How to view the acquisition of Kingway Beer

Decision failure. Excessive mine construction. Causing tremendous operational pressure. Plus several financial storms. and later competitors to seize its most important market - Shenzhen.

Coupled with the lack of strain at the decision-making level. Since then, several key markets have also fallen.

The Group's profitability has dropped significantly. This is where their competitiveness begins. Laying the groundwork for the overwhelm that followed.

Competition is inevitable. Jinwei can't maintain its market share like Zhu Beer to maintain its core competitiveness. Just boil the passive points.

In the years that followed. The consequences of Kingway's annual losses began to trickle down to the working class below.

Most of the companies under the Golden Way Group lose money every year. And there are quite a few of them. The treatment of its employees has remained at the same level since 2005.

Since the treatment is also uncompetitive. And the gap is far from it. There is a constant loss of talent.

Internal operations are sluggish. The hearts of the people are lost. Even the capital to play the "favor card" has been lost.

can only "draw bread to satisfy hunger". This is the best in the world.

Plus prices in recent years**. The cost of raw materials has skyrocketed. Unfortunately, add a few more policy costs.

Internal and external troubles have caused the original dying Jinwei Group to finally be overwhelmed. (Because of its owner.) Guangdong Group. Utter disappointment. will be its assets**).

The Kingway Beer brand is owned by Kingway Beer Group**** (formerly known as Guangdong Beer Group****). Kingway Beer Group is a listed company in Hong Kong (****124) and a holding company of Guangdong Holding Group, the largest enterprise in Hong Kong. Using traditional German craftsmanship to brew beer, Kingway Beer innovates on the basis of maintaining mellow and refreshing flavor, and has a unique international mellow taste.

Kingway beer products include more than a dozen series such as old Jinwei, Jinwei Chunsheng, Jinwei Jinchun, Jinwei 2008, green Jinwei, etc., which are mainly sold in Guangdong Province, and are also sold to more than 20 provinces, municipalities and autonomous regions such as Tianjin, Sichuan, Xi'an, Guangxi, Fujian, Hunan, Jiangxi, Jiangsu, Anhui, Shaanxi, Heilongjiang, etc., as well as overseas markets such as Hong Kong, Macau, Southeast Asia, Canada and Panama**. Recently, China's first department store online is ready to engage in three sub awards** cars, houses, free gifts, and tens of millions of yuan in red envelopes.

Industrial optimization. Hungry, hungry, starved to death Half-dead like this should have been bought out a long time ago.

The only constant in the world is change.

Jinwei's current sales are managed by packages, and nearly 100 million profits enter the pockets of customers abnormally every year, while shareholders and employees have no returns, what do you say this means?

It's just that many leaders of the company are too greedy, and according to the national criminal law, there are many people who can be shot, especially the one surnamed Zhang, and many of the company's big customers have not been blackmailed for so many years! Why are the state supervision departments going???

First, Jinwei Beer is the largest enterprise in Guangdong Province in Hong Kong, Guangdong Investment Holdings.

Third, the snowflake acquisition is a way for China Resources Corporation (a state-owned enterprise) to implement a monopoly in the beer industry. At present, CR Snow Beer operates nearly 90 breweries in China, and its Snow Beer brands and more than 30 regional brands occupy a total share of the Chinese beer market.

I don't know if the wine is good or not, but the sales are definitely not good. Acquisitions are not necessarily bad, as long as it is Jinwei.

China Resources implements that if you can't do it, you will buy you.

The central enterprises have financial advantages, and the background is hard.

At that time, I couldn't do a good job as a supermarket in Shenzhen, so I acquired Wanjia, the first local supermarket brand in Shenzhen at that time, and acquired Jinwei, which was just a repetition of the old trick.

Product name: 12 degrees Kingway beer (old Kingway).

Green Food Certification Number: LB-47-0407190919A Packing: 640ml 24 plastic box.

Product weight: net weight gross weight 14kg

Main raw materials: water, high-quality malt, rice, hops.

