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In recent years, Moutai Group has been claiming that it will control the sales of Moutai**, and by reducing the number of distributors, setting up a marketing company, and conducting open and secret visitsInterviews with dealers and other forms and means, I want to take advantage of this to strictly control the sales of Feitian Moutai 1499 yuan**. What is the result, whether it is Moutai***, specialty stores, or e-commerce platforms, there is no price or goods. The market has been speculated to 2,300 yuan per bottle, or even to 2,700 yuan.
Recently, Kweichow Moutai liquor sales **** was publicly oriented to the national investment e-commerce platform, and the result was that Zhejiang Tmall Technology **** and Suning Tesco Group Co., Ltd. won the bid. **Feitian 53%vol 500ml Kweichow Moutai (with glass) 170 tons and 130 tons respectively. The author calculated, it is only 600,000 bottles, which may still be difficult to find in China's big market.
As Li Baofang, chairman of Moutai Group, said: "Moutai is to be drunk, not to be fried, please don't be a 'scalper', don't illegally resell Moutai." The key problem is that we, ordinary people, can buy it for 1,499 yuan.
In a market environment where supply exceeds demand, interests will always be put in the first place of operators, and even become the bargaining chips of some dealers.
Specific to the pricing of Moutai 1499, its situation is still relatively special, it is the market price is far higher than its price, and the limited price is launched. I see it more as a marketing strategy than as a product system design. Therefore, whether its pricing is scientific and reasonable, I don't think it has the value of research and discussion.
In addition to the factory price, Moutai's pricing after it was put on the market has never been really implemented, and it is useless. On the one hand, it does show that Moutai is in short supply, and on the other hand, it also shows that Moutai does not pay enough attention to the control ability and attention of the channel. But at the same time, I also think that the rise and fall of the product after entering the market, the decision is in the market, the manufacturer's price limit is just a gesture, and it is very difficult to increase the price, not which can sell as much as you want.
My sauce museum, in the past, was relatively cheap for promotion. But because there is no popularity, now all kinds of raw materials are very powerful, IIf I want to raise the price and worry about the loss of customers, if I want to ensure the quality without raising the price, I have to grit my teeth and barely support it. This is also the main reason why the products have not been released after the previous batches of wine have been sold.
In short, there are many factors that need to be considered whether the product pricing is reasonable, and it is the last word to sell it to make money. Share.
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As long as you want to buy it, you will definitely be able to buy Moutai, he is a relatively high-end wine, so it will definitely be expensive.
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In fact, we generally can't buy it, because it's very easy to buy, and it's not necessarily genuine.
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I think this should be okay, since it is the official pricing, it should not be fake.
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I think it's definitely available, it's just that it's harder to buy, and it's limited.
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You can buy it, but as for whether you can buy it or not, it's not necessarily.
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At present, Feitian Moutai ** has risen to 2450 bottles, which is almost 1000 yuan short of the original price of 1499 Feitian Moutai. This huge price difference leads to whether we can still buy Moutai?
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If we have some special channels, we should be able to buy real Moutai.
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I think it's hard to buy, don't you?
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Okay, as long as you have money and a way, there's nothing you can't get.
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As of 2020, Feitian Moutai's ** is 2,000 yuan per bottle.
Feitian Moutai is a sauce-flavored liquor, which adopts the production process of high-temperature koji-making, secondary feeding, and stacking fermentation, and generally takes one year as a production cycle. After taking the wine, it is blended and aged.
Its wine flavor is sauce aroma, cellar bottom aroma, mellow and sweet aroma and has a unique style. The wine is perfect, the aroma is elegant, and the wine is full and mellow. Opening a history of Moutai liquor brewing is equivalent to opening the entire history of Chinese liquor.
The rich cultural accumulation and the persistent pursuit of the national liquor people have written a romantic legend that has lasted for thousands of years, and Gongtuo Moutai has reached the pinnacle of China's national liquor and the world's famous liquor.
It is rumored that in the ancient Yu era, the indigenous inhabitants of the Chishui River --- Pu people and were good at making wine. In the Han Dynasty, there was wolf sauce wine in the area of Maotai Town. "Zunyi Mansion Chronicles" contains: wolf sauce, the beginning of wine. Sima Qian recorded in the "Historical Records".
