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Membership marketing SMS can not only promote the repeated consumption of old customers through some preferential activities**, points exchange and other activities, but also introduce fresh blood to the store with the old and the new, so that the store is full. The following Youyi SMS platform will take you to see how to ** SMS to customers to do membership marketing activities.
In-store text messages**.
Membership points to exchange gifts can be sent to member customers through the SMS platform in large quantities, so that they can go to the store to exchange gifts, SMS can emphasize that the membership points will be cleared in the near future and other content caused by the customer's sense of urgency, hurry up to the store, after arriving at the store, it is impossible to just redeem gifts. For example, in a total toy store, the mother takes the child to redeem gifts, but the gift is not liked by the child, but the value of other toys, at this time the mother will definitely consume again. Short.
For example, the recent end of the epidemic, each physical store has pressed a large number of goods, how to quickly clear the warehouse, the SMS ** platform has helped a lot, import membership numbers in batches, and give the store discount information to all members in the store in minutes.
Holiday birthday text message to wake up old customers Holiday text message greetings, customer birthday text message blessings, etc. can wake up old customers, such as during the May Day labor period, the store ** to the customer's blessing text message added a sentence in order to give back to the majority of new and old customers, some goods are discounted, as well as exquisite gifts and so on, which will naturally bring a large number of members to the second patronage.
In addition to maintaining the function of awakening old customers for secondary consumption, member marketing SMS is also effective. For example, a member marketing text message roughly reads, "Our store is holding an activity of buying clothes worth 168 yuan for 1 yuan, and I hope that the majority of old customers will share with your friends to participate, and there will be more mysterious gifts to give!" "The store is actually 1 yuan ** activity, only the clothes are drawn to take, and the customer can not be disappointed if he does not win, register the membership card to send socks for free, and there are 50 yuan in the membership card, and each consumption can offset 10 yuan.
Isn't this a good activity to attract new people, 50 yuan at a time to 10 yuan, you have to come to the store to spend 5 times to earn back 50 yuan, these five times in fact, the store has already earned back the capital.
How to send affiliate marketing text messages? 1. Choose a formal and reliable SMS company, such as Youyi.com SMS platform, then consult customer service, register and log in to the SMS platform; 2. Prepare the member ** number and import it into the platform in batches; 3. The content of the member marketing SMS shall be completed in accordance with the format of [SMS signature] + member marketing content + unsubscription back t, and the SMS template and signature will be reviewed and completed; 4. The SMS sending time can be set to send a specific time or sent immediately after the SMS is completed. During the epidemic, is your store backlogged a lot of goods, you might as well have a membership marketing SMS campaign, SMS **** low, see the effect, let your store full and quickly clear the warehouse!
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1. Membership level setting, the rights and interests enjoyed by each level, do not contradict and do not be too easy to reach, for example, the student meal per capita is 20, and it is not interesting for you to have a rush value of 1,000 and 98% off. Different levels of benefits are set according to members, such as: what is the way of the beginner, what is the rights and interests of the intermediate level, what is the benefits of the senior level, etc.
2. Set goals and do as many members as many days as you want. How much does it cost to do so much. The conditions for entering the membership mentioned in the first article are how much you recharge, even if you are a member, and some of you are attracted by the event.
3. Set the assessment standards for the clerks and achieve the target reward. For example, if a store accepts 5,000 new members in the first month, if it achieves a certain reward, who will be rewarded? How to give? It can be used on a case-by-case basis.
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With the Mid-Autumn Festival just around the corner in one month, are you ready for your dessert shop loyalty points marketing campaign? What benefits do you plan to give to members this year? How to take advantage of the Mid-Autumn Festival membership points marketing campaign to make the sales of dessert shops go to the next level?
Here we tell you that in 2019, the 2019 Mid-Autumn Festival dessert shop membership points marketing is a new dilemma.
2019 Mid-Autumn Festival dessert shop membership points marketing new way.
This year, we will subvert the traditional point marketing method, reach new users at low cost, wake up silent users, improve user retention rate, and run through the whole process of user operation.
1. Integral incentives, obtain user form information;
2. Invite points and attract new ones through low-cost fission;
3. Points flop to enhance the sense of value of points;
4. Newcomer points and benefits to improve user retention and conversion;
5. Redeem points to enhance the sense of value of points.
All of the above new points marketing methods can be realized in the points** applet! It helps enterprises build an exclusive points** platform, lays out online marketing scene channels, seizes the dividends of WeChat mini programs, and helps enterprises scientifically plan the points operation system, and uses points as a means to achieve low-cost and efficient user acquisition, promotion, retention and conversion!
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Tip 1: Set a membership tier.
