What are the problems of Chinese LED lighting companies in international marketing?

1: Commercial lighting is divided into direct lighting, semi-direct lighting, diffuse lighting, semi-indirect lighting, indirect lighting, etc.

2: The quality of the lamps is poor, and you must be very careful when buying less than 7 yuan per watt.

3: Lamp manufacturing factories are all swarming, many screwdriver factories, can only make the lights on, not at all about quality.

4: The quality level of the lighting company based in Shenzhen is higher than that of other regions. However, many products with better quality are exported and are not displayed at the exhibition.

5: All the products that A has, B also has this, C also has this, male model products, the quality must not be good. It's almost a law.

6: The buyer is not an expert. Domestic buyers, compared with foreign buyers, are far less professional.

7: Domestic transaction terms, unlike foreign countries, do foreign orders, are still in accordance with international terms, domestic terms, can be pitted, can be cheated, anyway, chat groups are often scolding people like this.

8: The industry association is a cheating drinker, nothing has been done, for the LED industry, the rat company that disrupts the market, it should be forced to shut down by the association.

9: In the LED industry, there are no entrepreneurs for the time being, and they are all speculators. Patents are bought, titles are bought, and the scale is deceptive. Don't believe in rankings, reports, buy lamps, or learn clearly from the inside and outside of lamps.

10: See who makes it to the end.

From the perspective of the prospect of semiconductor lighting applications, we are optimistic about the medium and long-term development of the industry, the penetration rate of LED in the lighting market will continue to rise, and the country is also developing energy-saving and environmental protection plans, such as the 863 plan, before 2020, LED will popularize all lighting, just like incandescent lamps are replaced by energy-saving lamps in the later stage, and energy-saving lamps are replaced by LEDs in the later stage. LED has many advantages, energy saving, environmental protection, pollution-free, long service life, no harmful substances, mercury, ** pay attention to these, but also give LED manufacturers a lot of subsidies, unanimously optimistic about the prospects of LED.

The prospect is very plum, but the current situation is very chaotic, look at the attitude of **, I personally think it is still good, at least within 20 years.

It's a chaotic market right now, but the outlook should be good. After all, it's a new technology.

"China's entire LED industry development is becoming more and more mature, specifically when it comes to LED lighting, last year, that is, 09 years, in order to expand domestic demand, promote the development of China's LED industry, reduce energy consumption, China's Ministry of Science and Technology launched the "ten cities and ten thousand" semiconductor lighting application demonstration city program, the plan covers Beijing, Shanghai, Shenzhen, Wuhan and other 21 domestic developed cities.

Since then, the national LED industry is in full swing, demonstration cities have sprung up, and the entire LED lighting industry has made everyone feel a little "overheated", full of vigor and momentum, and under the strong national policy subsidies, they are competing for profits.

Every industry has to slowly develop, transition, and grow. The entire LED industry chain includes chips, epitaxy, packaging and applications and other fields, we all know that many companies are out of the downstream of the packaging and application industry chain, due to preferential policies, some far-sighted enterprises, began to develop and produce their own LED lighting products. BYD lighting is an example, everyone is very optimistic about the prospects of this market, of course, LED lighting has been more effective development, it will take some time to transition.

The domestic LED industry has matured, and a large number of private enterprises are producing, selling and exporting. It belongs to the industry that venture capital focuses on, but a large number of companies do not have core technologies and are purely imitations.

LED chips need to be imported in large quantities, and the domestic packaging quality and product consistency need to be improved.

LED street lamps are more energy-saving, the power consumption is only 20% of the traditional street lights, and they are also environmentally friendly, but LED is very sensitive to temperature, and every 1 degree increase in LED temperature can reduce the life of at least 1 year.

The life of LED street lamps is generally more than 50000h, but because of the LED street lamps under the influence of temperature, the newly installed LED street lights are very bright, but after half a year, the brightness begins to slowly weaken, and then the light decay is becoming more and more obvious.

At present, developed countries abroad have not effectively solved this problem, let alone domestic small and medium-sized private enterprises.