Concentration: 12°

Alcohol: Shelf life: 360 days.

Product name: 8 degrees boutique super cool Kingway beer.

Green Food Certification Number: LB-47-0407190911A Packing Specification: 640ml 12 Cartons.

Product weight: net weight gross weight 14kg

Main raw materials: water, high-quality malt, rice, hops.

Concentration: 8° Alcohol:

Shelf life: 280 days.

Product name: 10 degrees crystal pure raw Jinwei beer.

Green Food Certification Number: LB-47-0407190915A Packing Specification: 330ml 24 Cartons.

Product weight: net weight gross weight.

Main raw materials: water, high-quality malt, rice, hops.

Concentration: 10°

Alcohol: Shelf life: 270 days.

Product name: 11 degrees refined Kingway beer.

Green Food Certification Number: LB-47-0407190918A Packing Specification: 500ml 12 Cartons.

Product weight: net weight 6kg gross weight 11kg

Main raw materials: water, high-quality malt, rice, hops.

Concentration: 11°

Alcohol: Shelf life: 360 days.

Product name: 11 degrees pure raw Jinwei beer.

Green Food Certification Number: LB-47-0407190917A Packing Specification: 640ml 12 Cartons.

Product weight: net weight gross weight 14kg

Main raw materials: water, high-quality malt, rice, hops.

Concentration: A: 10° B: 11°

Alcohol content: a: b:

Shelf life: 270 days (export) 180 days (domestic sales) Product name: 11 degrees Jinwei beer.

Green Food Certification Number: LB-47-0407190916A Packing: 640ml 12 plastic box.

Product weight: Main raw materials: water, high-quality malt, rice, hop water.

Concentration: 11°

Alcohol: Shelf life: 360 days.

Two days before the start of the 2007 season of the Chinese Super League, Shenzhen enterprises put on "clothes" for the Chinese Super League, which they thought would "run naked." The reporter learned from a well-informed source yesterday that Shenzhen Jinwei Beer Group, which had sponsored the Shenzhen football team last season, spent 38 million yuan to become the main sponsor of the Chinese Super League.

The Chinese Football Association has tentatively scheduled the press conference of Jinwei's title to the Chinese Super League today, and the venue is basically set in Beijing.

Nan Yong, vice chairman of the Chinese Football Association, flew to Shenzhen on the evening of February 28, accompanied by Li Shaohui, secretary general of the Shenzhen Football Association, and met with Ye Xuquan, chairman of the board of directors of Jinwei Beer Group. Although the news of Jinwei's sponsorship of the Chinese Super League came a little suddenly, the contact between Jinwei and the Chinese Football Association on the sponsorship of the Chinese Super League did not begin in recent days. Li Shaohui, who mediated from it, refused to disclose any details, and the reporter learned from other sources that the amount of Jinwei's sponsorship of the Super League was 38 million yuan, but this figure was not confirmed by the relevant parties.

Shenzhen Jinwei Beer Group in the 2006 season had 12.6 million yuan to name Shenzu, but the cooperation with Shenzu and its investor Yang Saixin in the season was not pleasant, and at the end of the season Jinwei announced that it had broken up with Shenzu. Despite this, Jinwei Beer still tasted the sweetness in the process of using football as a carrier to promote the corporate brand, and Jinwei is expanding its industry in some large cities in China, almost all of which have Chinese Super League teams, so naming the Chinese Super League should be a win-win situation for the Chinese Football Association and Jinwei.

It is reported that the signing ceremony and press conference of the two sides was originally scheduled in Shenzhen or Wuhan, where the opening ceremony of the 2007 Chinese Super League season is located, but after consultation with Jinwei, the Chinese Football Association changed its decision, and the press conference will be held in Beijing on March 2.

Ye Xuquan, chairman of the board of directors of Shenzhen Jinwei Group, was interviewed by reporters last night, and when asked whether Jinwei was named after 38 million yuan, Mr. Ye replied in a hearty and loud voice - "No comment"! But he then added: "No comment at the moment! ”