Why did FAW change the car logo, and whether the same brand car logo can be changed

FAW Car is in the process of overall brand planning, and Besturn is likely to replace the logo when FAW Car launches a new product. An insider of FAW Car revealed. According to reports, in the future, FAW Car's products will uniformly adopt the new logo.

FAW Car launched the Besturn sedan on August 18 last year, using the 1-word logo. The above-mentioned FAW car insiders said that at present, many people within the company think that the 1 word mark lacks fineness and beauty, and advocates the design of a new car mark, "In fact, the use of the 1 word mark at that time was also a kind of equity strategy." He said that in the future, all models of FAW Car will adopt a unified logo to establish a unified brand image of FAW Car.

After the plan is determined, the Besturn logo will also be changed to a new logo, and the rebranding action may be carried out at the time of the next new car launch.

In addition to the logo, another focus of discussion was whether the Besturn name would continue to be used on subsequent models. "There are currently two options, one is for each car to have a new name, and the other is to use the naming method of 'Besturn 1, 2, 3 Series' or 'Besturn A-Class, B-Class, C-Class'. The insider revealed.

According to the analysis of the industry, these two schemes have their own advantages and disadvantages, the former is conducive to emphasizing the difference of each product when the sales of each car are large; The latter is conducive to emphasizing the unity of the company's product image when the sales of various models are not large. However, according to reports, in the future, FAW Car's models will be impulse models.

FAW Group has a number of car logos such as "1 word mark", "butterfly mark", "flag mark" and Xiali car mark, and the brand system of its subordinate car products has always been relatively chaotic.

Changing the soup without changing the medicine will deceive consumers.

The change logo you refer to is the FAW Besturn series, FAW only has the Besturn change logo, and the others have not been changed.

Will the logo be changed, is it a joint venture logo?

It is not illegal to change the same brand of car logo, but you cannot change the vehicle model plate, and the color and coverage of the vehicle tattoo cannot exceed one-third of the body surface, which can participate in the annual inspection and can also be driven at high speed.

Landlord, This can be replaced, there is no problem, the general car logo is sticky.

I also want to know this question, the brand has not changed, I don't know if it will work with another car logo on the face.

If it is illegal to replace the old car logo with a new car logo of the same brand, according to the relevant provisions in the "Motor Vehicle Management Measures", it is illegal to change the car logo without permission. Vehicles after individual relabeling generally have no way to pass the annual inspection. At the same time, the car logo is different for each brand of car, so the car logo is very important.

There are these things to pay attention to when modifying a car:

1. When replacing the new logo, it should be noted that the model logo of the vehicle cannot be changed. At the same time, the color of the tattoo of the vehicle, as well as the coverage area, should be careful not to exceed one-third of the body area. If the coverage area is too large, the car will not pass the annual inspection.

Because during the annual inspection of the vehicle, the official license plate of the car and the vehicle with the driving license are very important tests.

2. If you want to change the color, performance, model or use of the motor vehicle when modifying the car, you must apply for change with the vehicle management office. Remember not to change the car's logo, exhaust pipe, rear wing, etc.

3. For automobiles, the car logo occupies a very important position and is also a symbol of the car brand. In particular, a classic car logo is highly recognizable and has a lot to do with the brand positioning. If the logo design fails, it will cause car sales to plummet.

Basically, every manufacturer has changed the car logo. Look at this car logo, is that VW logo very familiar. This is a long time ago Volkswagen logo, a gear, and the Volkswagen initials are on the inside.

The car also has the brand logo on the footrest.

And some foreign netizens deliberately collected several changes to Volkswagen's car logo in history, but I think the theme of people has not moved at all. Chain scramble.

There is also this car, the logo shape looks like a Buick, but the color is not the same.

But after reading this Buick logo map, I guess you will understand. This is the Buick logo from the 50s.

Toyota's logo has also been changed, and some of its models still use the traditional Chinese character "田" logo.

Also in the dark is the romantic French lion cub, which never seems to be able to find a comfortable position.

The Audi logo has also been changed.

There are also many domestic cars that have changed their logos, some of which are sub-brands of manufacturers, such as Geely's Global Eagle, Emgrand, and Great Wall's Haval. Some of them have made some optimization changes to their original logos.

Although some brands' new logos may seem to imitate Qi Ren, imitation is never uncommon in the automotive world. Changing the logo doesn't seem to be new in the automotive world. It's just that when those old companies change the car logo, our own domestic cars may not have started, anyway, I think the car logo is only the surface, and the charm of the enterprise itself is the real connotation.

Domestic cars may not be as good as foreign brands in technology, but they can do a good job in products and services, treat consumers with heart, have fewer routines, and be more sincere, so everyone will admire whether the car logo is good or not.

Millions of car purchase subsidies.