Why did Yao Ming reject Nike s sky high contract of 1 200 million yuan?

Yao Ming rejected Nike's sky-high contract of 100 million yuan that year because the ** given by Nike at the beginning was too low。The NBA league opened the Chinese market with Yao Ming, Nike and Reebok both hope to occupy more market share in China through Yao Ming, Nike and Reebok have always been the biggest competitors, and they have put forward the request to sign advertising contracts with Yao Ming. But the bids offered by the two companies turned out to be worlds apart.

Nike proposed a four-year contract of $1.6 million, which did not match Yao Ming's identity at that time, although this figure was beyond the reach of ordinary people, but for a player who was the top pick in the NBA league, it greatly devalued the value of his existence, and it was a disrespect for the player's identity.

Reebok and Yao Ming conducted in-depth negotiations and finally signed the player contract for seven years and $50 million。Nike then made a big adjustment and promised to sign a sky-high contract of 100 million yuan, but Yao Ming felt that he did not get the respect he deserved, and he had reached an agreement with Reebok, and finally rejected the contract of Nike, and Nike also missed Yao Ming, which became one of Nike's biggest regrets.

Reebok's signing of Yao Ming is to take the initiative in the Chinese market. Nike also regretted the decision it made, losing a large part of the consumer market share in the Chinese market, advertising contracts have become one of the main incomes of NBA stars, their wages are already astronomical, and advertising brings them huge benefits are several times their salary, which is an astronomical amount that ordinary people cannot earn in their lifetime.

James entered the NBA Draft in 2003. Before entering the NBA league, Nike signed James with a unique vision for a contract of 80 million US dollars, James is also known as the chosen son, and he has become famous before entering the league, surpassing many veteran players, this is the influence of players.

Because the contract given by Nike at the beginning was small, and the contract offered by Reebok was even larger, Yao Ming rejected Nike.

Because this ** is too low, although it is already a sky-high price in the eyes of ordinary people, it is nothing to Yao Ming.

At that time, Nike's four-year 1.6 million contract definitely did not match Yao Ming's worth, and Yao Ming's agents and others also refused at that time, because the four-year 1.6 million really devalued Yao Ming's value, Reebok gave Yao Ming enough respect, and Yao Ming would not hesitate to give Reebok face.

What was the reason for Yao Ming to reject Nike's contract? The reason is that they don't respect Yao Ming. When Nike renewed Yao Ming's contract in 2003, its first ** was $1.6 million for four years, and the number one player in 2003, James's ** for seven years was $9,100, although the center has a disadvantage in endorsing shoes, but Yao Ming has a huge Chinese market behind him, no matter what, it can't be less than just James's 1 30, so this is a stupid and shameful proposal, Yao Ming's identity as a Chinese player, he has a huge Chinese market behind him, Many spokespersons and sponsors also threw an olive branch to him, as a giant in this industry, Nike will not miss this opportunity, but they give too low.

Nike has its own considerations for doing this, first of all, although Yao Ming is a rookie player, he has not yet emerged in the first year, and second, the shoes of the center are always difficult to sell, so their contract is just an experiment, at that time Yao Ming's team once proposed that if you can get 1 million to 5 million yuan a year, you can sign a contract, but Nike's negotiator said frankly "I think you are joking", this Yao Ming felt very embarrassed, and naturally rejected Nike's insulting proposal.

At this time, another brand, Reebok, was very sensitive to Yao Ming's huge business opportunities, so he sincerely proposed a seven-year $50 million contract to Yao Ming, and after Nike headquarters learned the reason why the renewal with Yao Ming did not go well, it was disappointed by the representative in charge of the negotiation at that time, and after some scolding and quick repair, Yao Ming won a seven-year sponsorship contract of 100 million US dollars. However, Yao Ming, whose self-esteem was seriously frustrated, finally chose Reebok to respect him more, and Yao Ming became a signing star of Reebok. Nike didn't expect that in front of Chinese men, the dollar failed, and a mountain of gold worth 100 million dollars did not move Yao Ming's heart, Yao Ming resolutely chose Reebok to bid only 50 million US dollars, the difference was 70 million US dollars, I have to admire Yao Ming's backbone, this is really rare enough.

