Explanation of terms OEM products, terms of products

OEM is an abbreviation for Original Equipment Manufacture, which refers to a type of product"Contract production"way, which means that the producer does not produce the product directly, but uses what he has at his disposal"Key core technologies", responsible for design and development, control sales"Channels", the specific processing task is handed over to other companies to do.

Therefore, there is no concept of the so-called original factory for products produced by OEM. Generally speaking, when a brand orders from an OEM factory, the foundry will produce more than the quantitative product, and the excess will sometimes flow out to the market, similar to the foreign trade tail order. This kind of ** is very cheap, but there is generally no formal repair.

And there may be a problem with the product itself. Some brands of raw materials are purchased by themselves, and then handed over to the foundry for production, which sometimes the foundry will also purchase raw materials by itself to produce similar products for their own brands or other brands, which will be quite different from the quality of the so-called original goods.

When a manufacturer designs a product, it may be noticed by the manufacturer of another brand and asked to be produced with the latter's brand name, or slightly modified the design (e.g., button position). The biggest advantage of this is that other manufacturers reduce the time it takes to develop their own. Some people also habitually call these products OEM, but in fact they should be called ODM (Original Design Manufacturer).

Therefore, some foundries will produce products with the same function and appearance for several brands at the same time, but the internal material quality and safety factor are completely different, and the quality difference of this OEM is even greater.

A product is anything that can be supplied to the market, used and consumed by people, and can satisfy a certain need of people, including tangible items, intangible services, organizations, ideas, or combinations thereof. Products can generally be divided into five levels, namely core products, basic products, expected products, accessory products, and potential products.

The core product refers to the direct benefits and utility that the overall product provides to the purchaser; The basic product is the macroization of the core product; Expected product refers to a set of characteristics or conditions that customers generally expect when purchasing a product; Accessory products refer to products that exceed customer expectations; A potential product is an improvement or change that a product or development may produce in the future.

The definition of commodities in accounting is a variety of commodities purchased or commissioned by commodity circulation enterprises and used for sale in the warehouse. The definition in the Compulsory 1 Political Book of the People's Education Edition is the product of labor used for exchange. The basic attributes of a commodity are value and use value.

Value is the essential attribute of the commodity, and use value is the natural attribute of the commodity.

品 [ chǎn pǐn ].

Basic Definition of New Words Detailed Definition.

chǎn pǐn ]

Finished products produced (processed) by agriculture or industry.

A product is anything that can be used to satisfy a certain human need or desire.

厂商 [chǎng

shāng]

Basic definition of new words.

1.Factories and shops (mostly privately owned).

2.Someone who runs a factory.

Encyclopedia Interpretation. In economics, a producer, also known as a manufacturer or firm, refers to a single economic unit that can make unified production decisions.

OEM is the abbreviation of Original Equipment Manufacturer, which refers to a "OEM production" method, which means that the producer does not directly produce products, but uses the "key core technology" mastered by himself, is responsible for the design and development, control of the sales "channel", and the specific processing task is handed over to other enterprises to do. This method is a common phenomenon that has gradually emerged in the world after the development of a large number of electronic industries, and is adopted by major international enterprises such as Microsoft and IBM.

OEM is the abbreviation of original equipment manufacturer in English, which should be translated as original equipment manufacturer, which refers to the production of products and product accessories by one manufacturer according to the requirements of another manufacturer, also known as OEM production or authorized OEM production. It can be on behalf of outsourced processing or subcontract processing. Domestic habits are called collaborative production, and three to process.

The main body of the product concept is the product. When a brand product launches a new product, it often designs a concept for the new product to highlight the advantages of the product. For example, in color TV"Flat"、"Mirrored", in the air conditioner"Dual-band"、"Surrounded by the wind"and so on, all of which directly prompt the outstanding advantages of the product, these images"Sayings"It has become the biggest selling point of the product.

It can be said that the concept of enterprise is a subjective idea about the product that the enterprise wants to inject into the customer's mind, that is, to describe your product in the language of consumers, that is, how to introduce the product to the people simply and clearly. Generally, it is expressed in words or ** is used to describe the product concept. Usually a complete product concept consists of four parts:

Consumer Insights: Raise the concerns of consumers from their perspective;

Benefit Promise: Explain what benefits the product can provide to consumers;

Supporting points: Explain which features of the product solve the questions raised in the consumer insights;

Summary: Convey the essence of the above three points in a summary language (preferably a sentence).

In essence, the concept of product is what interest point the product sells to consumers, that is, what needs point to meet consumers. Any product has its market raison d'être, and these reasons are because there is a certain consumer demand for the benefit of the product. First, the traditional product concept.

In the history of marketing development, people initially understood a product as a material entity with a certain material shape that can provide a certain use, and it only refers to the actual utility of the product. Guided by this concept, companies tend to focus only on improving product quality, ignoring other consumer needs.

In a seller's market, this product concept can still guide the production and operation practices of enterprises. For example, at the beginning of the 20th century, Ford created the world's first assembly line, which dramatically increased the production efficiency of automobiles and rapidly reduced costs. But Ford only makes black cars.

When company employees suggested making a car in a different color, Ford Sr. thought the customer was concerned with the actual utility of the car, not its color. So no matter what color the customer prefers, Ford only makes black cars.