How to operate and promote a restaurant, how to market and promote a restaurant

The promotion methods of micro-stores are mainly as follows:

1. Publicity.

It is your exclusive ***, you can scan *** with your mobile phone to open your own micro store, and then share it to social platforms. The *** can be pasted anywhere, of course, if it is placed in a physical store, you can go to the management center ******* print.

Every QQ and WeChat has at least hundreds or even thousands of friends, these friends trust you, and you can most easily persuade them to open a WeChat store, become your distributor, and make money through the WeChat store platform together.

3. Relatives, friends, colleagues**.

Mobilize relatives, friends, friends, and colleagues to ** your micro-store, which is an immediate effect. For example, if a micro-store has 300 friends and 10 people share, 3,000 people will see your micro-store, and 30,000 people will see your micro-store if 100 people share.

4. Divide and promote.

Sharing promotion is to set a certain percentage of the commission to help you promote friends, when setting up the commission, you must calculate the profit margin of your own store baby, it is recommended to set 10% generally, more appropriate.

5. Blog promotion.

Insist on writing a blog every day, share your experience in how to promote your micro-store, and spread the ** of your micro-store. Netizens will be infected by you when they see your successful sharing through your blog, join the business, and become your distributor.

6. Forum promotion.

Go to forums with more college students, speak to promote your micro-store address, only by attracting more people to your micro-store, your distributors will grow fast, and more people will enter your micro-store to shop.

7. Micro-store Alliance.

The micro-store alliance is a way to find other stores that are related to their own store treasures, but do not conflict with each other, and promote each other.

Where is the sunset township, and the Yanbo River makes people worried.

There are now several online ordering catering software companies on the market that are doing well. You can go to find out, come to the store, delicious don't wait, come to the store, come to the store, come to the customer. These companies are not bad.

The in-store F&B management system covers the following functions:

Membership management] Customer status is clear at a glance, understand and explore customer needs, always grasp the customer's consumption in the store, customer birthday greetings, important festivals, preferential reminders, and accept customer feedback.

Dish management] Set up and manage dishes anytime and anywhere, one-click operation, convenient and fast.

Ordering cashier] Innovatively designed the business process and operation scenarios of real-time menu, scanning code ordering, and settlement cashier, reducing the labor cost of ordering and cashier during peak periods. In addition, the relationship between the order and the store manager is clear at a glance.

Bills] Clearly record each transaction bill, and you can also filter and query transaction bills by time.

F&B outlets can use the following methods for marketing and promotion:

1.Social** publicity: through WeChat***, Weibo, Douyin and other social ** platforms for publicity, sending**, ** and other forms, launching in-store special dishes and preferential discount activities, etc., to attract user attention and conversion.

2.Loyalty cards and discount coupons: Attract customers by issuing loyalty cards and discount coupons and other preferential forms, and at the same time, collect customer data by collecting macro keys, so as to optimize the effect of online marketing and data mining.

3.Event planning: Regularly hold themed carnival activities, through various ways, such as ** party, food festival, theme recommendation, opening ceremony, etc., to provide customers with different styles of experience, and attract new customers to join.

4.Word-of-mouth marketing: F&B outlets can get customers to spread the word of mouth through quality food, service, and experience. At the same time, join the word-of-mouth platform, publish high-quality word-of-mouth reviews and respond to the concerns and questions of some users.

5.Collaborate to create new creative promotions: Collaborate with other businesses to hold events to provide customers with more discounts and shopping experiences, such as discounts, ** discounts and full discounts, etc., to attract new customers to join the restaurant.

6.Formulate reasonable operation and marketing strategies: Conduct positioning and precise promotion according to marketing data analysis, user portraits and customer needs, formulate reasonable marketing strategies and operation strategies, and improve the restaurant's best rate and conversion effect through various methods such as static marketing, dynamic marketing and community marketing.

In short, the marketing and promotion of restaurants need to combine factors such as the environment, brand image, target customers and competitors, adopt a variety of marketing methods and promotion methods, constantly try new strategies and social ideas, and improve the accuracy and maximization of marketing strategies, so as to greatly improve the shopping experience of customers and the well-known curvature of the brand, and enhance the competitiveness and market share of enterprises.

