How product managers should learn and grow when they get started

1. First of all, you should know what a product manager does!

2. Go to recruitment** to see what requirements the company has for product managers?

3. Now that you know what you do, let's learn step by step first! For example, first of all, there must be product thinking, this training is both simple and difficult, you can read more articles of product managers in the early stage (recommend a**: the cradle of product managers - start your dream of product manager career This** specializes in collecting classic articles about product managers on the Internet, there are not many articles, but they are all practical and useful) and found it at once.

This is the process of product thinking, and we should insist on reading more articles in this area every day. Then in the process of reading the article, you need to learn some special software for product managers, and I personally recommend Axure, which is also the most used in the industry. The product manager's cradle's Youku self-channel has also collected more than 20 episodes of Axure's teaching on the Internet**, which you can check out.

To put it bluntly, the product thinking is there, the software will be, and the next step is to look at what you still lack according to the product manager's specific workflow system? For example, can you write brd mrd prd? No, you have to practice!

Do you know how to write product analysis reports and competitive product analysis reports? These things are all process-based, you can read and write more, but if you want to write well, you should work your own! In fact, the most important thing for a product manager is the ability to distinguish between authenticity and false requirements, logical thinking, and leadership and coordination.

I can't say it clearly after a few sentences, you go to the ** you just said, I have an article in it dedicated to writing about what the job of a product manager does? It also mentions what is needed and what is most important for a product manager! You'll find out when you go see it.

It's tiring to type so many words on my phone....If only I could send some points, hahaha.

In fact, the entry is divided into graduation and career change, I personally think there is a difference, the graduation introduction is relatively simple, look at the relevant books, find learning materials on the Internet, learn the necessary tools, and basically you can find a product assistant related job. If you change careers, you may expect to find a relatively good job, in addition to your own efforts, you may participate in a training institution to improve yourself faster. After all, training institutions have their own set of learning methods, can quickly improve you, now there are a lot of training institutions on the market, learn more, more famous like what starting point college, come to learn, product notes, etc., more online, more understanding.

The most important job of a product manager is to discover the needs of the crowd and translate them into a language that the technology can understand, so as to realize the needs of the crowd with the power of technology.

Of course, in large companies, the functions will be more detailed, some formulate product strategies, some promote projects, and some do specific needs.

From the perspective of the growth path of a product manager, there is a lot of knowledge to learn, which is divided into the following parts.

1. Tools.

To be a product manager, you need to be able to draw prototypes, and you should know how to translate ideas and requirements into technical and development languages.

Then the commonly used tools of the product must be proficient, including: Axure RP, Visio, XMed, PPT, Word, which must be proficient.

2. Communication.

In the process of project development, the product manager needs to communicate with many students from multiple departments such as operations, front-end development, back-end development, testing, and marketing.

This requires the art of communication, and product managers need to know how to deal with people, both internally and externally, including users.

For example, a very important part of the product research process is user research, user interview research, how to ask questions, how to let users express the problems in the process of using the product, these are all communication art.

3. Advanced Chapter.

This part is the hardest.

Understand the needs of the crowd and formulate a reasonable product strategy.

Understand the situation of the industry, understand the company's position in the industry and the form of competition, there are so many people in the team, there are so many functions, what to do first and then what to do, and what is the possible reaction after doing it.

Empathy, the ability to analyze data are a must.

In general, the initial tools must be familiar, and when you first enter the pit of product manager, you must play the role of translation, that is, to translate the requirements put forward by the strategist to the technology and developer.

After that, you must learn communication skills and be able to promote the product according to technology. If you want to learn product manager, you can go to AAA Education to find out, employment is very good.

What makes a good product manager? In addition to grasping user needs, what other capabilities do product managers need?

There are so many skills that product managers need to learn, and you can see this map.

Product manager is a position in the enterprise that is responsible for product management, and the product manager is responsible for market research and determining what kind of product to develop, what technology and business model to choose according to the needs of users, and promoting the development organization of corresponding products.

Team Responsibilities

In product management, the product manager is the leader, the coordinator, the agitator, but he is not the boss. As a product manager, you have a lot of power over the product development itself, intervening at all stages of the product lifecycle.

