How to choose a location for opening a mother and baby products store, and what is the purpose of op

The location is a long-term business element

When the store is located, it is a long-term business element, which is related to the future development of a store, because the current maternal and infant consumers have high requirements for maternal and infant stores, and the store has formed a word-of-mouth advantage, and consumers will recognize you. However, if the location of the store changes frequently, the members that have been accumulated with great difficulty will also be lost.

Investigate the target customer base around the target

The size of the target customer group determines the scale of the store's operation, and when choosing a location, you should consider how many audience groups there are around the store and whether it meets the needs of opening a store, such as opening a supermarket, if it is opened far away from residential areas, it is conceivable that business will not be too good, and no one wants to buy something to go so far.

Influencing factors of road traffic

Convenient transportation is also a factor to consider when choosing a location, because sometimes the store needs to be purchased, and it is difficult for large trucks to enter the narrow alley, and it is difficult for vehicles to pass through the store in a narrow place on the street. Moreover, consumers who come by car remotely will also choose to go to other homes because they do not have no parking space.

Survey of residents of business districts

It is also very important to investigate the residents in the business district covered by the store site, and it is necessary to understand the number of residents and occupation distribution in the central, secondary and peripheral circles within the business district. If the residents around the selected store are elderly, or the occupancy rate of the community is low, it is difficult for the mother and baby products store to survive.

Reasonable planning of store area

After investigating the above points, choose the appropriate store location, and then determine the operating area of the store according to its own financial strength, and a reasonable planning area is conducive to saving costs.

1.Infrastructure

Due to the high-end positioning of the mother and baby store, when choosing a store, we must pay attention to check how new and old the façade is, whether the water supply and power supply are qualified, whether the fire safety facilities are reliable, and so on. Only when the façade infrastructure is qualified, can we further understand other aspects.

2.The type of storefront

The stores of mother and baby stores have different classifications depending on the area they are opened. It depends on the positioning of the entrepreneur, whether he chooses to be in the community or in the business district; Whether to choose near the hospital or near the shopping street. Different regions also have different types of stores and specific rents, so entrepreneurs should carefully check the customer source situation in the relevant area and make the most suitable decision for themselves to open a store.

3.Geographic transportation

No matter where in the city an entrepreneur wants to open his mother and baby store, he must pay attention to the development of transportation. The more developed the area, the more priority should be considered, only convenient transportation, in order to ensure the stability and long-term of the source of customers, more conducive to the entrepreneur's own mother and child store can be opened longer.

4.The size of the store

Generally speaking, the store area of the mother and baby store is determined by the entrepreneur's own start-up capital, but in more cases, the store area selected should not be too small. As today's mother and baby store is not only a physical retail store, but also more competitive value-added projects. If the store is too small, it will not be able to carry out relevant value-added projects well, and a large amount of market share will be lost, and the survival rate of the store will be greatly reduced.

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Summary. Maternal and infant store refers to a business form that specializes in providing maternal and infant products services for children, maternal and infant service providers have developed their own product systems, service systems, technical systems, and brand systems, in the form of service, into safe, healthy, environmentally friendly, and fashionable maternal and infant products consumer services, so that babies can grow up healthily, ensure the beauty of children's clothing, and let more children enjoy happy and happy services.

What is the purpose of opening a mother and baby store?

Dear, glad to answer for you! The purpose of building a mother and baby store is to better serve pregnant women and adolescents and children, the products inside are certified by the state, and the products are added by the state, especially the milk celery products provide favorable help for the physical and mental health of infants and children, and have become the first choice of the majority of people, the purpose of which is to let parents rest assured that they can choose, and children grow up healthily.

Maternal and infant store refers to a business form that specializes in providing maternal and infant products services for children, maternal and infant service providers have developed their own product systems, service systems, technical systems, and brand systems, in the form of service, into safe, healthy, environmentally friendly, and fashionable maternal and infant products consumer services, so that babies can grow up healthily, ensure the beauty of children's clothing, and let more children enjoy happy and happy services.

The goal of the opening of the mother and baby store is to establish a sustainable development direction for the kindergarten.

The maternal and infant industry is different from other industries, and the income of this industry can not be improved all at once, but needs to be gradual to obtain benefits. To join a maternal and child products store, you must first clarify the following aspects.

Personal conditions, whether there is a heart, and a long-term desire to engage in the maternal and infant industry. Whether it has the vision to make money, whether it has a hurtful mind. Whether it is sociable, whether it has a good connection, and whether it has the potential to open up the market development.

Whether your mental capacity is very strong, and whether you are prone to retreat when you encounter difficulties. Whether there is a sense of maintaining the brand. Don't think that you only want to rely on others to make money, and you don't think that joining this brand means that only you and the headquarters can maintain it together, and you can win and benefit each other.

Be aware of the risks of opening a store.

1. Avoid being overly optimistic. Optimism is a good thing and can help us make things easier. However, optimism is based on the actual situation, and if you are blindly optimistic, then you will not be able to accept it when you encounter a big blow.

For the maternal and infant products industry, as the saying goes: the future is bright, but the road is difficult.

