What is the business model of the cash loan system?

1. Combination of e-commerce scenarios and cash loan systems. There are a large number of enterprises on the market with the e-commerce model as the main operation mode, when the e-commerce model forms a certain scale of enterprises and accumulates a certain user group, in order to develop the secondary value of users, but also for the company to obtain new profit outlets and expand the coverage of demand, so it begins to lay out the cash loan system and develop the cash loan business.

In this case, the platform first has the problem of solving the e-commerce chain, the main challenge is to obtain customers, in the early stage through the original user conversion can obtain a part of the number of customers, but limited by the degree of conversion, if you want to continue to do large-scale, or focus on how to get more new users.

2. Combination of offline physical scenarios and cash loan systems. This model is mainly focused on the early stage of the scene consumption installment enterprises, after the formation of a certain scale, when the offline scene competition becomes white-hot, began to get involved in the expansion of online cash loans, which is the main role of the system of cash loan consumption installment, and these enterprises occupy a greater advantage, it is logical to start to expand cash loans.

With the subsequent development of the cash loan industry in China and the changes in China's Internet financial market, a variety of operating models may emerge. For example, the Dimon cash small loan system is based on big data analysis, combined with the anti-fraud system and risk control model to evaluate the borrower's credit, and verify or establish the model through a certain period, which reduces the difficulty of risk control.

1. Combination of e-commerce scenarios and cash loan systems. There are a large number of enterprises on the market with the e-commerce model as the main operation mode, when the e-commerce model forms a certain scale of enterprises and accumulates a certain user group, in order to develop the secondary value of users, but also for the company to obtain new profit outlets and expand the coverage of demand, so it begins to lay out the cash loan system and develop the cash loan business.

In this case, the platform first has the problem of solving the e-commerce chain, the main challenge is to obtain customers, in the early stage through the original user conversion can obtain a part of the number of customers, but limited by the degree of conversion, if you want to continue to do large-scale, or focus on how to get more new users.

2. Combination of offline physical scenarios and cash loan systems. This model is mainly focused on the early stage of the scene consumption installment enterprises, after the formation of a certain scale, when the offline scene competition becomes white-hot, began to get involved in the expansion of online cash loans, which is the main role of the system of cash loan consumption installment, and these enterprises occupy a greater advantage, it is logical to start to expand cash loans.

Differences in the flow of funds.

There is no restriction on the use of cash loan funds directly to the actual borrower, and it is not known how the borrower will distribute the funds after receiving them. Whether it's spending, online shopping, or investing and managing money. Consumption Installment:

Funds are basically paid to merchants (places of consumption) and are directly used to pay for the expenses required by consumers in the process of consuming goods. Take tourism consumption as an example: the consumer finance company pays the money to the travel agency, and the travel agency uses the funds to pay the consumer (borrower) for air tickets, attraction tickets, accommodation and other expenses during the trip.

The borrower repays the loan to the consumer finance company in installments. Scene differences.

There will definitely be scenarios for consumption installments, both offline and online. In addition to the e-commerce platform operation consumption installment, any consumption installment needs to be matched by offline shopping malls or merchants. There is no need for a scenario for cash loans, and all of them are quickly judged and lent in the process.

At present, the new Chuangyi consumer financial system, PC, APP, WeChat has reached the version, 99% of the Internet consumer finance, individuals, financial institutions and various credit business scenario platform needs, Xinchuangyi is committed to providing new customized high-end solutions for every customer who chooses, solving the problems of difficult review and slow lending of traditional credit and installment business, so that personal consumption, Internet, credit evaluation, and efficient lending are combined, and fully meet the diversified needs of each customer for consumer loan approval.

Cash loan is cash credit, since we need a lot of cash, we can apply for a loan from the bank, and we can get cash.

1. The membership management platform includes four sub-modules: identity authentication, real-name authentication, liveness detection, and member information collection, which provides a member management window for business operators to complete the authentication and unified management of member identity.

2. The data model refers to the data screening and analysis by importing the customer's personal UnionPay card account, credit card account and personal information, and analyzing the customer's creditable line from the data level.

3. The risk control model includes functions such as multi-platform lending information statistics and collection, multi-platform blacklist collection and personal risk authentication, so that risk control personnel can collect and collect multi-platform information in time.

