After the general clothing store is transformed into a clothing store, what should the shopping guid

With the future social development, various industries will undergo a major reshuffle, and new professions will emerge.

This reminds me of the year before last, when a laid-off woman at a toll booth said to the camera, "I will only charge and nothing else." What to do? Social development is like this, survival of the fittest.

The ITM model has made a big change to the traditional clothing and apparel retail industry in Shandong, and it will definitely sweep the country in the future, not only that, but intelligent AI will also supplement the demographic dividend, and will realize the intelligent replacement of labor-intensive industries, all industries and individuals are facing new challenges and choices.

In the era of information technology, doing only one thing in the past will become a life of irregular life and work. Everyone can only adapt, and they can only continue to learn and improve.

Shopping guides are the most unskilled social professions, and it is only a matter of time before such people are eliminated.

Some young people have already begun to take the certificate of clothing stylist, and after the age of 40, the shopping guide basically can't learn.

The shopping guide will definitely be eliminated.

Just change careers. In the future, all the "buying and selling business" of buying low and selling high will be phased out with the development of e-commerce informatization.

There will be no more times when you make money by reselling goods, unless you have a monopoly and a rare commodity on the market.

The main business of clothing stores is to help customers wear clothing and clothing; Clothing stores are also engaged in the sale of clothing and apparel goods.

There is an essential difference between the two. Even the staff in the store have different professional degrees, the former has higher requirements, must be a major in clothing or color arts, and hold an ITM clothing qualification certificate; As long as you are willing to do the latter, most clothing stores need sales guides.

You can learn how to observe customers, and understand the customer's purchase psychology is helpful for opening your own store and selling in the future.

Now if you work and go to work, you can't do it for a long time, you have changed and changed, and finally you have changed, if you start a business now, the competition in traditional industries is very large, my friend used to make clothing and lost more than 100,000 yuan, I used to lose a lot of catering, although the business can be, but at the end of the month, I didn't make much money at all.

The clothing store is still very good.

The apparel industry is an industry with a low threshold and is easy to get started. Another meaning of the low threshold is that the competition is very fierce, to put it bluntly, the competition in all walks of life is very fierce, and it is normal for the clothing industry to have competition.

The biggest advantage of today's clothing industry is that it is profitable, because the clothing industry often involves a brand culture, and this brand culture is easy to be accepted by the public, the same style and the same fabric and the same quality if different brands, or sales stores are not the same, it will be several times different, this is the biggest highlight of the clothing industry, that is, you can play culture, play to do the connotation, today's consumers do not care about the warmth but beauty, A good-looking clothing seller is often more than ten times the cost price, and it is a normal thing to know very well.

For more than a year, the two major trends of clothing stores, in addition to the opening of large-scale *** noodles one after another, and the second is the return of color to the storefront, replacing the minimalist style that has been popular for many years. In addition to emphasizing bright colors, the store design is spacious and pays attention to the planning of leisure space and dynamic facilities, and at the same time, posters and video screens are also full of it. As for the shape, material and product display of furniture, there is little innovation.

Culture, connotation, is also a bottleneck that restricts the further development of many manufacturers' brands, if they can't pass this hurdle, they will slowly be ignored by the public and seek other emerging brands. This is also the reason why many clothing brands are short-lived.

The threshold is low and it is easy to get started, but it is not easy to have a connotation in culture. That's the status quo of clothing.

At the same time, it can also operate an online clothing store to sell clothing from both online and offline channels to increase sales volume and thus increase business quota. The most important thing is to be patient. <>

Clothing stores are not easy to do.

Nowadays, online shopping has become the most common shopping method at present, and many customers go to the store to try on clothes, take pictures of them when they look good, and go home to find the same style online. Customers regard physical stores as offline fitting rooms, after all, online ** is indeed much cheaper than physical stores, so clothing stores are not very good now.

Things to pay attention to when opening a clothing store:

1. Store location: A good location is the primary condition for a clothing store to make money, if there is no good location, the business of the clothing store will be greatly affected. Therefore, if the clothing store is selected for a location, it can quietly get the store in the prosperous area of the city's business district, then, it can be said that the success rate of the clothing store has reached seventy or eighty percent.

You must know that the geographical location of the clothing store determines the customer flow of the clothing store to a large extent, which affects the business of the clothing store.

2. Choose the right brand: After choosing the clothing store site, it is necessary to consider what kind of clothing brand to choose, as far as the current clothing industry market is concerned, there are countless clothing brands, and what kind of clothing brand to choose, it also has a great impact on the future operation of the clothing store. Therefore, to choose a clothing brand that suits you and has strength, in fact, the best choice is cost-effective, so that the operator can benefit in the future clothing store business process.

3. Store decoration: After the purchase, it is necessary to decorate the clothing store. It is important to know that a good store image can give customers a good first impression, if the customer has a bad first impression of the store, it will affect the customer's shopping mood, and will also cause the customer to stop patronizing the store in the future.

Therefore, in order to create a good image of the clothing store, it is necessary to design the decoration of the clothing store, and create a harmonious and comfortable shopping environment for customers, so as to attract more customers to visit. <>

Not bad! Lots of lessons to learn.

You just need to add more clothes and expand the store a little bit.

