "natural" and "handmade" will increase in value. So the biggest problem with Swarovski is that they never advertise that they sell natural crystal, but it is several times or even dozens of times higher than ordinary crystal crafts on the market! So in the eyes of consumers who don't have an in-depth understanding and just enter the store to see - such an expensive thing must be natural real crystal - can such a big store still sell fakes - such an idea!

This is the source of the misunderstanding! Because in the eyes of most Chinese, natural = true = expensive, artificial = fake = cheap. Therefore, when encountering real man-made and expensive crafts like Swarovski, consumers are confused, and they don't play cards according to the routine!!

That's right, Swarovski is such a non-routine jewelry brand – or should I call it a craft brand? The biggest problem of its implementers is that although they have never advertised that they are selling natural crystals, their marketing methods, positioning, tonality, audience, and store decoration are all based on jewelry, which has also caused consumers to misunderstand the brand to a certain extent. When I had a question about Swarovski before, many friends were fooled by the fact that his accessories were glued and fell off when worn, and there was also the problem of the alloy tray and chain fading.

Although some people will say that Swarovski's artificial crystals are worn and played with fashion. That's right, he's just a thing to wear and play, but his ** is not the price we think we think is to wear and play. This is the biggest drawback of Swarovski.

As for whether it is crystal or glass, it is not so important, after all, real natural crystal is not expensive, so consumers and translators do not carry this pot.

Austrian crystal. It's glass crafts.

Commonly known as artificial glass beads.

<>1. Crystal is a kind of gemstone, quartz crystal, which belongs to the quartz group in mineralogy, and the main chemical component is silica, and the chemical formula is SiO2.

2. When pure, colorless and transparent crystals are formed, and when they contain trace elements such as AL and FE, they are purple, yellow, brown, etc., and different types of color centers are formed by irradiating trace elements, producing different colors, such as purple, yellow, brown, pink, etc. Containing associated inclusions are called inclusion crystals, such as hair crystals, green ghosts, etc., and the inclusions are rutile, tourmaline, actinolite, mica, chlorite, etc.

3. Western countries believe that as long as it is transparent, it is crystal (crystal), so the word crystal includes colorless transparent glass (K9 class, ordinary glass is blue), and also contains natural crystal ore. The ancient Chinese crystal names are more than 10 kinds of names such as water spirit, water blue, water jade, and spar, which are purified in the "He Han Sancai Tuhui". Therefore, in order to make it easier to distinguish, rockcrystal is usually used to refer to natural crystal.

Yes, Swarovski mainly produces artificial crystals.

Swarovski itself is a man-made crystal product, not all-natural, and is known for its cutting process and design. Today, however, the old and mysterious company remains family-run, passing down the crystal-making process as a trade secret from generation to generation, and owning patents and awards related to crystal cutting.

Since the beginning of this century, Swarovski's crystals have been recognized around the world as the embodiment of quality, brilliance and high precision, laying the foundation for Swarovski's success. Swarovski's charm comes from the quality of the materials and the manufacturing methods used. As for the details of the unique manufacturing method, it will not be disclosed to outsiders.

Swarovski is the world's leading manufacturer of precision-cut crystals for fashion, jewelry, lighting, architecture and interior design.