How to write a good copy, how to write a good copy, how to write a good copy

Don't mix personal emotions in the copywriting, the copywriter only needs to write about the product and service, different from the article in the new **, the copywriter cannot, and there should not be personal emotions in it, just like a complete product is provided to users, and the user needs to enjoy the service, not the so-called author's emotional outpouring, which must be remembered whether it is in the author's writing or follow-up inspection process.

1. Determine the precise users of the brand and product.

That is, to whom the copywriting is written. If it is a user portrait in professional terms, a mature brand of coincidental socks will definitely have a user portrait. If not, as a great copywriter, you need to analyze the user's social attributes, living habits, scene consumption behavior, etc., and get the results of labeling, and you can study Maslow's demand theory more.

If you explain this from the perspective of chasing girls, it is who you fancie. Who are you chasing? Target her, research her qualities, and then invest in them.

2. Build the scene and bring users into the scene.

When the group of people to be communicated by the copywriter is determined, the scene is built around the product and the lifestyle of the people to be communicated. When the brand power and product power are strong enough, the scene will be quickly built when writing copy. However, when the brand power and product power are insufficient, it is difficult for the scene to be quickly formed in the brain.

In this way, you can find the combination of scenarios from the lifestyle of the user group, and if you can combine other scenarios with your product scenes, then you already have Xiaokai's creative thinking.

3. Insight into pain points.

The human nature that can not be satisfied in the scene is the pain point, and the use of insight into the pain point is more biased towards the product copywriting, and when the specific operation is carried out, it is thought from the five dimensions of product performance, image, reliability, ease, and **. At the same time, it is necessary to find the corresponding human nature from these five dimensions and analyze competing products to provide more targeted solutions.

4. Emotional resonance.

Find resonance on the pain points in the common experience scene, and make a statement on the pain points or provide solutions to Sun Ling, the core of which is to turn specific things into emotions that users can feel.

Take chasing girls as an example, when you chat, if you are not good at active chatting, then take the initiative to ask the girl's interests and hobbies, guide her to say what is unpleasant recently, and then passively.

For example, the girl said that I like poetry and distance, I also like it if it is too coincidental, the girl said that I like Xi Murong's poems, I also like it too coincidentally, I will give you a copy another day, the girl said I want to go to Dali to play but there is no money, it doesn't matter, I also want to go, you take me and I take the money.