But administratively speaking, he doesn't have his own subordinates like the average manager, but he has to mobilize a lot of resources to do things, so how to do a good job in the role of Sakura Haru requires considerable skill. Generally speaking, a product manager is a full-time manager who is responsible for ensuring that high-quality products are completed and released on time. His role includes listening to the needs of users.

Responsible for the definition, planning and design of product functions; Making complex decisions, keeping teams running smoothly, tracking bugs, etc., the product manager is solely responsible for the final completion of the product. In addition, the product manager should also carefully collect the new needs of users, the information of competitive products, and conduct demand analysis, competitive product analysis and research product development trends.

Hello. Product managers need to learn to explore user needs, product lifecycle management, define product functions, output requirements documents, prototype diagrams, communication and coordination between various departments, optimize product experience based on data and user feedback, analyze competitive products, understand the industry, and follow up project progress. Product managers in large and small companies are responsible for slightly different tasks, for example, large companies will have separate interaction designer positions, so most of the prototype logic process is left to interaction designers.

In small companies, product managers are responsible for part of the interaction design, such as prototyping, information architecture, process combing, etc. Product managers explore daily work requirements, define requirements, design, develop and implement, track results, and iterate optimization. At different stages of the project, product managers have different priorities and required different competencies.

Of course, the requirements for product managers vary from year to year. Different companies have different design processes and slightly different job descriptions. The core skills are necessary for daily work, including requirements analysis, data analysis, competitive product analysis, business analysis, industry analysis, demand collection, product design, version management, user research, etc.

These skills are professional skills that we must master. Product managers at different stages have different skill requirements and different focuses. For example:

For product managers who have just entered the industry, most of the work is in the execution stage, so they focus more on demand analysis, product design, data analysis and other landing work. For senior product managers, their focus will be more on business analysis, industry analysis, version management and other strategy-related work.

According to the statistics of major recruitment platforms, the demand for product managers has always remained high not only in first-tier cities, but also in second-tier cities, where the demand for other positions is as high as 25%. Whether it is from the perspective of job market demand or career development prospects, products are the current sweets. Nowadays, there are more and more practitioners who change careers, and there are many zero-based novices, so what knowledge do you need to learn as a product manager?

1. Lay a solid product foundation.

2. Combine practice with theory.

As mentioned above, the knowledge learning of product basics may be more focused on the learning of theoretical knowledge. However, in order to truly grasp the necessary software operation and work core of product managers, it is necessary to conduct real project practice. For example, if a project has to go through the process of project team establishment, demand research, demand analysis, product project establishment, functional design, project management, etc., you need to make a product yourself, and go through it in accordance with the above work process in order to establish product thinking, master the writing method of demand documents, market analysis reports, user portraits and other skills.

In short, we need to combine specific practical scenarios in order to better summarize learning.

3. Constantly review at work.

When the product novice is learning systematically, he must also know how to constantly reflect and summarize in the work project. Specifically, it is to apply one's own experience and knowledge to work practice, and constantly summarize one's work results, avoid more mistakes, play a good part, and complete an initial closed loop. In this way, the next time you encounter a similar problem, you can draw inferences from one another and have enough reaction time to solve the same type of problem.

In addition, you can also share your own experience and spread it, so that you can constantly review and learn the input and output system, and you will make greater progress after a period of time.

To sum up, if you want to learn systematically, you can start with the theoretical foundation and software operation. Then try to apply the theories learned to the actual product design, and constantly summarize and reflect on them to quickly improve their abilities.

A standard product manager:

It is mainly divided into: user research, demand analysis, product design, project management, and data analysis.

Something that corresponds to the output:

1.User research methodologies and reports.

2.Requirements Analysis Documents, PRDs, MRDs

3.Prototype diagram, interaction.

4.All kinds of reviews, all kinds of follow-ups.

5.Business and user behavior analysis.

If you're a junior product manager.

First of all, learn the basic knowledge of product managers, prototype drawings, interaction design, axure, etc., don't think about drawing by yourself, first find mature products and copy some, and then copy and copy to have a certain sense of product design.

After that, I began to write competitive product analysis, focusing on products in a certain field for a period of time, such as: ** class, learning to use analogy to analyze problems and summarize needs.

If you have time, you can learn some UI and visual knowledge, such as basic color matching principles, perspective principles, visual language, etc.

Finally, if you plan to meet technical students, you can try to realize the designed product and make it into a product on the shelf.