Developed countries are using ceramic composite metal street lamps, ceramic composite metal street lamps are one of the world's three major energy-saving light sources, is a more energy-saving street lamp than LED, the United States singular (GE), Germany Osram (OSRAM) and the Netherlands Philips (Philips) are accelerating the production of ceramic metal lamps.

The more advanced the ceramic metal lamp, the greater the market demand, because the more advanced the country, the greater the electricity consumption and the more attention to energy conservation and environmental protection. This kind of ceramic composite metal lamps, although ** is 100-200 yuan more expensive than ordinary halogen lamps, but the energy-saving effect is more than 70%. Electricity for 10 hours.

6-8 months payback costs.

At present, there are 4 companies in the world that have successfully developed ceramic composite metal lamps, including Ge in the United States, Osram in Germany and Philips in the Netherlands, and Songhong Lighting in China

The first three have been listed in China, and the domestic Songhong lighting (converter) has also been listed in the second half of 2010.

In the case that LED technology is not yet mature, the listing of ceramic composite metal street lamps that are superior to LED is undoubtedly a big impact on the lighting industry.

The opportunity for LED lighting in China lies in:

1.Rational resource allocation.

It is debatable to directly subsidize the public to purchase bid-winning manufacturers, which interferes with the self-operation of the market. These scriptures.

The fee should be used to encourage the research and development of LED basic materials. The lack of consumption capacity in the domestic market supports the LED industry.

Development, the first platform in the foreign market should be strengthened.

At present, only the United States, South Korea and Taiwan have small batches of LED lighting chips without driving power.

Ability. Mainland manufacturers and academic institutions should pay attention to this development trend and catch up quickly. There are no complex drives.

The circuit of LED lighting products can truly achieve the theoretical implementation of ultra-long life.

3.Thermally conductive materials.

How the heat of the LED chip is quickly exported to the heat dissipation system has a huge impact on the light decay and life of the LED. New.

Thermally conductive materials such as high thermal conductivity ceramics, diamond-copper composite sheets, high thermal conductivity silver paste (glue), diamond-like carbon coating.

Basic materials such as aluminum substrates have started in China, and we need to continue to work hard!

4.High-power and low-power LED lighting systems.

The transition rendering of domestic high-power lighting system (mainly to win the unit project) is biased.

Difference. In fact, the street lamp is currently more suitable for environmentally friendly and efficient sodium lamps. LED high-power lighting should still be.

It is more rational to take commercial, urban landscape lighting, solar lighting, etc. as the main markets. Home & Small Businesses.

Industrial use of low-power LEDs can play a higher light efficiency, low cost, easy to change colors, should not be high-power.

Ignored by LED transition rendering.

5.New trading platform.

Since LED is solid-state lighting, it has an absolute advantage in storage and transportation. The LED industry should standardize the operation as soon as possible and unify the product name and standard specifications. Use the network platform and logistics center to shorten the best channels and reduce.

Inventory fake demand, in order to avoid the rapid price reduction of LED products to enterprises and distributors brought risks.

The above is only a personal opinion. I believe that LED lighting, like other industries, is man-made.

1.technology, to increase technical support, and constantly improve the advantages of LED 2Quality + cost, control the quality while reducing the cost, the current LED industry is much higher than energy-saving lamps.

3.Strategy, a good marketing plan and a team are the key to success or failure.

4.Control investment, deal with the current state of oversupply, and avoid blind investment.

In the past 30 years, the world has formed a market with an output value of trillions and a stock of about 15 billion lampholders; The total output value of China's lighting industry also reached about 480 billion yuan in 2013. In the future, with the improvement of the penetration rate of LED lighting in the entire lighting industry, the replacement of traditional lighting and the intelligent control cycle of LED lighting, China's LED lighting industry will continue to maintain rapid growth in the next few years.

According to the "2014-2018 China LED Lighting Industry Market Prospect and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, the rapid development of LED lighting in China can still last for three to five years.

