How about car marketing, is car sales easy to do?

1. Whether the employment prospects of automobile marketing and service majors are good

The employment prospects of automotive marketing and service majors are very broad, and for college students in today's society, the employment prospects are already very good compared to other majors.

The continuous growth of car ownership, the subsequent expansion of the market space for new car sales, auto maintenance, parts**, financial services, insurance services, accessory sales, second-hand car sales, and traffic driving education in the automotive aftermarket. Generally speaking, the automotive after-sales service market is the most stable profit in the automotive industry chain, accounting for about 60%-70% of the total profit. Compared with the shrinking profits of vehicle sales, the profit margin of China's automotive after-sales service market is as high as 40%, and the entire market is still in its infancy, and the development potential is amazing.

2. What is the approximate salary of automobile marketing and service majors?

This major is easy to employ, but the pay is not high. Because automobile service engineering is basically a low-tech major, with strong substitution, technical school graduates and high school graduates can also do this job well if they do not study this major.

The basic salary is very low, generally the local minimum wage, and some are even a few hundred yuan. The contribution is very rich, the commission of the bicycle is generally very low (it has nothing to do with the car), and some mid-range joint venture brands such as Volkswagen, Ford, Mazda, Citroen and other bicycles are generally about 100, and the 200 and 300 are very few. The commission of insurance (compulsory traffic insurance is not commissioned) is considerable, and there will be about 4 to 8 points.

3. Employment direction of automobile marketing and service major

Industry: After graduation, I mainly work in the automobile and spare parts, outsourcing services, Internet and other industries, which are roughly as follows.

1. Automobiles and spare parts.

2. Outsourcing services.

3. Internet e-commerce.

4. Wholesale and retail.

5. New energy.

6. ** Import and export.

7. Computer software.

8. Construction and building materials engineering.

Position: After graduation, he is mainly engaged in sales engineer, sales consultant and other work, which is roughly as follows:

1. Sales Engineer.

2. Sales consultant.

With the increasing popularity of the automobile consumer market and the rapid rise of the automobile industry, the shortage of automobile maintenance talents is widening. According to the "Shortage of Talents Report" jointly released by the Ministry of Education, the Ministry of Labor and Social Security and other six ministries and commissions last year, the analysis of the employment prospects of auto repair? At present, the shortage of domestic auto repair talents has reached at least one million.

Statistics show that auto maintenance technicians have always ranked among the top three in demand for skilled talents.

There is a large gap in auto repair talents.

The huge shortage of auto repair talents not only makes skilled auto maintenance technicians particularly "sought-after" in the talent market, but also makes more and more educational institutions enter the field of auto repair talent training, which directly promotes the increasing popularity of various auto repair talent training. Nowadays, a lot of talent markets are hiring, but it's hard to see a job of auto repair. Because the auto repair industry can't recruit people in the talent market, we have to poach people more."

There is a wide space for car maintenance.

As the world's largest emerging automotive market, China has ranked first in the world in new car sales for four consecutive years, with more than 100 million cars and is expected to reach 300 million in the mature stage. The auto service industry has always been known as the largest profit in the automotive industry chain because of its high profit margin. There's still a lot of room for growth in the car service market."

In addition to high profits and huge development potential, the automotive service industry also has the advantage that the market is very stable. "When the economy is good, people buy new cars; When the economy is bad, most people will choose to repair their old cars and use them for a period of time", "as long as there are cars running on the road, we will have food, and everyone will not be afraid of unemployment".

With the development of commodity economy and the increasingly fierce market competition, automobile marketing has also been put on an important agenda. Therefore, how to cultivate a large number of auto marketing talents with modern marketing concepts, good at capturing market opportunities, and flexible control of marketing skills and techniques in a short period of time has become a top priority. Automobile marketing refers to the conduct of automobile market research, analysis and competition research, providing consultation for enterprise production and operation decisions, and can carry out automotive product marketing planning.

Learning car marketing is very good, there are more and more car users, car sales are definitely getting better and better, learning marketing is still very promising, and it is a very popular major.

The job of a car salesman is not easy to do, his income is linked to sales, and he has to face different customers every day.

Automobile salespeople should not only do their own business, but also stand at a certain height to consider how to operate their own market benignly, so that the sales speed will be the fastest and the cost will be the lowest. This also lays a solid foundation for his future promotion to a business manager.

There are generally two types of remuneration models for automobile salesmen: one is the basic salary plus commission model, and the other is the pure commission model without the basic salary. The basic salary of the former is generally 800-1000 yuan, and the commission includes the commission of the car price, the corresponding service fee for the insurance license plate and the commission of the car beauty decoration materials.

The latter has no basic salary, but the commission for each car is higher than the former.

In order to encourage the enthusiasm of sales staff and ensure the volume, some sales companies will also adopt the method of "basic salary + commission + bonus"; Different car dealers have different bonuses and commissions for salespeople, generally according to the degree of hot sales of the model, sales off-peak season to determine, the bonus of the car that sells well is less, and the bonus of the non-best-selling model, especially the inventory car, is more. For example, Chrysler, the commission plus reward for selling a 300c in the off-season is about 1,000 yuan.

The strength of the market**, model, brand and dealer all affect the salary of a car salesperson. For example, the commission given by Guangben dealers to sales personnel is generally 120 yuan for cars, Dongfeng Peugeot, Dongfeng Honda, Changan Ford and other dealers for selling cars is 300 yuan for cars, and FAW Toyota is 350 yuan for cars. The commission is linked to the profit of each car, and different bosses give different policies, ranging from 20% to 50%.

Three hundred and sixty lines, the line is the champion. Whether car sales are good or not depends on the individual, and being good at talking to people is relatively beneficial to this position.

Whether it's good or not depends on personal intentions.

