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The linear model is one-directional, and the feedback link is added on the basis of the cybernetic model, so that the communication mode changes from one-way to two-way, emphasizing the two-way interaction of social communication. Social Systems Theory.
On the basis of the cybernetic model, the model integrates the whole social communication into the social system, and believes that social communication is the link that maintains the operation of various subsystems of society, and only with the dissemination of information can the social systems operate smoothly.
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There are certain similarities and differences between linear models, cybernetic models, and social system models from the perspective of communication.
First, the linear model treats communication as a one-way flow process, which reveals the basic elements of communication, but fails to fully consider human and social factors. The cybernetic model introduces the concept of feedback on the basis of the former, and regards communication as a circular, balanced self-regulating system, but also ignores the social context of the communication process. The social system model further examines transmission into a macro social context, and sees communication as an integral part of the overall social process.
Secondly, both the cybernetic model and the social system model emphasize the two-way interaction of communication, but the social system model emphasizes the role of communication as a link within the social system, believing that only through the dissemination of information can the social systems operate smoothly.
In general, these three models are important stages in the development of communication studies, which understand and explain the phenomenon of communication from micro and macro perspectives, respectively.
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Linear burn mode is to first look at the color information of each channel, and then reflect the painted color by reducing its brightness to darken the color of the base color of the image.
Cybernetic model: A mode of communication process with cybernetics as the guiding ideology. The "one-way linearity" was changed to "two-way circularity", and the "feedback" mechanism was introduced.
The main results of "process research" are models: linear models, cybernetic models, and social system models. Lasswell decomposes the communication process into transmitters, recipients, messages, media, and effects, that is, the 5W model.
R. Braddock added two links, situation and motivation, and turned it into a 7W mode. There are three basic types of models in communication: linear models, cybernetic models, and social system models.
Traditional linear model: Represented by the Lasswell and Shennon-Weaver models, propagation is expressed as a linear, unidirectional process. Ignoring the constraints of feedback and social processes on the communication process.
Thank you for the points.
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There are significant differences between linear models, cybernetic models, and social system models from the perspective of communication.
The linear model treats communication as a one-way flow process, emphasizing the basic elements of communication, but fails to fully consider human and social factors, and ignores the content of information and the effect of dissemination. This pattern is exemplified by Lasswell's 5W mode.
The cybernetic model introduces the concept of feedback on the basis of the ** sex model, and regards communication as a circular, balanced self-regulating system. This model emphasizes the two-way interaction of communication, but still ignores the social context of the communication process.
The model of social systems builds on these two models, placing communication in a macro social context and considering it as an integral part of the overall social process. This model emphasizes that social communication is the link that maintains the operation of various subsystems of society, and only with the dissemination of information can social systems operate smoothly.
In conclusion, these three models represent the development process from a micro perspective to a macro perspective in communication research, and at the same time, it is also a process that gradually moves away from simplification.
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The cybernetic model emphasizes feedback, and the social system model emphasizes the interaction between subsystems to form the overall social system.
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Similarities and differences between cybernetic and social system models
1. Same: 1) The relevant propagation elements are the same;
2) Both have cyclic feedback.
2. Differences:
1) The cybernetic model addresses the propagation element, i.e., the internal structure problem. What is examined is a single transmission process at the micro level; Lack of attention to factors other than communication; It is impossible to reveal the general picture of social communication.
2) The social system model addresses external conditions, i.e., external structures. The communication process is clearly described as one of the social processes, and the communication process is examined in the context of the overall social process.
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