In 135 B.C., Tang Meng sent an envoy to South Vietnam, and made a special detour to take this wine back to Chang'an to offer it to Emperor Wu and drink it sweetly, which became the beginning of Moutai out of the mountains. After the Tang and Song dynasties, it gradually became the tribute wine of the dynasties.
Through the Southern Silk Road, it spread overseas. In the Qing Dynasty, the liquor industry in Moutai Town flourished, and famous liquors such as Moutai Chun, Moutai Shaochun, and Huisha Moutai became famous. In 1704, the Yansheng Shokufang officially named its liquor Moutai.
In 1915, in the name of Moutai Company, Beiyang ** sent Moutai liquor packaged in clay cans to the Panama International Exposition for exhibition, and outsiders disdained it. A Chinese ** smashed the crockpot to the ground in a hurry, and suddenly, the aroma of wine was fragrant, shocking the four, and Moutai finally won the championship in one fell swoop.
On the eve of the founding ceremony in 1949, the prime minister held a meeting in Zhongnanhai Huairen Hall and determined that Moutai was the wine for the state banquet of the founding ceremony. Since then, Moutai has played a pivotal and unique role in China's political and diplomatic life, and good stories have continued.
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I also have deep feelings about this problem, because I experienced this matter some time ago, in fact, when I first saw this information, I was still quite excited, after all, Moutai has always been a high-end thing, and now since you can buy a bottle for only 1499 yuan, I immediately prepared the funds, and then ran to the supermarket to buy it non-stop, but when I arrived at the supermarket, I knew that it was not rich to buy this **Moutai, It is also necessary to meet some specific conditions of the supermarket, and these conditions are different according to the geographical environment of the supermarket.
1499 yuan is the market guidance price set by Moutai shares **** to dealers, no individual or company can cross the red line, ****, once ** exceeds 1499 yuan, even if it is sold for one more yuan, it may also be punished, the quota will be reduced, and the qualification for distribution of Moutai will be directly cancelled. Once the distribution qualification is cancelled, the loss is not hundreds of thousands or millions a year.
To get back to the point, Moutai has been growing like crazy in the past two years, every time it is too expensive, and next time it will be more expensive, especially when it is fried to close to 3000, in fact, the retail price of Moutai is 1499. But the scarcity is expensive, and the speculation has doubled.
Therefore, since last year, Moutai has successively launched 1499 special supplies with some well-known channel providers! For example, Renhuai Airport can buy two bottles for a round trip, which leads to many people going to the plane specifically to buy wine! When the Costco Shanghai store of the American member supermarket opened, it launched a 1499 limited purchase of 2 bottles, and the result was sold out in 8 seconds!
After that, Tmall, Pinduoduo, etc. 1499 came out one after another, but they were basically all kinds of purchase restrictions! Therefore, the logic of China Resources is similar, first you have to be a member, and then the points must be greater than or equal to 5,000 points. Then there is not much difference between the difficulty of restricting the purchase and buying a house.
There is also a clear difference from the usual goods. Buy other things, generally buy less cheaper, buy more ** cheap, the more likely to bargain. Moutai, buy two bottles may be 1499 yuan** can be bought, if you want the whole piece or more, 1499 yuan don't have to think about it, there is no way at all, it is much higher than this**.
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The objective reason is that the authentic traditional solid-state fermentation process of soy sauce wine production is small, the production increase is very slow, the scarcity is expensive, and the geographical location is special and extremely limited. Subjectively, it is due to the traditional corrupt marketing system. This has led to the lack of sales of low-end products of Moutai, which has instead prompted an increase in people's demand for Feitian Moutai.
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I don't know about it because I don't pay attention to alcohol, and I don't like to drink.
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A bottle of Feitian Moutai 1499 in this supermarket is very cheap, but not everyone can buy it, it is conditional, you must be a supermarket member, and when you buy, the points shall not be less than 5000 points.
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Flying. The most fundamental reason why Moutai is difficult to buy is in Moutai Distillery.