Summary. Hello dear, the current catering Internet marketing can be divided into three major areas: 1. Shelf e-commerce platform (Meituan Eleme), this kind of comparative e-commerce platform, although it has been playing for a long time, it is a first-class battle, but this is a long-standing drainage platform, so it must be put on the shelf, this is the foundation.

Second, the new traffic depression (Douyin, Xiaohongshu, etc.), a Douyin brings fire to a restaurant, this kind of story routine has been heard a lot last year, and the rise and fall of new traffic platforms such as Douyin will bring traffic to restaurant companies, so we must focus on participating. But it's best to have a mini program together, Douyin drainage, and the follow-up traffic is still reliable.

The third is social e-commerce, the two hottest companies last year, Luckin Coffee and Pinduoduo, both rely on social e-commerce, so why can't the catering industry come up with a Pinduoduo? Therefore, the fission marketing routines of the mini program, such as the explosive product group, fancy coupons, and full reduction and full gifts, have all started.

Catering marketing and promotion, do a good job in the above three aspects, I believe that the business will not be bad!

How to market and promote F&B outlets.

Hello dear, now Dongshiqi's catering Internet marketing can be divided into three major areas: 1. Shelf e-commerce platform (Meituan Eleme), this kind of comparative e-commerce platform, although it has been playing for a long time, is a first-class battle, but this is a long-standing drainage platform, so it must be put on the shelf, this is the foundation. Second, the new traffic depression (Douyin, Xiaohongshu, etc.), a Douyin brings fire to a restaurant, this kind of story routine has been heard a lot last year, and the rise and fall of new traffic platforms such as Douyin will bring traffic to restaurant companies, so we must focus on participating.

But it's best to have a small program together, Douyin drainage, and the follow-up traffic is still reliable. The third is social e-commerce, the two hottest companies last year, Luckin Coffee and Pinduoduo, both rely on social e-commerce, so why can't there be a Pinduoduo in the catering industry? Therefore, the fission marketing routines of the mini program, such as the explosive product group, fancy coupons, and full reduction and full gifts, have all started.

Catering marketing and promotion, do a good job in the above three aspects, I believe that the business will not be bad!

Hello dear, if my is helpful to you, please give a thumbs up to your little hands to make a fortune, thank you, I wish you a happy life.

Hello, dear, I'm glad to answer two points for you, either Qin Internet celebrities or shoot their own short ** and send flyers. In the catering industry, the essence of marketing is to motivate customers and make them feel that their company's dishes or services exceed the value they have paid. Of course, to achieve such an effect, the most important thing is to ensure that the taste and quality of the dishes are excellent, the service quality is good, and the enterprises in the same industry have a good advantage, which can be the best in the taste, service, environment and so on.

With the rapid development of the Internet era, the speed of information dissemination has increased and information tends to be transparent, and the best in various industries also tends to be transparent, and there is less room for adjustment of products. Of course, in the catering industry, the competitiveness of the product not only depends on the first, but also depends on the service, the environment, the taste and other factors attached to the product, that is, the customer pays the corresponding value, whether the customer can enjoy the service that is quite or even higher than the first, and brings the details of physical and mental pleasure to the customer, so that the customer feels that it is worth the money.

The promotion of the catering industry can be carried out online or offline promotion, and the combination of physical stores and online promotion can be used to make a name for themselves.

Online promotion can be carried out network marketing, with the rapid development of the Internet era, people pay high attention to the network, as a catering service industry, the rational use of network publicity and promotion, with the help of network platform publicity is very important. You can use new publicity, promotion, industry forums and other models, and you can also use the help of joining the brand to promote the brand, which is very feasible.

Offline promotion: With the help of offline advertising and other means, within a certain scope of project operation, advertising can be invested to promote brand projects. Basically, it can be promoted according to the category, regional selection, consumption level, customer type and other information, and business sales and promotion can help brand projects attract more attention from the neighborhood.

Food and beverage industry

The catering industry, the main content of which is that organizations (such as restaurants, hotels, food processing plants) or individuals engaged in the industry can obtain corresponding service income by processing food to meet the dietary needs of diners. Due to the different regions and different cultures, different groups of people have different eating habits and tastes.

