Design a questionnaire for the interview

1. Question 1: How to design a good questionnaire must first be very clear about the purpose of the survey, many surveys often start blind investigation without figuring out their own purpose before starting, resulting in no way to achieve their own goals in the final investigation, and it is best to extend the purpose of the survey into a pre-assumption.

2. Method 2: Fibrillation implementation questionnaire to consider how to send the questionnaire. Questionnaires are designed based on how they are sent.

Consider the order of the questions. Consider whether there is a need to provide incentives to respondents who complete the questionnaire. Test the questionnaire before taking a formal survey.

3. The survey interview is divided into two stages, and two questionnaires are designed. In the first stage, general questions are investigated, and in the second stage, the questionnaire with sensitive questions is left and mailed anonymously to the survey organizer by the respondents.

4. To design a perfect questionnaire, you should not do some interviews in advance, draw up a first draft, and then modify it into a formal questionnaire after experimental investigation in advance.

5. If there are open-ended questions in a questionnaire, first, not too many, one or two questions are fine; Second, it should be placed behind the questionnaire, which not only allows the respondent to have time to think, but also does not affect their enthusiasm to fill in the questionnaire.

6. The methods for the design of the questionnaire survey are as follows:1. Simple random sampling is what we are familiar with as the "lottery" method.

The method of drawing lots ensures that each unit has an equal number of pure opportunities to obtain favorable or unfavorable conditions. Simple random sampling is often used when the number of units in the population is small. It can be done entirely by lottery.

1. The purpose of the questionnaire must be clear. The purpose of the questionnaire is generally thought out in advance when designing the questions of the questionnaire, and the questions in the questionnaire are mainly around the purpose, and the questionnaire without a purpose is meaningless.

2. Survey Respondents. Generally known as the sample object, it is mainly to do a good job of the survey scope of the sample before doing the questionnaire survey, so that the sample object can be investigated in a targeted manner, and the output result will not be deviated due to the deviation of the sample.

3. Investigation methods. In general, it is divided into online investigation and offline investigation. Regarding the online survey, after doing a good job of the questionnaire, you can conduct the survey through social tools such as personal blogs, Weibo, WeChat, Moments, forums, and post bars, while offline questionnaires are generally in the form of paper, but this method is costly on the one hand, and the rate is relatively low on the other hand.

4. Setting of questionnaire questions. That is, the design of the questionnaire content, the form of the content question will generally be in the form of a multiple-choice question, if you have a need, you can attach an optional answer to the end of the question, but in the end, you will find that the respondent fills in very few open-ended questions, and the content of the question will generally involve some relevance of the respondent and the product designed by himself, and the content design is closely related to the purpose of the survey.

5. Statistical and selectable design of questionnaire questions. The questionnaire itself is a type of analysis that belongs to quantitative analysis, so after the user completes and collects the questionnaire, it is best to screen and summarize the questions according to the purpose of their design, for example, the simplest question, the preference and tendency of male and female students in the color of the product they design.