Why is it said that no science fiction writer predicted the mobile Internet era ?

No one expected that the seed of curiosity would grow from a young heart and grow into a tree. A few years later, a high school student, Liu Jaxin, wrote his first work, an unpublished science fiction book about an alien invasion of Earth.

At that time, with the end of the decade of disaster and the beginning of reform and opening up, China's science ushered in a long-lost springChina's sci-fi has also seen a resurgence. Science fiction written by a writer in the early 60s was also published in People's Literature. However, science fiction at the time was more like "imagining the future" – trying to describe the good life that scientific developments might bring to people.

Science fiction is valued for its popular science value.

Liu Cixin said that the job of a science fiction writer is to arrange and combine various possibilitiesWith the continuous development of science and technology, some concepts that once appeared in science fiction have become or are becoming reality. But science fiction writers are not prophets of the future. Liu Jaxin often thinks about such a question:

Human civilization should not be the only fruit of the flower of probability in the universe, nor should the earth be the only final destination of human civilization.

In this great change that has profoundly changed China and profoundly affected the worldHow many magnificent journeys and unforgettable moments are there? On the occasion of commemorating the 40th anniversary of reform and opening up, the Voice of China of the People's Radio has been following the historical trajectory of 40 years, looking for people who have witnessed many major historical events, and recording their memories, thoughts and prospects.

It's not just the level of Chinese science fiction that has changed, in the past 40 yearsScience fiction has developed from a purely functional to a complex of multiple values such as literature and ideology. In 2013, Liu Cixin was included in the list of rich Chinese writers for the first time, with an annual royalty income of 3.7 million yuan, which is also a breakthrough for China's zero-science fiction writers.

I think there are many things like this.

Because it's really hard to think of this, and no one thought that it would be like this now

Because this is true, many scientists do not think of the current era.

This is because technology is advancing and developing, which is actually unpredictable.

Science fiction refers to the future that we are about to face now, refers to a possibility, but it does not represent our future. Although we can detect our future through science fiction, we have to say that there are some science fiction ** that lack scientific theoretical basis, they are based on the needs of life on the one hand to carry out wild conjectures, although some of the theoretical knowledge contained in it is correct, but some scientific theoretical basis for the results of things is lacking.

But even so, the conjecture of the future in science fiction ** is very likely to be our tomorrow. Science fiction itself is based on reality, and the future of science fiction lies in guiding the direction for the present, turning the impossible into possible, and bravely facing the challenges of the future. Because according to the current situation of the earth, human beings are constantly developing, and sooner or later the earth will not be able to withstand such a large consumption of resources and be destroyed, the world cannot last long, just as the kingdom cannot last forever.

The meaning of the existence of science fiction is not to create panic among the masses about the future, but to wake up the alarm in people's hearts, and what we have to learn from science fiction is to take precautionsTake care of the environment and take care of this beautiful planet "Earth", and this is the greatest meaning of the existence of science fiction.

Science fiction is science fiction after all, it only represents people's good expectations for the future, and the prediction of the future is also the speculation of human beings, which has no objective truth at all, just like once talking about the end of the world, but have you experienced it? So the prophecy will not come true.

It may be realized, because technology is constantly advancing, and it will only become more and more developed, so it will definitely happen, and people's discoveries have infinite possibilities.

It is possible to realize that human invention technology is becoming more and more advanced, and the field of human exploration is getting deeper and deeper. And human beings have the determination to keep exploring, and these are things that will be realized sooner or later.

The reason why the mobile Internet can be called an era is not because it creates more information, but because it changes the binary relationship between information and people, making people a part of information, thereby changing the various relationships and structures of human society, and therefore causing changes in the business model of the entire society. The development of the mobile Internet has made information more transparent, and consumers will have more independent choices when choosing products than before. User-led is at the core

Brands in the mobile Internet era must be user-centric, allowing users to participate in all aspects of product innovation and brand communication.

"Consumers are producers", brand communication is done in the user's good experience and sharing. Especially the young consumer groups born in the 80s and 90s, they want to participate in the research and development and design of products, and hope that the products can reflect their uniqueness.

As a company, it should shift the focus of the market from the product to the user, from persuading customers to buy to allowing users to deepen their experience and perception of the product. Zhou Hongyi, the head of 360, said: Traditional enterprises emphasize that "the customer (customer) is God", which is a two-dimensional economic relationship, that is, the merchant only provides services to the person who pays.

In the Internet economy, anyone who uses your products or services is "God". Therefore, the credo advocated by the Internet economy is that "the user is God".

Product is king, is the cornerstone.

"Product is the first driving force", there is no forced product, and any sales that rely solely on gimmick hype to attract attention will be self-inflicted in the end, because the power of negative communication is greater.

In the Internet era, we pay attention to the "experience" and "extreme" of products, that is to say, "user-centered" to achieve the ultimate in products, and to create products that "make users scream" is the only way in the Internet era. The first time a customer buys your product, it is because there is a rigid demand; The second time I buy your product, it's because I had a good experience the first time; Buying your product all your life is because of faith in your product. Therefore, the essence of brand marketing is to cultivate customers' consumption beliefs and increase brand stickiness.

Experience is key.

In the past, enterprises created brands to provide material benefits to consumers and meet customer needs in terms of product function, design, quality and quality。As the seller's market becomes a buyer's market, consumers take the brand as the standard for choosing products and services, and pay more attention to the consumer experience of interactive and humanized services, and the customer's brand recognition will directly affect the fate of the enterprise. In the era of the underdeveloped Internet, the relationship between merchants and consumers is based on information asymmetry.

With the Internet, the rules of the game have changed. Consumers can compare all product information such as quality, style, etc., and consumers have become more and more active and have the right to speak. Therefore, in the era of mobile Internet, the user experience of products is becoming more and more important.

The reason why no science fiction writer predicted the mobile Internet era is because the Internet is completely virtual.

Because science fiction writers predict that they are all similar to themselves, and the Internet is actually generated, they predict these.

Because the degree of unscientific development at that time was not high, it also had a certain connection with the stage of historical development.

Because science fiction scientists also imagine the future development based on the historical development of the time.

No one will predict that in the era of mobile Internet, the future is unknown.

All science fiction is virtual, and the mobile Internet is real.

Generally speaking, the different fields of language are all big and not trivial.

Actually, there is. It's just that it may not be the ones we are familiar with.