1. Following the "28 principle", the membership threshold of each level needs to consider the purchase frequency and consumption amount, and the priority of rights and interests is on 20% users.
2. It is more appropriate to design the level of the closed officer at level 3-4.
3. Appropriately lower the membership threshold for entry-level members.
Tip 2: Set up membership benefits.
1. Product category: new products are given priority experience and free trial.
2. Service: Priority treatment for after-sales refunds.
3. Activities: member price, member day.
4. Gift certificates: discounts, value coupons, double points, and gift redemption.
5. For products with high unit price, try to give away the product, so that customers can experience the product at a very low cost.
Tip 3: Hold regular "Members' Day" activities.
The event is only exclusive to members, so that customers can truly experience the benefits and special treatment of being a member, and the fixed date before the car tremor can also allow users to develop the habit of participating regularly.
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Many people in physical stores find it difficult to do because they don't know how to do customer retention, which is the so-called private domain traffic. Every day, the chain jujube sits and waits for customers to come to the door, and the key customers are almost intercepted by various platforms, so many people shout that it is difficult to do business in physical stores every day, in fact, they feel that there are fewer and fewer customers, and they have no good solutions.
2: Continuous interaction and retention in your own traffic pool.
3: Members fission and the formation of a community.
4: Continue to output value and form cohesion.
5: Form a corporate culture and lock in customers.
6: Share entrepreneurship and create value.
7: The monetization value of private domain traffic.
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1. Retain customers: Establish long-term and stable relationships with customers, so that they can turn into loyal customers. Business-initiated memberships offer specific products or services that meet the long-term needs of these loyal customers.
2. Attract new customers: First of all, the value of the benefits of membership itself will attract other consumers to join the membership system. Secondly, members who are satisfied with the membership system will promote word-of-mouth or recommend friends to participate, so as to attract new customers to join.
3. Establish a strong customer database: A well-maintained membership management system that can continuously record the latest information is the most powerful marketing tool for enterprises, and the software can be used to launch various marketing activities. Because only when a customer becomes a member, the basic personal information (such as name, age, preferences, etc.) and purchase behavior (such as favorite brand, purchase frequency, purchase quantity) provided by the customer can be viewed through the membership software.
Fourth, data marketing analysis: through a variety of customer consumption analysis data in the membership software can support other departments of the enterprise, so that the R&D department, product marketing department and other departments can further communicate according to the specific situation of member customers, so as to obtain more valuable information and opinions. Communication with members can help companies identify problems with existing products, areas for improvement, and their ideas for new products, so as to increase the number of products that customers need, and thus increase profits.
5. Strengthen interaction with members: create opportunities to communicate with members and strengthen contact with members. Frequent contact between member organizations and members can lead to more direct and personalized communication than through mass communication methods such as advertising or email, which helps members feel a sense of belonging to the member organization.
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Affiliate Marketing: is a marketing method based on affiliate management.
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Relying on big data, the shopping guide cloud turns ordinary users into members, and is good at operating marketing tools through various management methods such as member stored value and hierarchy, increasing the stickiness and activity of users, and continuously extending the user life cycle.
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Membership marketing system, rich marketing methods, the implementation of the customer lock proposition...
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Relying on big data, we turn ordinary users into members, and through a variety of management methods such as membership stored value and hierarchical system, we are good at operating marketing tools, increasing the stickiness and activity of users, and continuously extending the user life cycle.
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Kuaijing, Wakedata, and Qunmai all have products that provide affiliate marketing functions.
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In this day and age, everyone's products are very good, so marketing has become particularly important, so as a physical store operator, how can we do a good job of marketing?
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Pre-opening marketing of physical stores, do these five steps well, and the store will be half the success.
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Tianjing Bang is affiliated to Shanghai Tianjing E-commerce, specializing in serving millions of small and medium-sized enterprises and physical merchants. Relying on the advantages of Tianjing's main industry, it horizontally integrates first-line brands, implements the platform revenue sharing operation model, vertically integrates the industry, and builds a C2F integrated whole industry chain.
In order to help merchants drain traffic, Tianjing Bang has a perfect marketing system, which not only provides marketing tools and strategies, but also has a strong "product chain + warehousing and logistics + Internet technology + intimate after-sales" as support. Merchant drainage marketing, elected Tianjing Gang!
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There's a lot of that. After scanning the code**Circle of friends is suitable for store use products,The author yske01 can be tested,This can be fission out of the propaganda in a very short period of time。
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There are quite a lot, because it is an offline physical store, and many of them are not available online. Now it is mainly concentrated in first- and second-tier cities, and in the future, the platform will focus on the development of offline physical stores and membership services.