Clothing store is a new format, new occupation and new consumption in Shandong ITM model, which is specially designed for the transformation and upgrading of clothing and apparel retail physical stores. The ITM model is an industrial model that has been committed to the seamless integration of online and offline distribution and retail entities for ten years, and clothing stores must operate on the basis of this model. Therefore, the appearance of the clothing store is no different from the traditional clothing store, but in essence, its business philosophy, management structure, staff professionalism, business assessment, etc. are different from the traditional sales store.

In order for a traditional clothing store to become a clothing store, it must obtain the three rights of the ITM model - that is, data authorization, brand trademark authorization, and model management authorization before it can be copied, otherwise it cannot be copied and imitated, because the ITM model is an industrial closed-loop system, just like the iOS of the Apple mobile phone operating system, why should it be closed-loop and not as open as the Android system? Personally, I think this may be the charm of intellectual property in the future.

Look at your eloquence. In fact, the boss cares about whether he has experience, mainly to see whether he can be familiar with the business and have a good ability to deal with problems.

As long as you show enthusiasm during the interview, be able to speak well, and show that although you have not done relevant business before, you have great enthusiasm and enthusiasm to learn, and you can get started as soon as possible. Even if you don't have experience, the boss is willing to ask for such a person. After all, the great god also evolved from a rookie.

If you have previous experience in other industries, you can also mention it, because you can also learn some experience from other industries that is beneficial to clothing sales.

In short, if you want to be a good clothing salesperson, you need to have the following points:

1. Hardworking, enthusiastic, practical and willing to work (this is a must-have for novices, if you don't even have these qualities, I advise you not to mix in this industry.) ）；

2. Good psychological quality and strong ability to resist pressure (because sometimes you will encounter difficult customers, but you can't turn your face with customers, so communication and coordination skills are very important, and even if you are wronged, you can only carry it yourself, and your psychological quality must be good.) ）；

3. Clothing matching ability and fashion sensitivity (everyone has a love for beauty, even if they sell clothes worn by the elderly, the elderly will also choose "beautiful" clothes, so in addition to listening to customer suggestions to choose what customers need, they must also recommend and appreciate. Of course, this is a relatively advanced knowledge, so let's cultivate it slowly. ）

That's basically it.

You can't say I've worked as a salesperson in a supermarket before.

I'm making costumes for this celebration! Let me talk about my opinions: 1. There must be a good façade, 2. Work hard in management, 3. Commodities keep up with the trend of spine pickpockets, 4. Have a good salesperson [or learn to sell by yourself], 5. Commodities know how to report lost items, put them out to look good, and go up to grade 6. Learn to promote your own goods, 7. Engage in activities from time to time!

8. Good quality and low price of goods 9. Learn from practice! Sakura early.

Look at the market** Do your own research and study and investigate.

You can go to other clothing stores to see Learning, which can be of good help.

Shandong is currently implementing the transformation of the old and new kinetic energy of ordinary clothing retail stores, that is, the upgrading and transformation of traditional clothing stores into "clothing stores" relying on the ITM industry model (platform system), and the personnel working in the clothing stores are no longer salesmen and salesmen with no professional knowledge for the purpose of sales, but "clothing divisions" who need to be certified to work. At present, most of the clothes designers are basically the career upgrade personnel of traditional clothing shopping guides, some unemployed people with aesthetic foundations such as color art and clothing design, career transformation personnel, and new professional talents who carry out 1+x vocational skills intensive learning and training for school students (including fresh graduates).

Dresssmith is an emerging profession. This profession mainly relies on the ITM industry model (platform system) to provide consumers with professional guidance and consulting services for fashion dressing and matching, and even will come to the door to organize the wardrobe and the cycle matching of fashion.

In such a professional emerging industry, the professionalism of the profession is particularly important, so the clothing designer is very important. As an ITM industry model that affects the transformation of new and old kinetic energy of traditional clothing retail stores, it also classifies clothing designers at five levels, including "primary", "intermediate", "senior", "senior" and "expert" in the platform system, and the talent team education of clothing designers is the top priority of the transformation of the new industry, so the practitioners of clothing divisions must have relevant aesthetic foundations such as color art, clothing design, visual communication, etc., and also obtain the "ITM Clothing Image Control Qualification Certificate" In order to have the opportunity to go to the ITM store to interview the "clothing artist". Without this certificate, you can't engage in this profession even if you have a graduation certificate from the ** Academy of Fine Arts and Beijing Institute of Fashion Technology.

Why? Because the staff of the clothing store (clothing stylist) need to serve customers directly, what you learn must be closely related to the content of the ITM clothing store, otherwise you will not be able to serve the needs of customers at all. For example, if you learn clothing pattern making, design, what can you do in a clothing store?

It doesn't let you make patterns, and it doesn't need your costume design. This is one of the reasons, but the other reason is that you must obtain the above grade certificate in order to charge the customer's service fee according to your level, because when the clothing store serves, it charges different fees according to the level of the clothing manager. If you don't have this card, you have no basis.

The last reason is that only the number of this certificate can be authorized and recognized by the ITM model, and only after passing the verification can you register as a "clothing master", including registering APP and small programs, and taking orders freely. Therefore, it is not as everyone said to find a place to learn, and you can be a clothing designer with a certificate after learning, you must find a learning institution or designated examination training institution authorized by the ITM model to learn, and all friends who learn "clothing division" and want to engage in clothing control services should pay special attention.

Since you are a shopping guide in a clothing store, you must pay attention to the figure of each customer, in order to better provide them with satisfactory service, as long as the customer is satisfied, you are the clothing master! Let customers wear their own beauty, temperament is the purpose of customer satisfaction!