In 2013, the total output value of China's lighting industry was 480 billion yuan, including an export scale of 35 billion US dollars and a domestic market of more than 200 billion yuan. Compared with the domestic market of 200 billion yuan in 2013, the lighting stock market formed in the past 30 years is larger. In 2012, the penetration rate of LED lighting in the lighting industry was 10%, and in 2013, the proportion rose to 17%; In 2014, it is expected to increase to about 40%.

The next three to five years will be a large-scale LED replacement cycle in the lighting market, which is mainly due to the introduction of corresponding energy-saving policies by the state.

With the official implementation of the relevant support policies of various countries, as well as the increasing maturity of LED technology, coupled with the wave of lamp replacement caused by the ban on incandescent lamps, the LED industry has entered a period of deep integration.

Modern people pursue energy saving and high-end quality of life, and with the full popularization of LED, the form of lamps and lanterns has undergone many changes.

The future lighting trend of China's LED industry is in three directions:

1. In the future, "smart lighting" will become the key to the decisive battle in the LED market.

2. "Seeing the light but not seeing the light" is an important trend in the design of LED lamps.

3. LED lamps and lanterns have shifted from "mass production" to "design" to illuminate home life.

According to the analysis of the "2014-2018 China LED Industry Market Competition Analysis and Enterprise Competition Strategy Research Report" released by the Prospective Industry Research Institute: LED lamps and lanterns are lightweight or combined with furniture, and the main body of the lamp is hidden as much as possible to present the consistency of the indoor space; Or add creative ingenuity to the design, combined with smart lighting, so that the lamps not only provide lighting functions, but also have different appearances.

Many LED listed companies have certain core technologies and have applied for a lot of patents, what San'an, Shangqin, Guoxing. A lot of it.

LED can also be applied to aerospace ecological health protection system. The establishment of a controlled ecological life protection system is the fundamental way to solve the problem of life support for long-term manned spaceflight, and one of the technical keys is lighting. Compared with other light sources such as cold white fluorescent lamps, high-pressure sodium lamps and metal halide lamps, LEDs are more effective in converting light energy into photosynthetically active radiation. In addition, it has the characteristics of long life, small size, light weight and solid state.

Therefore, LED has received much attention in ground and space plant cultivation in recent years.

The popularity of LED lighting is improving.

As a new generation of lighting source, LED has the remarkable characteristics of energy saving and pollution-free. LED lighting is more than 80% energy-saving compared with incandescent lamps, and under the pressure of energy conservation and emission reduction, vigorously promoting LED lighting has become one of the main ways for countries to achieve policy goals. Australia stopped producing incandescent lamps as early as 2009, becoming the first country in the world to completely ban the use of incandescent lamps, the United States, Canada, and the European Union have successively issued a time schedule to phase out incandescent lamps, and Japan has announced a complete ban on the production and sale of incandescent lamps due to the shortage of power in the summer of 2012.

The domestic roadmap for phasing out incandescent lamps was released at the end of last year, and the import and sale of incandescent lamps of 100w and above will be banned from October 1 this year.

In order to achieve the goal of energy conservation and emission reduction, the local government is looking for new economic growth points, and the promotion and popularization of LED lighting have been significantly increased. In 2011, the total output value of LEDs in Guangdong Province was 150 billion yuan, ranking first in the country for many years. Guangdong Province issued the "Guangdong Province to promote the use of LED lighting industry implementation plan", from the implementation date, the province's roads, public places, organs, state-owned enterprises and institutions and other financial or state-owned capital investment in the construction of lighting projects, as well as Nansha, Qianhai and other new areas will use LED lighting products.

According to the plan, the Pearl River Delta strives to popularize LED public lighting by the end of 2013, drive the popularization of LED in the whole society, achieve more than 50% of lighting energy saving under the year-on-year caliber of the province, and drive the LED industry to achieve an annual output value of more than 500 billion yuan at the end of the "Twelfth Five-Year Plan" period, with a compound annual growth rate of more than 35%.