How to do a good job in online marketing of physical stores?

We often see online promotion, but most of them are to promote online products, most of the offline products are for drainage, and for the promotion of physical stores, how to use network promotion to do it?

Based on past experience, Qianjun Media believes that:

Mini programs. If the physical store wants to do long-term network promotion, you can choose to do the applet directly, as a medium for promotion, we all know that the applet can run well in the WeChat environment, which avoids the trouble of the app and improves the interactivity in the network, which is a good choice.

***。Of course, the small program still needs to be developed, and it is more troublesome to maintain, so you can also choose *** as a promotion channel, of course, if you have *** and have a certain number of fans is better, if not, you can also pay for promotion through other related ***, with the help of its fans to promote.

Circle of friends. Of course, if you feel that you can't operate the above, you can add more customers' WeChat to use, and when there are promotional activities, you can directly publish them in the circle of friends, and of course, you can also promote fission through ** circle of friends likes.

2.Platform promotion.

B2B common B2B channels include love procurement, 360 Hui Youcai, 58.com, Ganji.com, local forums, etc., usually product information can be released in these channels, and you can publish the best information of the physical store with the B2B platform, and you will also get the traffic of these platforms.

B2C and B2C platforms, which are generally more commonly known as takeaway platforms, can advertise in them or implant promotional messages in stores to promote users to choose to come to offline physical stores for consumption in order to enjoy discounts and increase the number of users.

3.Local influencers.

In addition, to do physical store promotion, you can also hire a famous local Internet celebrity to recommend, the general local Internet celebrity fee is not high, and the effect is good, it is a good way.

In this day and age, everyone's products are very good, so marketing has become particularly important, so as a physical store operator, how can we do a good job of marketing?

Posters can be put up in the storefront, or large roll-up banners can be placed on the ground; Or put a large-screen computer in the store, the homepage is the company, customers can experience online shopping on the spot, and the store staff can also guide.

Integrated marketing promotion, because this can comprehensively promote the enterprise, is to think about the effect of brand + word of mouth + drainage.

Network promotion method, customers come to this store, according to their own objective actual needs, choose the most suitable marketing method for customers, and then reasonably connect them.

The solution to online and offline integrated marketing is to clarify the ideas of enterprises according to their own characteristics and brand advantages, and then find their own way out.

Online and offline are not isolated from each other, successful offline activities also need to rely on the brand and influence accumulated online.

In order to control online channels, we must first control offline product circulation channels. And if online and offline ** are the same, online sales will be difficult.

Online integrated marketing is a series of marketing efforts to plan, implement and supervise a brand in order to establish, maintain and disseminate the brand, as well as strengthen customer relationships.

Due to the large overlap between the offline channel sales and online direct sales faced by many enterprises, large companies are worried about the impact and are not willing to invest too much in the new model and pay attention to it.

The second step in the Internet transformation of traditional industries is to find the grafting point between their own advantages and the Internet to achieve transformation and upgrading.

Summary. Hello, glad to answer for you. The respective advantages of online sales and offline brick-and-mortar stores are:

Offline advantages: Facing customers directly, reducing most of the trust risks, showing the advantages of the product as much as possible (if it can be displayed), reflecting the possibility of timely adjustment of marketing strategies and rapid transactions according to customer expressions. Online Advantages:

Win by quantity, through a large number of (generally 300 a day, effective about 150, determined by the connection rate) and efficient Mobai, quickly screen out the intended customers and potential customer groups. The advantages of physical store operators, investment visualization, waiting for customers, low promotion costs, large profits, large profit margins, and strong regional xing.

Hello, glad to answer for you. The respective advantages of online sales and offline physical stores are: Offline advantages:

Facing customers directly reduces most of the trust risks, can show the advantages of the product as much as possible (if it can be displayed), reflect the possibility of timely adjustment of marketing strategies according to customer expressions, and quickly close the deal. Online advantage: win by quantity, through a large number of (generally 300 a day, effective about 150, determined by the connection rate) and efficient Mobai, quickly screen out the intended customers and potential customer groups.

The advantages of physical store operators, investment visualization, waiting for customers, low promotion costs, large profits, large profit margins, and strong regional xing.

Sales: refers to the act of providing products or services to a third party in the form of **, leasing or any other means, including related ancillary activities carried out to promote such behavior, such as advertising, **, exhibitions, services and other activities. Or rather:

Sales refers to the activities that realize the production results of the enterprise and is an activity to serve customers. Relevant people pointed out that among the emerging college graduates seeking jobs, a large number of graduates from marketing and other related majors have effectively supplemented the number of applicants for the position of "sales manager and marketing specialist".

As a discipline, marketing began in the first half of the 20th century, when it was mainly in courses related to distribution, especially wholesale and retail.