4. The loan module includes loan order management, agreement generation, and capital financial management, so as to realize the preliminary review, final review, loan and repayment of loan orders, the management of loan agreements, and the management of funds and finance.

5. Financial management includes account issuance, account adjustment and offline recharge, which is the unified management of all members of the entire cash loan system, with functions such as account management, recharge, embodiment, fund management, account issuance, account adjustment, and account information inquiry.

The review is more lenient than that of banks, and it targets a wider range of people;

The approval speed of access to the intelligent automatic approval system is relatively fast;

Add facial recognition technology to prevent identity theft by others;

Depending on the level of the amount, the repayment period is also different;

There is no need for low voltage, and it is guaranteed by its own credit;

The risk control system is strictly controlled, and the information is strictly protected.

The above advantages are not all, but they are simply described according to the situation as scheduled and the actual situation, so not every platform will have them.

Although the cash loan is convenient and concise, the preparation for the early selection still has to be done.

Cash Loans: There are three types of loans: installment loans, single-payment loans and general-purpose credit cards.

Consumption Installment:

In scenario-based consumption installment, the funds are directly sent to the product provider, and consumers have no access to cash, which will eliminate most of the fraud risks. The biggest risk is the user's ability to repay the loan and whether they can continue to repay the money. Consumption installment companies are generally a combination of online and offline, and salespeople need to find offline consumption scenarios.

Cash LoanCash Loan is a pure online operation, which will be released without seeing the recipient in person and without knowing what the real consumption intention is, and the money will be paid to the recipient in the form of entrusted payment. Therefore, cash loans have higher requirements for risk control, and they encounter more challenges and difficulties. However, compared with consumption installments, the scale of cash loans can be larger, and the labor cost is also high.

1. Anti-fraud system embedded.

The anti-fraud system has always been regarded by the industry as one of the important security measures in the field of mutual finance, and through the role of anti-fraud, it can avoid the risk of some individual loans. Many people don't understand, why do you need to put anti-fraud in the first place? First of all, compared with the traditional lending model, the capital borrowing of cash loans is not high, and it can be said that risk control is more reflected in big data.

And the emphasis is on the borrower's willingness to repay rather than the ability to repay. Moderate overdue will not only not affect the normal operation of the platform, but can increase its revenue through overdue fees. Therefore, anti-fraud is the primary issue of cash loan risk control.

At present, online loan fraud includes intermediary agency, gang crime, machine behavior, account theft, identity fraud, and tandem transactions. In response to these fraudulent behaviors, the commonly used anti-fraud rules include collusion comparison, cross-examination, strong feature screening, risk relationship and user behavior data analysis.

2. Judgment of multi-party lending behavior.

What is multi-party lending? Multi-party lending is often to judge the borrowing intention of a borrower, if a borrower borrows on multiple platforms within a period of time, the risk control system will often judge itself as a dangerous receptionist. In the past, similar lending methods often broke out in the market, and malicious financing was carried out through multi-party loans, and in the end, the imagination of borrowers running away can be described as endless.

At present, the identification of multi-party lending behavior includes two aspects:

1. Obtain multi-party lending data. Since most of the target groups of cash loans are long-tail people who are not covered by traditional lending institutions, and lack complete credit data of the central bank, some platforms engaged in cash loan business will cooperate with each other to realize the sharing of loan application data. In addition, when the cash loan platform inquires about each loan application record by a third-party credit bureau, it will inevitably leave a large amount of identity information of the loan applicant.

This part of the information is filtered by the query anomaly detection algorithm to form a reliable multi-party lending database.

2. Identification of malignant multi-party lending behaviors. Malignant multi-party lending refers to the lender borrowing new money to repay the old one, or having a large amount of multi-party borrowing during the same period. The identification of borrowing new to repay old can be combined with the loan application interval and loan term.

If the interval between loan applications is significantly smaller than the loan term, it means that the loan application has a greater risk of borrowing new money to repay old loans.

1. It is necessary to implement risk prevention and control in each link, and strictly review before lending to avoid fraud risks to the greatest extent;

2. Effective monitoring during the loan, real-time monitoring and tracking of the repayment status to avoid post-loan risks;

4. Huifa risk information network is widely used in customer access, credit evaluation, post-loan management, arrears collection and other business links, so you can query more relevant information on it, and finally make corresponding assessments to reduce risks.