Not being respected is the fundamental reason why Yao Ming rejected Nike's contract, Yao Ming's behavior is not only on behalf of himself, what he shows is the image of China, Yao Ming's approach is very correct, he will not sell his dignity because of money, let us praise Yao Ming.

Because of Nike's insult to China, Nike was boycotted for the insult to China for a long time, but he has never repented, so the Chinese have little affection for him. Yao Ming's refusal is also deserved.

Because Nike gave Yao Ming a humiliating ** at the beginning.

This is because when Nike renewed his contract with Yao Ming, he thought that Yao Ming's new season did not achieve very good results, so he gave Yao Ming a very low **, and when signing with other players, the economic reward reached many times that of Yao Ming, so that Yao Ming thought that this was an insult to him, so there was an unpleasant thing, and after that, when Nike chose Yao Ming to renew the contract, Yao Ming was decisively refused.

Because he is an athlete who loves China very much, coupled with the short-sighted vision of the Nike brand, he is very arrogant, especially arrogant, and then Reebok is particularly sincere, so he finally moved Yao Ming.

Because when Yao Ming first entered the NBA, his development was not particularly good, and Nike gave Yao Ming a very low **, so he would refuse this contract after Yao Ming became popular.

The NBA is also one of the best tournaments promoted by globalization, so the influence of stars in the league is not small. Now James, Durant, Curry, and Irving are all darlings of advertisers. But when it comes to NBA superstars favored by advertisers, our Yao Ming was once relatively soft in advertising, and even became a large part of the revenue composition.

Moreover, Yao Ming's brokerage team is very strong, which can be said to maximize Yao Ming's commercial value.

By now, Yao Ming is also the richest athlete in China. But such Yao Ming has also encountered signing failures in his career. It all started when Yao Ming just entered the NBA.

Although the endorsement fee is not high, it can be regarded as generous. It's important to know that there may be teams in the draft, but these advertisers haven't seen it until now. At that time, Nike also hoped to further develop the Chinese market through Yao Ming, so they took a long-term approach to catch big fish and paid close attention to Yao Ming's growth.

But after Yao Ming's contract with Nike expired in 2003, Nike unexpectedly replaced Sha Yifeng, a representative who had been in contact with Yao Ming's team for a long time, but the new representative completely ignored Yao Ming's value and gave a "humiliating" ** of 1.6 million yuan for 4 years, which completely angered Yao Ming's team. At this time, "Reebok", who has also paid attention to Yao Ming for a long time, threw an olive branch and gave a "generous offer" of $50 million for 7 years. Although Reebok's popularity and strength are far inferior to dragon brands like Nike, Reebok had already signed superstars like Iverson and O'Neal at that time.

What's more, the ** of 50 million in 7 years at that time far exceeded the ** of 5 million per year expected by the Yao team. However, it didn't end so simply. After learning that Yao Ming was snatched away by a competitor, Nike couldn't sit still.

At that time, they had already seen Yao Ming's huge potential and the vast Chinese market. So I quickly changed it and sent a 7-year contract with a sky-high price of 100 million. This is another big thing for Nike after James and Kobe.

For many people, if they make a choice, they will definitely not hesitate to sign Nike. After all, money is more powerful. After repeated consideration, Yao's team chose the most sincere Reebok, optimistic about the future growth of this small brand.

But it didn't work out as expected. Just three years after signing with Reebok, the brand was acquired by another giant, Adidas, instead of becoming bigger and stronger. Later, due to strategic adjustments, the "Reebok" brand was gradually weakened and gradually faded out of the field of vision of fans, and Yao Ming's commercial influence was also hindered to a certain extent.

