What are the top five industries for disruptive innovation?

Regarding innovation, scholars have also put forward various concepts and theories in subsequent research, such as: breakthrough innovation, incremental innovation, capability enhancement discontinuity, capability destruction discontinuity, module innovation, architecture innovation and disruptive innovation. Among them, the theory of disruptive innovation is quoted and accepted by the public very frequently, whether in the United States or China.

The first to put forward the theory of disruptive innovation was Clayton Christensen, a professor at Harvard University in the United States, who published "The Innovator's Dilemma" in 1997 because of his in-depth research on innovation, which was named one of the most influential business books of the 20th century by Forbes and won the "Global Business Book Award". Since then, Christensen has established itself in the field of innovation. The New York Times jokingly called Christensen the true "czar of innovation."

Disruptive innovation refers to the introduction of new technologies, products, or services in order to facilitate change and gain an advantage in the market competition. Here, "disruptive" does not mean disruption or chaos, but substitution.

In business, disruptive innovation carries a certain amount of risk, as it requires employees to quickly adapt to different production, development, or marketing methods. Often, for a well-thought-out product, disruptive changes seem to start breaking its setup.

But they can demonstrate their ability to create new market opportunities like never before. Today's disruptive innovations include mobile**, digital cameras, and electronic digital readers.

Disruptive innovation sometimes conflicts with the concept of continuous improvement. Continuous improvement focuses on small to medium-sized incremental changes in the completion process, with the goal of improving efficiency and quality.

How can enterprises that are forced by the times to subvert and innovate and develop sustainably?

a. Tesla subverts the car rental industry.

b. Apple subverts the mobile phone industry and annihilates the loss of the industry.

c. Subvert the zero-empty goods sales industry.

d. 360 subverts the security software industry.

e、LETV super TV subverts the TV industry。

Correct answer: ABCDE

Disruptive innovation is the introduction of new technologies, products or services to drive change and gain an advantage in the market competition. "Disruptive" here does not mean disruption or disruption, but substitution.

Disruptive early innovation is risky in the company, as it requires employees to quickly adapt to different production development or marketing methods.

Often, for a well-thought-out product, disruptive change at first may seem like a disruption to the premise of the time, but can successfully prove their ability to create new market opportunities that have never been seen before. Examples of disruptive innovation today include mobile phones**, digital cameras, and electronic land-delay audit readers.

Disruptive innovation sometimes conflicts with the concept of continuous improvement. Continuous improvement focuses on small, incremental changes in the completion process, with the goal of improving efficiency and quality.

Summary. The principle is that disruptive innovation refers to the enclosure behavior of new ventures, targeting customers in the marginal market, with low prices as the first - and these marginal customers were originally given up by the mainstream giants, who thought the profits were too thin and were not very willing to serve the group of people - so in the early days, the giants did not care about this kind of competition from the edge, because the giants still held the mainstream people and mainstream markets with the largest customer base and the most lucrative profits. It's just that, with the passage of time, when the challenger provides edge products in the marginal customer group, it gradually plays new internal skills, and the new internal strength brings various new tricks, and then carves out the cost structure changes, and gradually, begins to be able to grab the mainstream customer group.

Hello, disruptive innovation is aimed at marginal market customers.

The principle is that disruptive innovation refers to the enclosure behavior of new ventures, targeting marginal market customers, with low prices as the first - and these marginal customers, originally given up by the mainstream giants, who were too thin and not willing to serve wholeheartedly - so in the early days, the giants did not care about this kind of competition from the edge, because the giant socks still held the largest customer base, the most profitable mainstream people, the mainstream market. It's just that, with the passage of time, the challenger gradually played new internal skills when the marginal customer groups provided marginal products, and the new internal skills brought various new tricks, and then carved out the cost structure changes, and gradually, began to be able to grab the mainstream customer group.

When the giants reacted, everyone's operating mechanism was completely unbalanced from the core, resulting in a big change in the moves. In other words, the giants cannot imitate the location of Li Jiao to challenge the entire operation chain and cost structure of the orange disturber, which will lead to defeat and eventually be subverted.

For example, ** and McDonald's are disruptive innovations.

There are high-end customers, low-end customers, unconsumed customers, and provocative customers.

Ask about custom messages].

Hello, it is the low-end customers who have been selected.

Dear, is your multiple-choice question single-choice or multiple-choice?

Multiple choices. If it is a multi-choice, select low-end and unconsumed customers If you select a single choice, you can choose low-end customers.

1. Tesla disrupts the automotive industry.

2. Apple subverts the mobile phone industry.

3. Subvert the retail industry.

Disrupting the security software industry.

5、LETV super TV subverts the TV industry。

Theoretical Basis of Lean Startup (3) - Disruptive Innovation.

The head mattress should be regarded as a subversive innovation, it is different from the original mattress, the mattress is designed to be partially beveled, as the inventor said: from the shape of the product is only a micro innovation, but from the concept of health, this is subversive.

Christensen, a professor at Harvard Business School, defines "disruptive" in detail in this book. In short, disruptive products can open up a new market – the so-called new-market disruption; Or it can provide a simpler, cheaper, or more convenient alternative to existing products - that is, low-end disruption.

Existing incumbents in the market often find it difficult to respond to disruptive products. "New market disruption" has found an opportunity – many customers are not being served, and this is often because serving them is not profitable in the existing business model. In low-end disruption, these customers are not selected by the existing model, often because such a choice is not profitable, and large companies are often happy to lose this part of the user.

As a result, innovators are caught between a rock and a hard place. Established companies tend to ignore these new products because it is often unprofitable to respond. In many cases, though, their stagnation may amount to digging their own grave and lead to their eventual collapse.