How does the live streaming of the mini program compare with Douyin, which one has more advantages?

The advantages of Douyin are obvious: the platform is big enough, there are many active customers, and the conversion rate is big enough. But the disadvantages are also obvious:

Most of the traffic resources have been divided by the head anchors, if it is a rookie anchor, there are basically no fans and there are not many goods, and it takes a long time to operate. Compared with a specialized anchor platform like Douyin, Mini Program Live has the advantage of building its own private domain traffic pool, that is, all ** live broadcasters are private customers, and there will be no disadvantage of the platform's commission. Because the live broadcast of the Mini Program is directly based on the WeChat platform, as long as people who follow the Mini Program, they can ** this live broadcast, and through the live broadcast, the Mini Program is recommended to more people, thus achieving the effect of benign fission.

It can be analyzed and compared from the following aspects:

1. Entry conditions: Douyin zero-threshold live broadcast settles, WeChat only provides Mini Program live broadcast components, merchants need to create live broadcast rooms independently, of course, merchants who do not have development capabilities can also find software development service providers to help complete the development and operation of the live broadcast room of Mini Programs.

2. The scene of the live broadcast of the Mini Program is usually: the user has already paid attention to the brand, and learned the live broadcast information of the brand from channels such as *** and WeChat groups, entered the live broadcast room, and interacted with the anchor. The cost of live streaming is also easier to control, so you don't have to worry about being commissioned, and you don't have to promise low prices to Internet celebrity anchors.

From the pre-warm-up, to the mid-term live broadcast, to the follow-up sharing diffusion, it can all be realized in WeChat. Not everyone has Douyin, but almost everyone has WeChat. WeChat's 1.1 billion monthly active users may be where its confidence lies.

4. User operation. Mini Program Live seems to be a better choice for deep cultivation of private domain traffic. The live broadcast of the Mini Program can be based on the brand's old users to attract traffic - through WeChat*** or WeChat group, inform users of the live broadcast information.

Users themselves are interested in the brand and pay attention to the product dynamics. Mini Program live broadcast can do a good job in the operation of existing users and improve the ability to convert private domains.

5. Product operation. The Mini Program side re-releases and promotions. The live broadcast of the Douyin platform, which uses anchors to drive traffic, can reach a wider range of people; The live broadcast of WeChat Mini Program can accelerate the transformation and penetration of online transactions in a closed loop.

Summary. Hello, glad to answer for you. If you bring goods on Douyin live broadcast, you must open a Douyin store.

Recently, Douyin has released new news, in order to further protect the rights and interests of consumers, Douyin will strengthen the control of live broadcasting, if the product is a small store, the product link in the live broadcast room will not be affected; If the product ** is a third-party platform, it will involve adjustments, and from October 9, the products of the third party** will no longer support entering the shopping cart in the Douyin live broadcast room.

Hello, it's a pleasure to answer for you. If you bring goods on Douyin live broadcast, you must open a Douyin store. Recently, Douyin has released new news, in order to further protect the rights and interests of consumers, Douyin will strengthen the control of live broadcasting, if the product ** is a small store, the product link of Liliang in the live broadcast room will not be affected; If the product ** is a third-party platform, it will involve adjustments, and from October 9, the products of the third party** will no longer support entering the shopping cart in the Douyin live broadcast room.

Well. So how to apply for the process on the online Douyin store.

1. Register Douyin and carry out real-name authentication in the settings 2. Open the window after real-name authentication 3. Find the sharing function of Shangsun Li Pin in the settings to complete the application for opening a store on Douyin. 4. Submit it for review, and you will be notified if the review is passed.

Summary. 1. Dataoke Alliance.

Dataoke is a relatively large platform, and there are more products in the Douyin delivery section, and there are many applications that can be registered.

2. Push the library.

Jingtui Library is a platform under the beautiful fold, and there are many products in the Douyin talent section, and there are many applications available, which is worth registering.

3. Good single library.

The products of the good single library are also relatively complete, and the number of applications and the pass rate are also relatively high, which is worth registering.

4. Menu network.

The number of product applications on the menu network is relatively large, and the applied goods often have express delivery numbers, but they can't receive the goods, and the customer service can't be contacted.

Douyin live streaming platform is the best.

1. Dataoke Alliance is a larger platform than Xunchonghuai, and there are more products in the Douyin delivery section, and there are many applications that can be registered. 2. The fine push library is a platform for the beautiful folding flag, and there are many products in the Douyin Daren Muyou section, and there are many applications for a lot, which is worth registering. 3. The products of a good single library are also relatively complete, the number of applications and the pass rate are also relatively high, and it is worth registering 4. The number of product applications on the selection network is relatively large, and the goods applied for are often courier number, but they cannot receive the goods, and the customer service can not be contacted, it is not recommended to register, and newcomers can try.

