The experience economy of tourism experience marketing, whether experience marketing is applicable t

Yes, the essence of tourism is a travel experience and experience, it is an experience. Experience marketing is a new way of marketing that accompanies the emergence of the experience economy, figuratively speaking, it is to sell feelings and experiences. The development of the experience economy and the advent of the era of leisure tourism have brought about fundamental changes in the marketing model, and experiential marketing, as a marketing and management model driven by the experience of Yu Weiji, will soon replace the traditional marketing and business methods, and officially enter the historical stage.

The typical "experiential" characteristics of tourism determine that experiential marketing in tourism activities is not only necessary, but also will receive better results than other marketing methods and methods. For specific consumer groups, it has become a new direction of today's tourism market to design differentiated experience tourism products, and make use of corporate advantages to create unique personalities of products.

Hello, with the advent of the era of experience economy, experience marketing is widely used in various industries, making it a truly "customer-centric" marketing method after product marketing, service marketing and brand marketing, which can meet people's growing material and cultural needs, and the tourism industry itself has the characteristics of experience, and the vertical core experience marketing into the tourism industry is a perfect combination, so that Gu Bei Passengers can dig better experience tourism products, so as to enhance the value of tourism products.

1.Consumer-oriented, detonating the marketing fuse of the tourism industryThe fundamental difference between network marketing and traditional marketing lies in the interaction and cross-time and space characteristics of the network, as well as the return of individuality to consumer needs. From the perspective of communication, the Internet can only be regarded as an emerging medium, although this media covers most of the characteristics of traditional media (including newspapers, magazines, **, fax, television, radio, etc.), but the influence of the network is more than these.

Anyone who has been exposed to the Internet understands that it is not about technology or media, but about a way of life marked by information, and changes in consumer lifestyles will inevitably lead to changes in marketing methods. For the tourism industry, the emergence of the Internet is undoubtedly a great blessing, the Internet provides tourists with a wealth of convenient information, but also provides a variety of display methods and channels for the tourism industry. 2.

Personalized service becomes the highlight of online marketing With the help of these briefing sheets and a way to quickly contact the flight attendants, it is a new sales method to offer parents of children a discounted flight to Dinis Land during the weeks of the school holidays. With the ability to quickly win millions of users with personalization, online marketing in the travel industry is creating products that were previously not available for shortcuts, as well as huge business opportunities.

<> this kind of tourism is actually a kind of tourism for military training and psychological challenges in a natural environment, which requires participants to have a certain physical and psychological quality, and provides a variety of adventure projects, such as skydiving, mountain climbing, wilderness survival, diving, etc., in these projects, tourists will be exposed to a sense of impact and danger, according to team spirit and technical cooperation, to complete the task with all their might. Personally, I don't think this type of travel works well, but it has merit as a way to relax after a busy day. The reason why I say this is because the effect of rushing travel is not ideal, rushing travel will affect one's work and life, and it is worth advocating to take time to travel and relax after busy work.

First, the rush of Suiyun is not ideal, and I don't like this way of traveling. Traveling is a relaxing and enjoyable experience, a way to relax and unwind. Therefore, the pace of travel must be slow, and the mood must be relaxed, so that the travel can get the most comfortable enjoyment.

Therefore, if the pace of the trip is arranged too fast, the original relaxed play will become a kind of running and toiling, such a state obviously can not let us get a relaxed and happy feeling, and I don't like this way of traveling.

Second, being in a hurry when traveling will have an impact on your subsequent work and life. Travel is carried out on holidays, before the end of the holiday, you have to take a good rest when you return from traveling, and you can go to work the next day full of energy. However, if the rhythm of the itinerary is too tight when traveling, it will make you tired, and this state will affect your subsequent life and work, and you don't like this way of traveling.

The third is to take time to travel and relax after busy work, which is worth advocating. While rushed, toiling may seem inappropriate, that doesn't mean it's a no-brainer. In fact, due to the busy daily work, they do not have enough time to relax and travel, at this time, choose a faster-paced way of travel, so that they can relax and rest as much as possible, although this practice is not perfect, but after all, it is the most effective means to guess the beam under the existing conditions.

Therefore, to a certain extent, this type of tourism is a very effective option.