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Hello, if you want to increase the popularity of the live broadcast room, you must first understand that the popularity of the live broadcast room comes from?
1.Private domain traffic.
Private domain traffic is the fans accumulated by your own store, whether it is the on-site traffic of the ** buyer group, or the off-site traffic of the WeChat group or Yutang, the private domain fans have one thing in common, that is, the buyer has placed an order from your store and has an understanding of your store's products, which is not unfamiliar. For this part of the resources, what we have to do is to shift this part of the fans from the purchase habit of searching and placing orders to the live broadcast room to buy, such as issuing coupon previews in the live broadcast room in the group chat, and the live broadcast previews are relatively attractive to this part of the fans.
2.Referral traffic.
This kind of traffic is how many people the weight of the official comprehensive live broadcast room will push your live broadcast room to, which is related to the popularity and conversion rate of the live broadcast room. For example: When you introduce the selling point, there will be users who say it in the comment area"It's really not expensive, I'm an old fan of your family"When new users enter the live broadcast room and are attracted by these words, the conversion rate of the live broadcast room will increase.
3.Paid traffic.
When it comes to paid traffic, many people may first think of the through train live broadcast drainage, but in fact, the most effective thing has to be**Own official activities, such as New Power Week, National Product Festival, etc., you can clearly feel the support for the live broadcast sector, this double 11 purchase of goods can go directly to the live broadcast page without going through the details page, and some new live broadcast drainage tools will be provided at that time, such as the double eleven live broadcast battlefield must be well utilized.
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In the Douyin live broadcast room, the top three of the list usually refer to the leaderboard, whoever swipes more gifts will be ranked higher, and the top three who brush the most gifts are called the list.
First, the list. Second, the third list.
Douyin is on the list refers to the popularity of the leader, and the popular avatar and name can be seen in the list of popularity. Not on the list means that the popularity is not logged in, and there is no band and name, only the number is displayed. It should be noted here that the Douyin popularity ranking only shows the top 100 people, and the avatars on the list show up to 100 people.
5 major indicator data that you must understand to play Douyin live broadcast!
1. Interaction rate.
The number of interactions mainly includes the number of audience comments, likes (double clicks), gifts (the number of gifts that the audience swipes for you), the number of people who join the fan group, the number of people who click on the shopping bag in the live broadcast room, and the number of people who share your live broadcast room.
2. Likes.
5,000 likes in a small live broadcast room of about 50 people are considered passing, 10,000 likes are considered excellent in an hour, and the data in the live broadcast room of 100 people is doubled. (And so on, in proportion to the number of likes).
3. Attention rate.
If the total number of visitors is less than 1,000, 1% will be considered passing, and 5% will be considered excellent The total number of audience members is greater than 1,000, 2% will be considered passing, and 5-10% will be considered excellent.
4. Payment rate.
5% Pass, 10% Excellent Algorithm: Number of Paying Viewers.
5. Retention rate.
For example, if 100 people enter your live broadcast room and 30 people stay, then the retention rate is 30%.
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If you want to increase the popularity of the direct bai broadcast room, Fang Du
There are many zhi in the law, such as not having a certain foundation of powder dao silk can spend money to invest.
If you have a fan base, you must grasp these existing traffic, release works when fans are active, and live broadcast at the same time can bring popularity to the live broadcast room.
In addition, I believe you have also found that many broadcasters are helping the live broadcast room to increase popularity through microphone interaction. Therefore, co-hosting interaction is a popular way to increase the popularity of the live broadcast room. In particular, interacting with the same account can not only improve the activity of the live broadcast room, but also attract the attention of the fans of the microphone host, so that the users attracted are also more accurate.
For example, this broadcaster, we can see on the live broadcast details page of Feigua Data that the peak number of people in the live broadcast room of the anchor is relatively stable, and we found that this anchor has the same type of anchor in the live broadcast room, indicating that the co-mic PK is likely to be helpful to the audience retention rate in the live broadcast room.
If you can't connect to the target broadcaster, it's okay to connect randomly, as long as it's an anchor, there must be fans, and attracting their fans to your live broadcast room can also help the live broadcast room increase popularity.
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Long-term accumulation of fans, off-site drainage, and another is team operation, but in the final analysis, content is king, and no good content can't be converted even if you buy traffic.
Ribbon fish data Douyin popular product rankings.
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It's not difficult, but there are few people who can do it. You must have a popularity base to retain people, so don't know how to ask again.
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A homepage link can easily help you get how many you want within 10w.
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For a successful live broadcast, preparation before the start of the broadcast is also very important. A good preparation for the start of the broadcast can well accumulate the initial popularity of the live broadcast room and lay the foundation for popularity, so as to get recommended streams and attract more new users**.
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Youchuang** community, very professional, the popularity has risen very quickly, search on the Internet, and the reviews are good.
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4.Constant updates: Update your content regularly to keep your audience's interest and enthusiasm and increase their viscosity.
5.Interact with the audience: Interact with the audience, their questions and concerns, so that they feel close to themselves, so that they have a good impression of their live broadcast room, and they will stay longer.
4.Constant updates: Update your content regularly to keep your audience's interest and enthusiasm and increase their viscosity.
5.Interact with the audience: Interact with the audience, their questions and concerns, so that they feel very close to themselves, so that they have a good impression of their live broadcast room, and the time they stay will be longer.
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