Hello, I'm glad to answer this question for you, it may take a few minutes for me to sort out the information and type, please be patient and wait for you.

Hello, first of all, establish an online **, all the goods in the store are online, implement online promotion, online sales, online payment, after-sales service and offline physical stores are synchronized, online and offline are highly integrated, and cooperate with logistics and distribution companies to do a good job in delivery services, and recreate a store on the Internet.

Secondly, use the infinite nature of Internet expansion, point-to-point accuracy, and intuitiveness of display, do a good job in the promotion and promotion of store goods, especially the promotion and promotion of new products, and use online interactive links to promote the characteristics and quality characteristics of goods in the store, so as to improve the popularity of the store and the reputation of the elderly.

The scope of this question is very large, and the title does not clearly indicate that the offline physical store that needs to do network marketing in this hall is a single brand marketing or needs to bring goods. Because the purpose of network marketing is different, the marketing channels and marketing methods involved are definitely different.

However, in order to do a good job in the network marketing of offline physical stores, the first thing is to clarify the marketing purpose, the second is to find the marketing channel with a large audience, and finally to do a good job in marketing content. For example, if your offline physical store owner sells**, the purpose of your online marketing is to sell clothes in the physical store.

In addition, it is necessary to plan marketing content that can highlight the product highlights of your physical store, and attract the audience to pay attention to your physical store and consume in your physical store. For example, yours is for sale, and your ** material is good and handmade, then the content you plan must be around the material and handmade. After all, although the current ** involves different styles, good materials and pure handiwork are definitely the points that attract your audience.

Finally, it is necessary to skillfully use some tips to attract traffic to the store, such as sending discount coupons, discounts in the store, participating in the store** and so on. The above is a summary of Yiren Network, I hope it will be helpful to you.

1. You can use "community marketing limb laughter" to establish a WeChat group, such as establishing a customer group, so that every customer who has bought something in your store or entered the store can join the group, and send some coupons or collect likes and other activities from time to time. This cost can be said to be very low.

2. Liqinhan can use "forum marketing" to find some local forums and then post some information in them.

First of all: analyze the characteristics of your own products, and the attributes of the people who make the reputation of the renter, and the buying habits. This is because it is difficult to build a self-built traffic pool.

Therefore, it is recommended that Gen Qingzhao choose the corresponding e-commerce platform according to his own product characteristics. For example, if you are selling 3C home appliances, then the JD platform is the first choice. If you are selling fast-moving goods such as clothing, shoes and bags, it is recommended to choose **Tmall.

If you want to sell super cheap and high-volume products, choose Pinduoduo. After choosing an e-commerce platform, you need to understand how bad the play of each e-commerce platform is, and it is generally recommended that you find a training institution to learn to do it, saving time, effort and worry. Usually, you should first do your own product **** and other categories, and then go to the shelves according to the rules and requirements of the platform, do promotion, and get orders.

I suggest that offline entities should open up online channels through social e-commerce. Social e-commerce is a new type of e-commerce model, which has developed rapidly in the past two years. Moreover, there is almost no threshold to do social e-commerce, and it does not require too much management energy.

It can combine the advantages of offline resources to accumulate online private domain traffic to generate revenue.

Offline physical stores are also a process that needs to be accumulated, but social e-commerce can accelerate this process, which is equivalent to a shortcut.

The first is to open a personal store in the name of an individual. The process of opening a store in this way is the same as that of a person who opens a store directly, and only needs to go through a series of processes such as registration, Alipay authentication, and ID card authentication; After passing the store opening certification, the seller can take photos, retouch, and describe the products in the physical store and upload them to **.

Questions. How to do social e-commerce, I haven't done it, I don't understand.

Social e-commerce is an e-commerce that relies on social relationships to buy and sell. Social auction and promotion of e-commerce need to do personal IP, brand value and influence, position their social circle, understand what the core advantages and resources are, what the core users are, and what problems I can solve for the core users.

Let's find out first.

Questions. **What procedures are required to open a store?

Can I open ** in my case?

Is it over? 1. Alibaba staff cannot create ** stores;

2. An ID card can only create a ** store;

3. If the same account has created a U station or other sites, it is not possible to create a ** store, and you can change the account to open a store;

4. If the same account has created a Tmall store, you cannot create a **store, and you can change the account to open a store;

5. If the same account has had business behavior in 1688 (sent ** product information, placed an order to order the integrity pass service, the seller initiated the order, **, placed an order for on-the-spot certification, opened a prosperous shop, and registered an enterprise account at the entrance of the enterprise account registration), it is not possible to create a ** Wang dry store, and the account can be changed to open a store;

6. If the account is punished for violating the rules and is permanently prohibited from creating a store, it cannot create a store;