2. Don't rush to invest in high-tech projects that you are not sure of. As soon as some alliance leaders heard that the maternal and infant industry was very profitable, they wanted to open a big store and make money quickly, but it was better to be cautious when you didn't know much about this industry. Some people are anxious to make money, and they don't want to start from a small store, so they go everywhere to borrow funds to conceal the actual situation of the headquarters to open a big store, and as a result, because they don't understand a lot of them, they need the support of the headquarters at all times, and the headquarters can't always prepare for you, so it is difficult for the store to continue.

This has affected both the image of the headquarters and its own losses. Therefore, do not rush to climb for high-investment projects that you are not sure of. Starting with a small project and moving up step by step is the most reliable.

3. If you want to open a franchise store with others, then you should consider the character, values, work attitude, and ability of the partner. When determining the partnership, it is important to sign a formal contract and write down all the matters one by one to avoid hiccups in between.

To open a franchise store, we must consider market factors.

1. Determine your own customer source. The leader of the alliance must be clear about who the consumers are facing in the industry they join, and there must be a clear classification in the product grade.

2. Make a plan for yourself to open a store. No matter what industry you are in, you must have your own store opening plan, don't think of where to do it, you should always focus on a theme.

Personally, I think that the location of the first store is a problem of size and customer flow. The second purchase channel, consider whether you want to be a specialty store or a mixed-brand store. The third is the quality of the product.

Fourth, it is the best positioning of the product. Personally, I recommend hitting the hot style, that is, the store mainly promotes a few items to attract and retain customers and increase the conversion rate. Introduce a brand to you, Duoduo Belle maternal and baby products.

This brand of things is considered to be on the market, and the price is good. Oh, I wish you good luck in opening a store!

Consider brand quality, purchase channels, façade sections, and capital turnover

Then you should think about it a little more.

It's best to be near the hospital in a larger area.

1. Business district: that is, the support of sufficient number of households and population;

Mother and baby stores must have a stable group of target customers, and they are required to have a sufficient number of households and people within their business area. It is necessary to understand the income level, occupational distribution, consumption characteristics and preferences of the surrounding population, as well as the number of customers and income level.

2. Convenient transportation: that is, good road and traffic conditions;

Only by setting up a store in a convenient place can we provide convenience to consumers and attract more customers. Therefore, the transportation network of the shopping circle is analyzed. Also, pay attention to the impact of urban planning on transportation.

Such as: street development plan, road widening plan, subway construction, etc.

3. Store area: that is, the reasonableness after considering the cost;

the level of economic development of the city or region where the store is located, and the income and consumption level of residents; the advantages and disadvantages of the specific commercial location where the mother and baby products store is located; the level of rent for the business premises; the average number of customers per unit area; the size of sales and profits, etc. On the premise of comprehensively considering the above factors, the area of the store should be reasonably determined.

Mother and baby store to see how you opened, 10w can be opened, 15w can also be opened, I opened the store in the early stage of the investment of about 28w bar all things are complete, milk powder pressed goods, children's bathing equipment 2w, store decoration about 3w rent a year 5w, the rest of the money is all purchased. The early stage of opening a mother and baby store is very important, if the things are complete, the next time the customer will not come, so the early investment is large, and the matter is complicated, please think clearly. The return of funds is very fast, but the premise is that you have to do a good job, and if you don't do well, then you will not be able to operate in the later stage.

Join the good boy, Tianjin area, and unbridled its collar another fog.

Did Super Joy contact you?

The maternal and infant industry is relatively special, and the needs of maternal and infant groups at each stage are different, among which the location of the store determines the quality of the business to a large extent, so special attention should be paid to site selection in the early preparation. Today, I will share with you the location selection skills for opening a pregnancy and baby store.

Site selection tip 1: field research.

When choosing a location, it is necessary to look at the problem from the perspective of the consumer, and before looking at a location, the owner of the store should investigate the population and consumption level of the area. Specifically, it is to make a general subdivision of the main residential groups in the community, such as the elderly, young people, babies, pregnant mothers, etc. After understanding the consumer group here, you can lay the foundation for the next step of opening a store.

Site selection tip 2: Clarify the positioning of the store.

In addition to taking into account the positioning of the consumer group of the store, it is also necessary to consider the product structure and operation of the store. As the name suggests, the maternity and baby store is for mothers and infants, and it is necessary to be clear about the size of the store you want to open, the target customers and the main products, so as to ensure the characteristics of the store.

Site selection tip 3: Pay attention to traffic factors.

The location of the mother and baby store should pay attention to traffic factors, and it is best to choose an area with relatively concentrated traffic and convenient transportation, such as shopping malls, maternity hospitals and main roads.

This is a point that many store owners tend to ignore, when determining the location of the pregnancy and baby store, it is necessary to understand in advance whether there are other disputes in the store, and if there is a certain dispute in the store, do not rent it as much as possible. If the store is about to be demolished, the rent is cheap. In addition, it is necessary to know the rental frequency of the store, and if the store is often replaced, it is necessary to consider carefully.