What is the difference between film and television special effects and column packaging?

The so-called "post-production" is a relatively general title, which belongs to a module name in the process, while "film and television special effects" is an industry title, which belongs to the film and television post-production industry with "column packaging" and "television advertising". The production process of special effects for film and television dramas is: script - > shooting - > editing - > synthetic shots - > production special effects elements - > synthetic shots - > editing - > output The so-called Maya and their relationship are different, but they are very similar, and the application of Maya in film and television special effects is very popular, such as the production of stunt blockbusters such as "Avatar" and "The Lord of the Rings", which is not so much a stunt blockbuster as a three-dimensional and real-life film Aya has a larger proportion than compositing software, and Maya's special effects module for Harry Potter and other genres dominates again.

In the production of column package advertising, the proportion of Maya use is relatively low, and it may not be used, in the process of making column package advertising, Maya plays a role is to make three-dimensional elements for it, and then through synthesis to reflect a sense of artistic generalization, but there is also a pure three-dimensional column packaging and advertising, such as "Brain Platinum Advertisement" is a pure three-dimensional cartoon form of advertising, and there are many pure three-dimensional forms in the column packaging, in fact, Maya acts The role is to depend on the requirements of the script and the artistic expression. Software is actually the equivalent of a pen, and how to use it depends on the artist's idea.

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Among the training institutions in the field of "C4D AE Film and Television Post-Packaging", [Wang's Education] is the leader in China, and there is no branch school, and it is a chain campus directly operated by the headquarters. Different from many other large institutions of the same type: each campus of Wang's Education is physically face-to-face, the teachers are hand-in-hand, and there are special class teachers from morning to night, and the liver-bursting learning mode will improve quickly, especially suitable for students with poor foundation.

At present, film and television packaging is divided into several parts: one is the packaging of commercial advertising enterprises, the other is the packaging of TV columns, and the other is the simple packaging in the film and television drama title and film.

Program packaging is a means to make the program more optimized and more attractive to the audience. It is the need for the development of TV and the Internet, and it is a sign of the maturity and stability of TV programs, columns, channels, and platforms. The packaging of the program can be seen everywhere, from the small characters to the main visual.

For example, the opening of the program is generally concise and clear, conveying the image information of the program to the audience in a short period of time, so that the audience can accept it unconsciously and constantly refresh the brand impression.

Traditional commercial advertising companies advertise that the demand for packaging has been constant. With the rapid development of the film and television industry, more and more programs appear in front of the public, and in the case of a rapid increase in the number of programs, the public's requirements for program production are becoming more and more stringent, resulting in the packaging of programs has become one of the main factors in the competition between programs. More and more programs are beginning to pay attention to the packaging of programs, which increases the demand for packagers.

If you want to learn film and television post-production, you can go to Wang's Education to learn more about it. Wong Education has a professional post-editing course. Post-editing course (post-compositing, **editing) Film and television special effects is a visual illusion course simulated by computer technology.

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Wang's Education Group is an innovative Internet science and technology college focusing on CG design education and intelligent education ecological chain, providing professional animation, games, animation, models, VR, original paintings, illustrations, comics, film and television special effects, film and television packaging, film and television animation and other communication platforms, experience sharing, technical exchanges, providing the latest industry consulting, learning techniques, and various project production.

Guangzhou Wang's Education Technology **** (Chinese abbreviation"Wang's Education"CGWANG is a digital art education company founded by the founder Wang Kanghui, which provides curriculum content and research and development of teaching assistance systems to upgrade major majors according to industry changes, so as to better connect students with the needs of enterprises, improve students' own competitiveness and improve students' employment rate.

It can also be said to be TV packaging,We know that everything has to be packaged,For example, books have packaging,Cakes also have packaging; Then TV programs and various columns also have packaging for promotion and cooperation, including the promotion of TV columns, such as Nabipei**, beginning, ending, trailer, etc., and many other columns are currently and in the column**and**, this is the column packaging.

Now Li Wei's range of column packaging is becoming more and more extensive, but the salary of ordinary workers is average.

The line is the champion. I don't know much about column packaging, and I don't want to mislead people's children. Special effects are slightly understood. The special effects will be very popular in the future. See what you like.

Now no matter what ** it is, it is inseparable from special effects, like movie column packaging.

Intro and outro and so on. But it's not easy to learn. There's so much involved.

In the TV** packaging style, highlight the channel logo and theme. The concise picture composition and concise logo make the theme positioning of the channel clearer. The diagram shows the ** for some channel packaging.

KISS is an important principle in TV packaging design. In order to keep it simple and silly, but in fact, the design should be simplified and more straightforward, so that when viewers ** a channel, they have a clear memory of the channel's information. At the same time, the minimalist design will also make the packaging work more visually recognizable.

In the future, the packaging style of TV** will become more and more simple. In this way, the audience can clearly grasp the characteristics of a channel or even a program and remember their characteristics. At the same time, the TV packaging works will also show a sense of modernity and fashion.

On this basis, it is also necessary to pay attention to making TV packaging not only at the forefront of fashion, but also with a unique sense of cultural belonging.

There is a strong interest and I hope this article can help you. If you want to know more about camera skills, post-editing methods and materials, you can click on other articles on this site to learn.

1.The principle of unification: the packaging of TV programs, columns and channels must follow the principle of unification, and if it is not unified, it will lose the meaning of packaging.

2.The principle of standardization: there must be a relatively scientific and standardized design, the formulation and implementation of packaging specifications and the enforcement of the department.

3.Gradual change principle: The process of change should be a gradual process, not a sudden change.

4.The principle of advancement: This advancement mainly refers to the advancement of design concepts and technical means. The packaging should be the essence of a program's production, and its sophistication should be regarded as advertising.

5.Principle of characteristics: The positioning and characteristics of each station are different, and if you want to gain a foothold in many stations, you must highlight your own characteristics.

As a case for dozens of channels that are broadcast at the same time, it is your success that TV viewers choose you; And without choosing you, your hard work and dedication are equal to zero. The important condition for the audience to choose you is to understand you, and TV program packaging is the most direct means to understand you.

Film and television special effects: In film and television, artificially created illusions and illusions are called film and television special effects (also known as special effects). Filmmakers use them to avoid putting actors in dangerous situations or to make movies more gripping.

In general, there are several benefits:

Post-production special effects can avoid putting actors in dangerous situations. In particular, some gunfight scenes and fight scenes have very dangerous scenes, and the use of post-production special effects can avoid the actors from being in a dangerous situation.

It is possible to reduce the cost of the movie. A large part of the reason why green screen shooting is popular now is because it can reduce costs. Live-action shooting requires a lot of manpower and material resources, such as airplanes**, and sometimes it is limited by objective factors such as weather, and the cost is too great.

Make the movie more gripping. Some of the content of film and television works and the creatures in the film are completely fictional and do not exist in reality, such as monsters, and specific planets. Since it does not exist, but it needs to be presented in film and television, it needs professionals in this area to create and solve it.

In short, film and television special effects allow creators to jump out of the traditional linear mode of thinking, completely breaking the concept of time and space, so some pictures limited to shooting technology can be realized, and creators can let go of their hands and feet and give full play to their imagination.

Hope it helps.