What is a distribution system? What is a distribution system and what does it mean

1. What is the distribution system?

To put it bluntly, it is to use the concept of "distribution" to open up the relationship chain between ** merchants and distributors, carry out low-cost new conversion, and obtain more traffic resources. The distribution system is to use the Internet to develop distributors and establish a perfect channel distribution system.

Second, the role of the distribution system?

1.Development online**.

Merchants develop online through the distribution system and become merchants. By promoting their products online and marketing online, merchants can set up their own distributors, such as college students, mothers, express station owners and other groups, and sell goods as "shop assistants" to earn commissions and shares.

2.Merchandise management is available.

3.Perfect membership management.

The distribution system supports merchants to manage their own members, collect a batch of customer information, turn old customers into subordinate distributors, and realize new conversion and repurchase again.

4.Support distribution**.

The distribution system supports the development of distributors** to the next level of distributors, distribution for all, and earn a certain commission share or reward. The traffic dividend of merchants relying on online and offline marketing to sell goods has slowly faded, and the community effect has become the focus of merchants.

5.Full trading features.

The distribution system makes the shopping scene of merchants more diversified, and the traditional transaction method cannot meet it. The distribution system provides complete transaction functions, realizes offline cashiering, online transaction payment, and improves the shopping experience of consumers.

Macroscopically speaking, distribution is a marketing tool, which is fission-oriented, with the ultimate goal of achieving performance growth. At first, it was a sales model applied between brand owners and franchisees. Later, it was often used for fission activities between old and new customers.

The application of the distribution model needs to have several necessary factors: the design of the distribution model, the tools for the implementation of the distribution model, and the groups of distribution activities.

To improve the success rate of distribution is to study how to do a good job in distribution and how to optimize the final effect of distribution activities; It can be prevented in advance and improve the success rate from the three aspects of distribution plan, distribution tools, and distribution execution.

The distribution system refers to the enterprise through the Internet to organically link the first rock transport Zhengshang and the dealers, for the company's business operation and cooperation with the first partner to provide a new model.

Merchants, branches and distributors can submit business documents in real time, inquire about products and inventory status, and obtain market, sales information and customer support, which realizes the end-to-end chain management between merchants, branches and distributors, and quietly shortens the supply and marketing chain.

With the help of the extensibility and convenience of the Internet, the new model makes the business process no longer limited by time, place and personnel, and the work efficiency and business scope of the enterprise have been effectively improved.

The meaning of distribution is the establishment of sales channels, distribution channels, or marketing channels, refers to the process of transferring a certain good or service from the producer to the consumer, obtaining the ownership of the goods and services to help transfer the ownership to all enterprises and individuals. However, it does not include ** quotients, auxiliary quotients, etc.

The distribution channel is composed of manufacturers at the beginning of the channel, consumers at the end of the channel, and marketing intermediaries such as merchants, middlemen and merchants between manufacturers and consumers.