As a result, food and beverage around the world are characterized by diversity. On the one hand, the difference in catering service means that the catering service is completed by the staff of the catering department through manual labor, and each staff member provides different catering services to guests due to differences in age, gender, personality, quality and education level.

How to promote restaurants? If you want to do a good job before the restaurant, it is best to join a well-known brand with sufficient operation experience, if you don't have a professional operation team like others, what should you do if you want to promote it?

The following summarizes some experiences for the reference of all bosses.

1. Map annotation.

2. Choose a platform with large traffic and high rate to enter the cooperation.

3. Operate your own self-promotion.

4. Make your own brand official website.

SEO so that others can search for you on the Internet.

5. Establish a membership mechanism to improve the retention rate of old customers.

Engage in activities like charging 200 and getting 100 free, or getting 100 free for a single purchase.

6. Let employees encourage customers to post after meals.

For example, reviews or **Circle of Friends likes 15 can be discounted by 20%, what activities and so on.

7. Give small gifts.

Small gifts are printed with the brand and introduction, which indirectly improves the reputation of the store.

8. Create a store Internet celebrity**, small discounts and large customer flow.

10. Push the ground, make some brochures, and usually do publicity for nearby communities and customers.

How should F&B outlets be promoted? Are you still handing out flyers with little success? Looking back, it is found that competitors have long obtained a lot of economic benefits with the help of the viral spread of the mobile Internet.

Creative intelligence and accurate targeting, new customer acquisition is not difficult.

Brand background. Dianping.com is China's leading local life consumption platform and the world's first independent third-party consumer review**, Dianping is the first company in China to develop local life mobile applications, and has now grown into a mobile Internet company.

Marketing pain points. Delivery performance.

Within the range of brand requirements, the advertising effect has improved significantly. The click-through rate of ads increased by 120%, and the daily retention rate of CPA dropped by 35%.

Optimize your strategy. Dianping for now.

The first- and second-tier cities cover more, and in comparison, there are more potential users in small cities, and small and medium-sized cities are targeted in the geo-directional excess, "Internet celebrity store planting", "snack bar exploration", "overlord meal free order", and the promotion materials have themes and complete sets. Catering to the preferences of people in different regions and the characteristics of the season, we can truly adapt to people, places and times. **Authentic, super attractive, so that new customer acquisition is no longer difficult.

From this point of view, the effect of information flow advertising promotion in restaurants is very significant. Also, share one more great advantage of doing mobile advertising in F&B outlets.

The biggest significance of mobile advertising is that users can have the opportunity to come into contact with such an advertisement when they are walking around, and even in the next second of contact with this advertisement, he decides which store to go to to consume, which is the traffic of the feet, which is different from the traffic on the Internet on the PC. Here's a popular example:

The location-targeting feature of mobile internet advertising is very beneficial for restaurant solicitation. Because the location or the distance from the ad will highly affect the user's interest in the ad, the distance of this interest is 3 kilometers. We see that within 3 km, if there is a store within 3 km of his advertising, the click-through rate of his users will be much higher than the click-through rate of the ad beyond 3 km.

Therefore, it is absolutely right for restaurants to do online promotion and choose mobile information flow advertising!

The positioning of high-end hotels is to provide corresponding supporting facilities, and the corresponding customer consumption level is high, and the requirements for hotel software and hardware are also high; For low-end customers, the threshold is relatively low, and the profit will be relatively low. The positioning of the hotel determines the marketing strategy of the hotel.

Second, restaurants need to market themselves. For newly developed hotels, how to attract customers is the first step towards success, making new customers become repeat customers is the second step, and letting repeat customers bring new customers to the hotel is the third step towards success. While doing the above work, we must pay attention not to have a negative impact, otherwise it will greatly affect the customer base and bring irreparable losses to the operation.

Generally speaking, doing a good job in market positioning, improving services, creating a safe food and beverage and regulatory system are the main factors for a good hotel.

In addition, you can also consider cooperating with ** to promote and improve visibility, and you also need to position the cooperation with your target customer group**, if the restaurant grade is relatively high and the consumption level is also high, it is recommended not to use the promotion of Dianping, because the public generally pushes well is about 50 stores per capita.