What is the general need to be done by advertising agencies to execute their campaigns?

Event Executive is a position in advertising, marketing, PR, etc. He is mainly responsible for the implementation of large-scale activities of the company's customers. For example: arranging evening parties, various publicity activities, shopping mall activities, formulating activity plans and a series of publicity planning work.

The specific work of the activity is based on the main direction of the advertising company, and the details are also different, usually the advertising company's activity execution position needs to complete the following work:

1. Communicate well and effectively with customers on the content and details of the project, and promote the implementation and promotion of the project;

2. Complete the pre-follow-up, mid-term implementation and post-production of various activities and projects;

3. Complete the writing of strategies and creative plans;

4. Participate in the preliminary preparation of the event (such as communicating with the best businessmen, negotiating with the venue, preparing and distributing materials);

5. Participate in the management of the event site, solve unexpected problems, and convey project update information;

6. Responsible for the summary and sorting of various documents, data and ** of the project, and generate reports.

Meeting. Communicate with customers about the activity plan ====

Send invitations to those who attend the meeting – a day or two before the meeting to determine availability.

Determine the number of people. The conference site, the hotel venue - how many people and how to set the table.

Tea. Audio.

Microphone. Projector.

Meeting banner at the entrance of the hotel.

Balloon arch. Compere.

Communicate the process of the meeting.

Leader's speech - arrange what the leader's speech needs - the leader's nameplate is doing.

Gift. Product display - arrange the exhibition area.

Background. Power supply.

Load the product. Product information.

There is no information on it.

Someone is responsible. Venue Setup - Main Background.

Displays in the venue.

Banners. and so on.

People who attend the meeting - prepare gifts.

Conference product literature.

Policy. The conference is interspersed with theatrical and dance programs - actor preparation.

Venue reception - accommodation arrangement.

Arrange meals. Remove.

Activity. Determine the programme of activities.

Outdoor activities. Arrange for urban management to communicate and approve.

Set up a shelf on stage.

Balloon arches and much more.

Set up a shelf on stage.

Rug. Background screen.

Coloring pages distributed on site.

Actor. Singing and dancing.

Audio. The host interacted with the scene.

Mini-games. Small gifts.

The execution of advertising companies refers to the implementation of the plan and marketing, including marketing execution, customer execution, project execution, and the execution of Lunxiaoshan activities. The operation of an advertising company is to be an operation manager who does operation planning in an advertising company.

The operation of an advertising company includes the planning, organization, implementation and control of the business process of an advertising company, and is closely related to the service creation work of the planning department, project department, activity execution department or media department of the advertising company.

Advertising production and execution is mainly responsible for the planning, preparation, execution and release of the company's advertising. It is required to have a certain ability of overall planning.

Job description. 1. Responsible for the overall planning and implementation of various large and medium-sized activities of the company;

2. Make specific work plans, personnel arrangements and time arrangements according to project requirements;

3. Discuss the implementation process of the event planning case, and propose the most cost-effective implementation method or creativity;

4. Round-up and on-site implementation of activities, business management and other related work;

5. Under the guidance of the activity manager, complete the contact, development and implementation of the whole case.

There are several things that an advertising agency needs to do for the execution of its activities:

1. Participate in the pre-project creative meeting and brainstorming, and sort out the planning plan according to the discussion results;

2. According to the customer's activity needs and ideas, independently write the activity planning plan (PPT);

3. Prepare the best plan for customer activities, and be clear about the performance, cost, and cost of various materials and suppliers;

4. Lead the activity execution team, complete the implementation of large-scale activities, formulate the implementation plan of the activity, clarify the team division of labor, and control the progress of the project;

5. Comprehensive internal and external coordination during the implementation of the activity, maintain a good relationship with customers and businessmen, and be responsible for the communication and agreement signing of partners such as venues, materials, and logistics to ensure the smooth progress of the activity.

The specific job requirements of the extended information advertising company for the personnel of the event sales world return to the bank, mainly include:

1. The executive manager returns to Tantan for 2 years of on-site execution experience, and can independently lead the team to complete the implementation of the entire activity project;

2. Have the ability to independently propose customer activities;

3. Have creative problem-solving ability, excellent negotiation skills, and the ability to deal with emergencies;

4. Strong communication and coordination skills, with a sense of responsibility and a sense of responsibility.

There are several things that an advertising agency needs to do for the execution of its activities:

1. Participate in the pre-project creative meeting and brainstorming, and sort out the planning plan according to the discussion results;

2. According to the customer's activity needs and ideas, independently write the activity planning plan (PPT);

3. Prepare the customer's live stare to call the project plan, and be clear about the performance, cost, and cost of various materials and suppliers;

4. Lead the activity execution team, complete the implementation of large-scale activities, formulate the implementation plan of the activity, clarify the team division of labor, and control the progress of the project;

5. Comprehensive internal and external coordination during the implementation of jujube activities, maintain good relations with customers and businessmen, and be responsible for the communication and agreement signing of partners such as venues, materials, and logistics to ensure the smooth progress of the activities.