You can give it a try.

Live streaming is better, 01) From the perspective of traffic, the traffic in the live broadcast room is mainly brought to the live broadcast room through ** works, and the works can play a role in filtering user attributes. Another relatively large entrance is the live broadcast push mechanism, which has a specific push algorithm like the **push mechanism, which I will talk about in detail in the second section of this article. Did you find any?

There are two traffic entrances in the live broadcast, and the content of your work can also be sorted out from the live broadcast and some high-quality clips can be uploaded to the work. 02) From the point of view of product selection, it will be simpler than ** to bring goods, which is mainly divided into two categories. One is to choose daily necessities with a limited time and low price, such as toothpaste, laundry detergent, etc., and the live broadcast room should give people a feeling that if they don't buy it now, they will lose money.

Does this scene sound familiar? That's the experience when you're queuing up at the supermarket to pay. The second category is the shopping guide product, which has a characteristic of potato disturbance products, which is not easy to show the effect with a short **, and it takes more time to give users Amway.

Through less than a year of Douyin live broadcast operation, an e-commerce live broadcast room specializing in paper products has achieved an average of more than 1,000 live broadcasts, an average sales of more than 500,000 in the past 30 days, and a paper live broadcast room with a monthly volume of more than 1@桔子姑娘纸品0 million.

First, the vertical track accurately cuts into the boss lady, and the number is set to bring goods strongly.

Orange Girl Paper currently has a total of 10,000 fans, a total of 930 short ** works have been shot, open the Orange Girl Paper can be seen, the entire packaging is in place, blue V certification, nickname with brand name + industry, background picture with product map, personal profile also highlights the "post-90s entrepreneurship", "factory address", "and professional production of toilet paper for more than ten years" and other effective information points, increase users' awareness and trust in this.

If possible, they can play together.

Today I will tell you the secret of playing with Douyin!

1.Can play**, yard posture to prove that you have a source! Then you can put the source to **. Then put the product in the ** Alliance! In that case, many people in Douyin can sell goods for you.

2.If you don't have a supply! Then go play Taoke! Chiju can also bring goods live on the Douyin platform! You can ** the goods of the Douyin store, or the goods in the **** inside.

3.Don't put your eggs in one basket! If you have to choose a basket! Now it is recommended to play Tik Tok! Douyin live streaming is a trend!

4.If you have a source of goods, you can also open a Douyin store! That way, there will be a lot of people who will help you do distribution!

All right. That's all for today, I hope it helps you!

1. Kuaishou is aimed at customers: Kuaishou's user positioning is "social average person". The rapid distribution of users in second- and third-tier cities is determined by the China Sunflower Society. Abstracting all Kuaishou users into one person, he is equivalent to a "social average person".

Only 7% of China's population is in first-tier cities, and 93% of the population is in second- and third-tier cities, so the "average person" in second- and third-tier cities is declining.

2. Douyin is aimed at customers: The platform is generally young users tiktok, **and dance**are the main ones**, **divided into two categories: dance and creativity, and the common feature is that they all have a sense of rhythm.

2. Comparison of brand honors.

1. Kuaishou brand honor: On May 12, 2020, the People's ** China Brand Development Research Institute released the China Corporate Social Responsibility Leading Index of the China Brand Development Index, ranking 44th.

2. Douyin brand honor: On December 12, 2019, the "Huiju.com 2019 Hurun Brand List" was released, and Douyin ranked 36th with a brand value of 50 billion yuan; Ranked 16th in the "2019 Hurun Most Valuable Private Brand", and ranked 1st in the country in terms of brand value of film and television media in 2019.

3. Comparison of clean network actions.

1. Kuaishou Net Cleaning Action: On September 25, 2019, the Kuaishou community officially issued a penalty announcement and banned 39 high fans again.

2. Douyin Clean Network Action: From March 1 to March 31, 2018, the Douyin platform cleaned up 27,231 articles**, 8,921 audios, 89 challenges, and permanently banned 15,234.

It includes understanding the attributes of the content, understanding the attributes of the people, the interaction data between people and the content history, and then estimating the degree of matching between the content and the user through a model.

Kuaishou is a platform for recording and sharing, and Kuaishou CEO Su Hua hopes that people can understand China through Kuaishou, so that people more than a thousand years later can also see the images of today's times.

The Douyin platform is generally young with a chain of Xiang Senhu, and the soundtrack is mainly electronic music and dance music, **divided into two factions: dance and creativity, and the common feature is that they are very rhythmic. There are also a small number of users who show their coffee latte art skills with lyrical **, which has become a clear stream in the Douyin circle.