Because at that time Nike wanted to reduce his salary, and gave a very insulting **. Even if you want to make up for your mistakes later, it doesn't help.

At that time, Nike first gave Yao Ming a contract of $1.6 million for four years, which was insulting to Yao Ming at that time, so Yao Ming signed a seven-year contract of 50 million yuan with Reebok, and rejected the contract given by Nike.

Because Nike was not very optimistic about Yao Ming at that time, the contract offered to him was very low, and Reebok was very optimistic about Yao Ming and the market behind Yao Ming to give him a contract that he was very satisfied with.

Maybe Yao Ming didn't like the Nike brand and felt that the Nike brand was not very good, so he refused and chose other brands to cooperate, not with Nike.

It is because Yao Ming is a patriotic person, he only wants to endorse some brands in his own country, and he does not want to endorse these foreign brands at all.

Because when the contract was signed, the person in charge of Nike said something insulting to China, which caused Yao Ming to leave the seat angrily, and the contract was also lost, Yao Ming is good.

Because Nike's endorsement fee to Yao Ming was very low, it was a very insulting **, so Yao Ming proposed to increase some endorsement fees, but Nike said that you were joking with me, Yao Ming was very annoyed because of this sentence, so he refused the contract with Nike.

That's because some of the details in this contract are very inadequate, and this contract also damages Yao Ming's interests, so he rejected Nike's sneaker contract.

Mainly because the endorsement fee at that time was not very much, and Nike's endorsement fee to Yao Ming was very low, so Yao Ming refused.

Because Yao Ming's fame was already very high at that time, but the endorsement ** given by Nike was very low.

Rocket general manager Morey has stated that his team will do its best to keep Yao Ming. At the same time, Fagan, an expert at the Houston Chronicle, analyzed that Yao Ming could sign a contract with the Rockets for up to six years or so after jumping out of his contract in the summer of 2010. So how did this "six-year, billion-dollar" contract come about?

Yao Ming's salary next season is $16.37 million, and if he jumps out of his original contract and re-signs after next season, according to NBA rules. The maximum salary should be 105 for the first year and increase each year according to the maximum increase. Of course, the premise is that the Rockets are willing to sign such a long-term big deal.

No matter from the statement of the owner Alexander or the general manager Morey, there is no doubt that the Rockets will come up with the highest salary, so Yao Ming will receive 17.18 million in the 2010-11 season, 18.98 million in the 2011-12 season, and 20.97 million, 23.17 million and 25.6 million in the next three seasons respectively, and at the end of Yao Ming's six-year contract, he will receive an annual salary of 28.28 million in the 2015-16 season (when Yao Ming is 36 years old), that is, Yao Ming's highest annual salary can be 28.28 million, how many places can this data rank in NBA history? Ranked third, second only to Jordan at the peak! Jordan's annual salary in the 1996-97 season was 30.14 million, and the annual salary in the 1997-98 season was 33.14 million.

O'Neal had an annual salary of 27.7 million in the 2004-05 season with the Heat, which was also the peak of his entire career annual salary; Garnett earned $28 million a year with the Timberwolves in 2003-04, which was his highest-paid season. Among the other superstars in the current service, Kobe Bryant's highest career salary is only 21.26 million, Maddy's highest career salary is 21.12 million, and Iverson's career maximum annual salary is 21.94 million (all of the above data are as of this season), which cannot be compared with Yao Ming's annual salary in the 2015-16 season. However, all the players in NBA history who have received an annual salary of more than 27 million have finally won championships (Jordan has won the championship 6 times, O'Neal has won the championship 4 times, Garnett has won the championship 1 time) and have all won MVP (Jordan 5 MVP, O'Neal 1 MVP, Garnett 1 MVP), Yao Ming is still far away from them.

When Yao Ming receives an astronomical salary next summer, the best reward is to repay him with a championship.