1. Be prepared to meet challenges and dare to face sales pressure. Adjust your mentality, always keep a positive heart, and face all difficulties. In particular, we must have the psychology of self-improvement, but don't be anxious, and be able to be angry and optimistic when we see colleagues making orders.

2. To continue to learn product knowledge, on the one hand, to be very familiar with the cars they sell. Attention to detail in each car, from the engine to the interior, from the interior to the exterior, from the exterior to the overall features, should be very familiar.

3. It is necessary to understand what are the models of competitors, what characteristics they have, and what are the selling points of the cars they want to sell compared with them.

What makes an automotive sales consultant

1. Learning ability.

Automobile sales consultants should understand the industry environment, market situation, future trends, commodity knowledge, etc., and learn from books, practice, experience, and opponents, so as to know themselves and their opponents.

2. Analytical ability.

The ability to analyze is the ability to accumulate experience in automobile sales, summarize the gains and losses of each day's work, sort out and record the experience, summarize the lessons and find countermeasures to prevent recidivism, then the ability of the automobile sales consultant will be improved.

Marketing is a process of contacting customers and screening customers for the company. The marketing model is basically rarely seen in the automotive industry, so my understanding of this is limited to this. On the other hand, the car sales consultant is directly facing the customer, needs to control the entire car sales process, and needs to communicate with the customer constantly.

So from here alone, you can know that the income of the car sales consultant is higher than that of the first marketing. And car sales are also more capable of exercising one's ability. And marketing can only express itself in terms of tone.

It's not a good thing for communicating with people in the future. If I could, my advice would be to choose to be a car sales consultant.

Automobile sales consultant is face-to-face sales, more training than ** sales, in the long run, it is definitely necessary to choose the car sales consultant.

As for the salary, of course, the car sales consultant earns more.

If you have done front-line sales, then your affinity is at least in the past, otherwise you would have changed careers, so why not make full use of your previous work experience and ability, I also recommend that you deal with people directly in person as a sales consultant, hiding behind the ** line and dealing with people actually requires higher communication skills and certain innate advantages (good voice).

It is a good choice to do car sales, the income is determined according to their own sales performance, and they can only receive a basic salary if they can't sell a car in a month, which is generally 1500 yuan. The more cars you sell, the higher the salary. Now customers who buy cars buy insurance directly in the store, and car sales can also earn a commission by selling insurance, and if you can sell a few cars every month, the monthly income is easily tens of thousands.

The pressure of doing car sales is relatively high, and now there are many major 4S car shops in China, although the recruitment of car sales consultants is also increasing. However, in recent years, there have been more and more 4S stores, and the market has gradually reached saturation. The more sales consultants there are, the more competitive pressure there is, not only for colleagues in a store, but also for the same industry.

In the automobile sales industry, there is a lot of mobility, no matter how strong or weak you are, mobility is inevitable, very few people have worked in a store for more than five years, so stability has nothing to do with us, the top leaders often change, and the following employees are of course frequently turned.

Prospects for the development of automobile sales:

The career development of a car salesman is promoted from a sales consultant, accumulating certain experience and ability, to a showroom supervisor, sales manager, and general manager, which is the most common promotion method and channel, which requires years of active and continuous learning and improvement, as well as opportunities.

On the other hand, after a certain amount of experience and resources, he is engaged in peripheral industries, such as auto finance, second-hand cars, etc. Or you may be your own boss, open an auto trade shop, a car beauty repair shop or something like that. There is also a cross-industry that, although not part of the intra-career development, is also an option.

Now car sales are still relatively easy to do.

The automotive industry is booming, and the role of car sales in the automotive industry will become more and more important. Automobile sales should grasp the industry background, the overall market situation and market dynamics, master and properly use the essence of marketing, understand the basic principles of marketing, master the customer mentality, consumer psychology and decision-making methods, master the sales process, service and after-sales service methods, know the relevant laws and regulations in automobile sales and the necessary etiquette knowledge of dealing with people, especially the structure of the car and related technical data, and master the basic business knowledge. In addition, it is necessary to have a wide range of interests and learn more about the latest news, not only the news of automobiles, but also other hot topics such as lifestyle, health care and leisure, film and television, international current affairs, etc., which can help to shorten the distance between customers and better do a good job in car sales.

School. Xi'an North Traffic School is the most powerful transportation college in Northwest China, the school implements small class teaching, 70% practical training, graduates can obtain a college diploma, more school-enterprise cooperation, order-based training, store entrepreneurship assistance.

The main work content of automobile marketing:1Prospect finding and customer visits.

2. Receive customers in the exhibition hall, introduce vehicles or test drive with customers.

3. Negotiate a contract with the customer, collect the required documents from the customer and hand them over to the licensee.

4. Pay attention to etiquette and etiquette, pay attention to the environment of the exhibition hall at any time, and maintain a clean, fresh, tidy and beautiful working environment.

5. Responsible for the layout of the exhibition car in the exhibition hall, and require the exhibition car to be neat, no handprint, and paste the sign.

6. Responsible for the neat placement of high-quality cabinets, clear price lists, and classified varieties.

7. Responsible for tracking the license plate, collecting the car payment as soon as possible, and handing over the vehicle to the customer in time.

8. Responsible for maintaining a good relationship with customers and trying to improve customer satisfaction.

9. Responsible for explaining the warranty situation and precautions to the customer when handing over the car.

11. Fill in the various reports that the salesman is responsible for, and the job responsibilities and work content of the automobile salesman.

12. Familiar with Guangben.

Series models (parameters, performance characteristics).

13. Feedback, collection and general burial of market information to understand the situation of the market and competitors.

14. Complete the work assigned by the superior leader.

15. Guide new salesmen to familiarize themselves with various business knowledge.