Due to the lack of supply and limited production, there is a shortage of supply in the market. Secondly, many consumers find that the longer the wine is left, both the quality and value of the wine will increase greatly, so many consumers will choose to stock up on wine, and the quantity in the market will also decrease.
The reason why Feitian Moutai is difficult to buy:
First, the annual ** volume of Moutai is limited.
The total annual volume of Moutai is only 50,000 tons, and part of the 50,000 tons is targeted and exclusive, with a total of only more than 60 million bottles.
Second, consumption upgrading.
market demand.
In recent years, the inflation in the domestic market and the need to upgrade the consumption structure have promoted the upsurge in consumer prices, especially for limited products like Moutai.
3. Malicious speculation in the market.
Due to the fact that the property market is not good now, the ** market.
It is also difficult to invest, the industry is even more difficult, some imperfections in the policy, the export of investment funds in the market is relatively small, and Moutai meets the needs of everyone to speculate and maliciously speculate on the subject matter.
of all properties. Therefore, the whole Guizhou and the whole country have ways to get indicators, and they are all attacking everywhere to find funds to stock up. Originally, the limited number of products was extremely scarce, so rapid price increases have become inevitable.
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Summary. 1.Baijiu, English name (baijiu) [8] is a general term for Chinese liquor (except fruit wine and rice wine), also known as shochu, laobaigan, burning knives, etc.
2.Chinese liquor has a compound aroma with esters as the main body, koji and liquor mother as saccharification starter agents, and starch (sugar) raw materials are used to brew various types of liquor through cooking, saccharification, fermentation, distillation, aging and blending. 3.
Strictly speaking, a blend of edible alcohol and spices cannot be regarded as liquor. 4.The liquor is mainly concentrated in the upper reaches of the Yangtze River and the Chishui River Basin, Guizhou Renhuai, Sichuan Yibin, Sichuan Luzhou triangle has the world's largest and best quality distilled liquor production areas, namely China's three famous liquor Mao, Wu and Lu, and its liquor industry cluster carries half of China's liquor industry.
According to the published information of pure round celery, Feitian Moutai ** Feitian Moutai 53 degrees cavity mold sauce flavor liquor 500ml per bottle ** is 3729 yuan, 6 bottles per box are completed, and the whole box ** is 22378 yuan.
1.Baijiu, English name (baijiu) [8], is a general term for Chinese liquor (except fruit wine and rice wine Weichangyan), also known as shochu, laobaigan, burning knives, etc. 2.
Chinese liquor has a compound aroma with esters as the main body, koji and liquor mother as saccharification starter agents, and starch (sugar) raw materials are used to brew various types of liquor through cooking, saccharification, fermentation, distillation, aging and blending. 3.Strictly speaking, a blend of edible alcohol and spices cannot be regarded as liquor.
4.The liquor is mainly concentrated in the upper reaches of the Yangtze River and the Chishui River Basin in Guizhou Renhuai, Sichuan Yibin, Sichuan Luzhou Triangle refers to the world's largest and best quality distilled liquor production areas, namely China's three famous liquor Mao, Wu and Lu, and its liquor industry cluster carries half of China's liquor industry.
How much is a box of Feitian Moutai.
Kiss This is my answer You can take a look at it Kiss I hope it can be of little help to you Kiss.
According to the published information of pure round celery, Feitian Moutai ** Feitian Moutai 53 degrees cavity mold sauce flavor liquor 500ml per bottle ** is 3729 yuan, 6 bottles per box are completed, and the whole box ** is 22378 yuan.
How much is a box cheaper in Moutai.
1.Feitian Moutai 53 degrees sauce-flavored liquor Zhizhiwei 500ml per bottle** is 3729 yuan, 6 bottles per box, and 22378 yuan for the whole box**. 2, how much is the price of a box of 12 Feitian Moutai** At present, most of the 6 bottles are packed, and the lowest market price of 1299 is 15,588 yuan per bottle of Mengpei.
Most. On the first day of Feizhaochong, Moutai 53 degrees sauce-flavored liquor 500ml per bottle** was 3,729 yuan, 6 bottles per box, and the price of the whole box was 22,378 yuan. It's all about this, the second-hand market and several basically unchanged prices.
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